PRESS RELEASES
Browse the latest press releases from companies serving the running, cycling and triathlon industries. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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December 21, 2020
Momentous Welcomes World Champion and Leading Female Runners Emma Coburn, Emma Bates and Molly Seidel to the Team
(JACKSON HOLE, WY—DECEMBER 21, 2020)- Momentous, a premium sports nutrition company known for its line of NSF-certified protein powders and supplements, has partnered with Steeplechase World Champion and Olympic Medalist, Emma Coburn, 12-time All American Marathoner Emma Bates, and 2020 Olympic Marathon Qualifier Molly Seidel. These 3 leading female runners...
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December 21, 2020
iFit Celebrates the Holiday Season with Festive Workouts and a Santa-Themed 5K
(LOGAN, Utah, December 21, 2020)—iFit, the patented, interactive, connected fitness platform, celebrates this holiday season with a collection of festive workouts. iFit members can embrace this joyous time of year with a cycling series in snowy Alaska, a walking and jogging tour of Germany during the holidays, and a Santa-themed...
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December 18, 2020
Grandma’s Marathon Voted to BibRave’s All-Decade List
(DULUTH, MINN.) - Grandma’s Marathon-Duluth, Inc. has been included on the “Top 20 Marathons of the Decade” list, as voted on by participants and published by popular running website BibRave. Already named by BibRave voters as one of the top five marathons in the country in 2018, Grandma’s Marathon this...
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December 18, 2020
Launch of BRÈINFÚEL Ignites Functional Beverage Category with High-Performance Nootropic Beverage
Chicago, IL (December 18, 2020) – Officially launched and available for purchase online, BRÈINFÚEL (Breinfuel) evolves from coffees, energy drinks, and nootropics to help the brain respond with focus, alertness, and productivity. Developed by Dr. Gerald Horn, a Lasik surgeon with a background in pharmaceutical science and disruptive drug development,...
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December 18, 2020
USA Triathlon Foundation Names 2021 Ambassador Team Powered by Newton Running
COLORADO SPRINGS, Colo.— The roster for the 2021 USA Triathlon Foundation Ambassador Team Powered by Newton Running was announced today, featuring 46 age group ambassadors and three U.S. elite athlete captains. Team members will raise awareness for the mission of the USA Triathlon Foundation and encourage triathlon participation in their...
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December 18, 2020
The IRONMAN Group returns to Kenting, Taiwan with New IRONMAN 70.3 Event for 2021
TAIWAN / TAMPA, Fla. (December 18, 2020) – After a five-year hiatus, the IRONMAN Group announced today it will once again return to Kenting, Taiwan with the addition of IRONMAN®70.3® Kenting through licensee Taiwan Triathlon Corporation. Taking place on April 25, 2021, IRONMAN 70.3 Kenting, Taiwan will serve as an early season...
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December 18, 2020
National Blind Running Unity Day Connects Runners Across Nation
(COLORADO SPRINGS, Colo.) -- In late September, runners across the nation received the dreaded news that the 2020 California International Marathon was canceled due to health and safety guidelines associated with the COVID-19 pandemic. For United States Association of Blind Athletes’ runners and guides, it also meant the cancellation of...
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December 18, 2020
P3R and Pittsburgh Brewing Co. Announce New Partnership, Establishing I.C. Light as the Official Beer of the DICK’S Sporting Goods Pittsburgh Marathon
PITTSBURGH (December 18, 2020) – P3R and Pittsburgh Brewing Co. announced their new two-year partnership as part of both companies’ efforts to create amazing experiences for Pittsburgh’s runners. I.C Light will be the official beer for the DICK’S Sporting Goods Pittsburgh Marathon weekend of events, and will pop-up to help...
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December 18, 2020
New Venue, New Name for Spring 2021 Half Marathon
The Kings and Queens Half Marathon is getting a new venue and a new name. Since 2015 Pewaukee, WI has played host to the Mother’s Day Race. After acquiring the event in 2019 from Lighthouse Events and having a virtual event in 2020, Race Day Events decided the race deserved...
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December 18, 2020
Garmin UNBOUND Gravel and Major Taylor Association Commit to Growing Inclusion in Gravel Racing
EMPORIA, Kans., (Dec. 18, 2020) — Life Time, the nation’s premier healthy lifestyle brand which owns and produces the Garmin UNBOUND Gravel event, is pleased to announce a new partnership with Major Taylor Association as part of Life Time’s ongoing commitment to growing diversity at gravel cycling events. This partnership...
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December 18, 2020
Beyond Monumental Donates $65,000 To Local Public Education
INDIANAPOLIS – (December 18, 2020) – Beyond Monumental has announced 2020 donations totaling $65,000. Receiving donations are IPS Education Foundation ($50,000), Lawrence Township Education Foundation ($10,000) and Pike Township Educational Foundation ($5,000). Donations are made in line with Beyond Monumental’s mission of educating Indianapolis youth on the benefits of exercise,...
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December 18, 2020
Endurance Magazine Raises over $500,000 to Support Food Security Through Fitness Challenges
Chapel Hill, NC — Chapel Hill-based Endurance Magazine has motivated over 26,000 people across North America to raise over $500,000 for local food banks and hunger relief programs. Since May, in the midst of COVID-19 business closures, quarantines, and unprecedented social distancing, Endurance launched a portfolio of virtual challenges that...
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December 17, 2020
ARCHER Components adds an exciting new Gravel system with New Drop Bar Remote
Scotts Valley, California (December 17, 2020) —ARCHER Components’ proven wireless electronic system is shifting the paradigm of electronic componentsin the bike industry, and they’ve widened their reach with the launch of their eagerly awaited Drop Bar Remote (DBR). The new remote follows on the heels of the highly successful mountain bike...
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December 17, 2020
Credit Union Cherry Blossom Ten Mile and 5K Run-Walk Rescheduled for September 12, 2021
December 17, 2020, Washington, DC: Credit Union Cherry Blossom Run organizers announced today that their 2021 in-person events have been moved from the previously scheduled dates of April 9-11, to September 10-12, 2021. The Health & Fitness Expo will take place at the National Building Museum on September 10 and...
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December 17, 2020
THRU’s Proprietary Bike Delivery Service Upgrades Customers’ Experience
Your Bike. There. THRU’s new flagship “Ready to Roll” service delivers a professionally assembled bike instead of a bike in a box. New bike owners are ready to ride immediately and don’t have the headache of assembling - or finding a bike mechanic to assemble - their new bike for...
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December 17, 2020
TZP Group Provides Strategic Investment in Xero Shoes
BROOMFIELD, CO– (December 17, 2020) -TZP Group announced a strategic investment and partnership with Feel The World, Inc. dba Xero Shoes, a leading provider of natural movement footwear. Launched in 2009 by Lena Phoenix and Steven Sashen, Xero is a leading name in the growing natural movement footwear segment, offering...
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December 17, 2020
Team MPI Adds Maria Netherland to Senior Leadership and Celebrates A Successful Challenge Series
Boise, ID (December 2020)– Despite all the difficulties 2020 brought, Team MPI is finding ways to grow and help athletes continue getting smarter, stronger, and faster! Team MPI bolstered its senior leadership team by adding Maria Netherland to the staff. Maria has been on the coaching team for more than...
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December 17, 2020
Why Racing Events attributes key relationships to success in 2020
Vancouver, WA - Entrepreneur, author and motivational speaker Jim Rohn once famously stated, “You are the average of the five people you spend the most time with.“ In terms of business success, this couldn’t be more true, especially in 2020. Why Racing Events host a series of running, triathlon, multisport...
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December 16, 2020
Life Time to Launch New Digital Membership December 19 – Delivering Company’s Premier Programs, Performers and Content to Members – Wherever They Are, Whenever They Want
Chanhassen, Minn., (December 18, 2020) – Life Time, the nation’s premier health, fitness and lifestyle brand which owns and produces more than 30 premier athletic events and continues to shape the way consumers move, work, live and play – digitally and physically – has announced the launch of its new...
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December 16, 2020
Wahoo SUF Launches Inspiration Video Series
ATLANTA, December 16, 2020 - With the indoor training season in full swing, the Wahoo SUF Training App wants to help you get motivated to ride with the new Inspiration series of video-based workouts. Inspiration is a curated collection of 31 of the most inspiring films in cycling and endurance...
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December 16, 2020
All 12 Full-Distance IRONMAN Triathlons in United States and Canada Sold Out for 2021
TAMPA, Fla. (December 16, 2020) – After a challenging 2020 race season, athletes have shown they cannot wait to get back to in-person racing as general registration for all 12 full-distance IRONMAN® triathlons across the United States of America and Canada for 2021 have now sold out. The 2021 full-distance...
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December 16, 2020
Rock ‘N’ Roll Virtual Running Club Celebrates the Holiday Season with Three New Challenges Offering 12 Days of 5KS, The Final Countdown To 2021 and the Resolution Run Series
TAMPA, Fla. (Dec. 16, 2020) – As the excitement of Rock ‘n’ Road Trip wraps up following its final stop in San Diego, California, the Rock ‘n’ Roll® Virtual Running™ (VR™) Club is kicking off three new challenges to help participants stay active and in the holiday spirit throughout December...
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December 16, 2020
Unique Florida-inspired iSUP and open water swim brand launches in Tampa Bay, Florida
(TAMPA, DECEMBER 16) — For many entrepreneurs, a new business idea usually comes from sensing a need and finding a way to meet it. For retired professional triathlete Rich Allen, it was something in the water — literally. “Although I’m not originally from Florida, I have been coming here three or four...
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December 16, 2020
The Giant Race Series Presented by Alaska Airlines Announces 2021RUN, Year-long Virtual Fitness & Wellness Series
-Popular Giants Baseball-focused fitness series expands with new, year-long virtual wellness concept. -Monthly themed challenges, including virtual registration to the Giant Race Series’ 4 pillar events. -Participants receive unique monthly collectibles and engagement with SF Giants Baseball Training & Support Staff, focused on health & wellness topics. December 16, 2020...
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December 16, 2020
US Trail Running Conference returns to Arkansas in 2021
Estes Park, CO– Active at Altitude, organizers of the US Trail Running Conference has announced that the 2021 edition of the industry-leading Conference will return to Fayetteville, Arkansas, October 27 - 30, for the second year in a row. The Conference provides high quality content, networking and actionable practices to help race...