Showcased News

June 11, 2026

Big Apple Triathlon Announces Athletifreak as Official Merchandise Partner

June 11, 2026 /ENDURANCE SPORTSWIRE/ - The Big Apple Triathlon is proud to partner with Athletifreak as the Official Merchandise provider of the iconic New York City event that is set to take place on October 10 and is expected to feature more than 2,500 athletes from all over the...

June 11, 2026

The Bovine Classic Partners with Capriroso to Elevate Training for Seriously Unserious Gravel Riding

Bovine 5.0 riders gain access to adaptive coaching platform designed for the demands of mixed-surface endurance cycling Every Bovine rider receives complimentary adaptive coaching designed for segment-format racing and distance resilience PASO ROBLES, CA (June 11, 2026) /ENDURANCE SPORTSWIRE/ — The Bovine Classic, California's most seriously unserious cow-themed gravel cycling...

June 11, 2026

Sanlam Cape Town Marathon Becomes Eighth Abbott World Marathon Major Race

Race secures second assessment pass to join Majors Largest marathon in Africa will join series in 2027 Nine Star Medal planned as next milestone Six Star Medal to stay for completion of original Six Majors ABBOTTWMM today confirmed that the Sanlam Cape Town Marathon will join the series in 2027...

June 11, 2026

GFNY Lourdes Tourmalet largest bike race in the Pyrenees

   New York City, June 11, 2026 /ENDURANCE SPORTSWIRE/ - This Sunday, the world-renowned pilgrimage town of Lourdes, nestled at the foot of the majestic Pyrenees Mountains in southwestern France, will host the fifth edition of GFNY Lourdes Tourmalet, one of the most challenging and scenic races on the GFNY...

June 11, 2026

Electrolit Named Official Electrolyte Beverage of The US Open With Multi-Year Partnership

NEW YORK (June 11, 2026) /ENDURANCE SPORTSWIRE/ – The USTA and Electrolit® today announced a multi-year partnership that brings together the world’s healthiest sport and the No. 1 rapid hydration beverage*, with Electrolit set to become the ‘Official Electrolyte Beverage of the US Open,’ beginning in 2026. Starting with this...

June 11, 2026

San Francisco Marathon Announces Sell-Out of Popular First Half China Airlines Bridge Half Marathon

SAN FRANCISCO, CA — (JUNE 11, 2026) /ENDURANCE SPORTSWIRE/ - Today, the San Francisco Marathon announced that the highly anticipated first half of its marquee event, the China Airlines Bridge Half Marathon, has officially sold out. Runners from around the globe have claimed every spot to tackle the iconic opening...

June 11, 2026

Quintana Roo Debuts Service Route Tri

Chattanooga, TN, June 11, 2026 /ENDURANCE SPORTSWIRE/ - Today, Quintana Roo announces the Service Route Tri, a drop bar triathlon bike that delivers comfort and everyday usability, while honoring the fit and aero advantage that define the triathlon bike ride. Built on endurance road geometry with tri-specific fit, components, and...

June 11, 2026

Scott USA Launches Ogden-based 3PL Services to Support Growing Bike and Outdoor Brands

Ogden, Utah (June 11, 2026) /ENDURANCE SPORTSWIRE/ - Scott USA today announced the launch of a new third-party logistics offering based out of the company’s Ogden, Utah facility, creating a flexible distribution solution for outdoor, bike, moto, and active lifestyle brands looking to scale more efficiently. The new service gives brands...

June 10, 2026

Giant Group Returns to Growth with May 2026 Shipments

Giant Group posted a return to growth in May 2026 bicycle shipments, ending a stretch of double-digit declines and signaling a broader recovery in its business. After a difficult 2025 and a weak start to 2026, the company said OEM order momentum improved, new high-end models launched earlier in the...

June 10, 2026

Michelob ULTRA Enlists FANZO and Men In Blazers to Launch First Integrated Out-of-Home Campaign for FIFA World Cup 2026™

(New York, June 10, 2026) /ENDURANCE SPORTSWIRE/ - Michelob ULTRA, the Official Beer Sponsor of the FIFA World Cup 2026™, has announced a fully integrated campaign built around an often overlooked insight: for the overwhelming majority of fans, the out-of-home experience isn't a consolation prize for not having a ticket...