PRESS RELEASES
Browse the latest press releases from companies serving the running, cycling and triathlon industries. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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October 27, 2020
RunSignup’s Geographic Shipping Feature Expands Virtual Race Opportunity
Moorestown, NJ – RunSignup | GiveSignup, the leading all-in-one platform for in-person and virtual endurance events, unveiled a new shipping charge feature to help race directors manage the cost of shipping internationally. As the virtual event market has grown throughout 2020, races have found themselves with a new opportunity: international...
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October 27, 2020
Introducing: #VirtuallyMiamiFamous wired by 2021 Life Time Miami Marathon and Half Marathon presented by cbdMD
MIAMI, Fla., Oct 27, 2020 — Following the cancellation of the 2021 Life Time Miami Marathon and Half Marathon presented by cbdMD and Life Time Tropical 5K, Life Time today announced #VirtuallyMiamiFamous, a virtual experience available to U.S. and international participants. The event offers a trio of distance options including...
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October 27, 2020
Sea to Summit Announces New Highly-Anticipated Tent Lineup for Spring 2021
Boulder, CO (October 27, 2020) — Sea to Summit, the globally recognized adventure equipment brand headquartered in Perth, Western Australia, is pleased to announce the company’s entry into technical backcountry tents. Following more than three years of rigorous research and design, Sea to Summit will be releasing two lightweight tent...
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October 27, 2020
Phelps Brand Ninja Goggle Now Available Worldwide
VISTA, Calif. October 27, 2020 — Phelps Brand, a global swim brand offering best-in-class, innovative swim products, today announced its all-new Ninja competition goggle is now available worldwide. The latest evolution of the Phelps Brand’s top-of-the-line competitive racing goggle, the Ninja offers swimmers the ultimate high-performance racing goggle on the...
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October 26, 2020
TRUE Communications Builds Leadership Team
(Sausalito, CA — 26 October 2020) Integrated communications agency TRUE Communications recently announced a series of promotions to better service their rapidly expanding roster of clients and suite of services. TRUE has promoted Peter Nicholson to Partner, Greg Fisher to Partner, Garin Fons to Vice President, Marketing & Strategy, and...
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October 26, 2020
Mary’s Gone Crackers Announces Senior Research and Development Manager Kaitlin Sass to Join Team
Reno, Nev. (October 26, 2020) – Mary’s Gone Crackers– the leading organic, gluten free, and plant-based snack brand – has welcomed Kaitlin Sass as Senior Research and Development Manager. In this role, Sass will plan and implement new research programs, oversee the development of new products, and leverage her previous...
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October 26, 2020
Ocean Spray and the Valley Preferred Cycling Center Honor Mandy Marquardt
BREINIGSVILLE, Pennsylvania, October 26th, 2020. The 2020 track racing season at the Valley Preferred Cycling Center, like so many other aspects of daily life, was interrupted and impacted by the COVID-19 pandemic but that did not stop local athlete and Olympic Long Team athlete, Mandy Marquardt from keeping her eye...
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October 26, 2020
Pocket Outdoor Media Joins Time to Vote Movement
Boulder, Colorado, USA — October 26, 2020 —Pocket Outdoor Media (POM), the world's leading creator of active lifestyle content, is the latest company to join the business-led, nonpartisan coalition, Time To Vote, which aims to increase voter participation in the U.S. elections. Voter turnout in the U.S. is one of the...
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October 26, 2020
CAKE To Host “CAKEMA” – “The Not in Milan Motorcycle Show”
(Stockholm, Sweden – October 26, 2020) – CAKE, the Swedish manufacturer of lightweight electric motorcycles, today announced that in lieu of the cancellation of the 2020 EICMA motor show in Milan, Italy, the CAKE team will instead host a virtual event to showcase 2021 novelties and model updates and share...
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October 23, 2020
bluerub partners with Professional Triathlete Angela Naeth
Loveland, CO: Today, bluerub, a natural body care company for all athletes, announced a new partnership with world-class triathlete Angela Naeth, and the organization she founded, IRACELIKEAGIRL. This partnership supports and encourages women of all ages and abilities to enter and compete in triathlons. “We are delighted and humbled to...
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October 23, 2020
RunSignup Announces RaceJoy for Challenge Events
October 23, 2020 – Moorestown, NJ – RunSignup | GiveSignup announces RaceJoy’s mobile, interactive race experience is now fully integrated with RunSignup’s virtual Challenge Platform. RunSignup, the foremost technology provider for U.S. endurance events, has quickly become the chosen challenge platform provider for fitness and nonprofit communities. The integration of...
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October 23, 2020
Professional Triathletes Organisation announces Lucy Hall, Chris Leiferman, Simone Mitchell and James Cunnama as Final Wildcard Selections for PTO 2020 Championship
LONDON, ENGLAND: The Professional Triathletes Organisation today announced that Lucy Hall, Chris Leiferman, Simone Mitchell and James Cunnama have been selected as the final wildcards for the PTO 2020 Championship at CHALLENGEDAYTONA®. In the final round of wildcard selections, the PTO’s focus was on Categories 2 and 3 of the...
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October 23, 2020
900 riders registered for inaugural GFNY Florida Sebring
NEW YORK CITY, October 23, 2020 – Under strict Covid-19 safety measures approved by local authorities, riders are extremely excited to be taking part in the race this Sunday, with many loyal GFNY riders saying it will be the highlight of their year. Riders registered from 25 countries will, however,...
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October 23, 2020
Race Roster shares how ‘Jordan’s Run the Runway’ executed a safe and successful COVID-secure event
London, ON (Friday, Oct 23, 2020) - In an attempt to organize an in-person 5K event during a global pandemic, the Jordan’s Run the Runway team came across a series of challenges they were not expecting to face. Determined to carry on the traditional experience of running down the Diamond...
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October 22, 2020
OutsidePR Adds To Client Roster
Sausalito, CA, October 22, 2020– OutsidePR, one of the outdoor industry’s leading public relations agencies, is going into the end of the year with three new clients added to its roster. Sun Valley and Snowbasin Resorts are two of the agency’s favorite ski areas, and OutsidePR is thrilled to announce...
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October 22, 2020
Rockstar All Access Announces Winter Classic 2020
October 22, 2020; Grenada, MS – Rockstar All Access announces today it has secured a multi-year deal with the Grenada Tourism Commission to develop a series of sporting events at Grenada Lake in Mississippi. The series will kick off with the Winter Half-Marathon Classic scheduled for December 05 of this...
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October 22, 2020
Gerber Launches Reserve Program Featuring Exclusive American-Made Knives
PORTLAND, Ore. (Oct. 22, 2020) – Gerber, an industry-leading manufacturer of knives and multi-tools, launches the Gerber Reserve® program featuring premium, American-made products exclusively available on gerbergear.com/reserve. Proudly made in Portland, this new line of small-batch knives sold directly to consumers will be produced and built with premium grade materials,...
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October 22, 2020
Machines For Freedom x Filmed By Bike Accepting Applicants for BIPOC Filmmaker Grant
Los Angeles, Calif. (Oct 22, 2020) – Machines For Freedom®, the inclusive women’s cycling apparel brand is proud to announce the new BIPOC Filmmaker Grant in partnership with Filmed By Bike. The grant program is now accepting applicants and is open to Black, Indigenous and all People of Color, and requires...
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October 22, 2020
Ready, Set, Gold! Launches Enhanced Eight-Week Virtual Classroom Series featuring Top Olympians and Paralympians
LOS ANGELES – Ready, Set, Gold! has announced the launch of a new, eight-week digital classroom series designed to help kids stay active while distance learning from home. The series will be made available for free online to all students through the support of The Foundation for Global Sports Development...
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October 22, 2020
QT2 Systems LLC launching VIRTUAL EDUCATION SUMMIT for Triathlon Coaches
Are you a USA Triathlon Certified Coach looking for recertification* this upcoming 2021 season? Or are you a coach or athlete looking to stay informed and educated on the most important and relevant industry trends and triathlon coaching education as we launch into next year? QT2 Systems, LLC is excited...
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October 22, 2020
Girlfriends prove that nothing, not even a global pandemic, can stop a bunch of women on a mission.
Vancouver WA – Breast Cancer didn’t stop during Covid-19, so Why Racing Events was determined to stay the course for the Girlfriends run/walk in 2020. Karissa Schoene, event director for Why Racing Events explains “We started Girlfriends 14 years ago to honor my mom, Joleen Skarberg, who had been diagnosed...
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October 21, 2020
Tailwind Athlete Courtney Dauwalter Wins U.S. Big’s Backyard Ultra, Running 283+ Miles Over 3 Days
Durango, CO (October 21, 2020) - Tailwind athlete Courtney Dauwalter wins the 2020 U.S. Big’s Backyard Ultra, two years after a second place finish in 2018. This year, the ultrarunner also tied the record for most loops on the official Bell Buckle, Tennessee course. She completed 68 loops (283.33 miles),...
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October 21, 2020
The US Trail Running Conference leads the way to a more sustainable 2021 in Trail Running.
BOSTON (October 21, 2020) – Fayetteville (Arkansas) is hosting the 2020 US Trail Running Conference, which Spartan Trail is proud to partner and support, taking the lead in two topics that will certainly gain visibility and action for the following season and upcoming years: climate action and sustainability. As a company,...
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October 21, 2020
Rock ‘n’ Road trip heads to the Sunshine State for Rock ‘n’ Roll VR Clearwater, offering participants a Virtual Running Tour of the Gulf Coast with Half Marathon, 5k, and Remix Challenge Options
TAMPA, Fla. (October 21, 2020) –After another weekend of virtual racing that included over 10,000 participants touring the virtual streets of the Mile High City for the Rock ‘n’ Roll VR®Denver, the Rock ‘n’ Road Trip tour bus heads south for some fun in the sun making its inaugural visit...
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October 21, 2020
USA Triathlon Aligns with TicketSocket as Exclusive Online Registration Partner
COLORADO SPRINGS, Colo.— USA Triathlon today announced it has aligned with TicketSocket, an innovator in fully customized white label ticketing solutions, as the organization’s Exclusive Online Registration Partner for the next five years. The partnership gives race directors of USA Triathlon-sanctioned events access to discounted rates for TicketSocket’s industry-leading platform...