PRESS RELEASES
Browse the latest press releases from companies serving the running, cycling and triathlon industries. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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May 27, 2021
Giant Bicycles, Liv Cycling and PeopleForBikes’ Ride Spot Present the World Bicycle Day Challenge
Boulder, CO and Newbury Park, CA (May 27, 2021) — Giant Bicycles and Liv Cycling are partnering with PeopleForBikes and Ride Spot to present the World Bicycle Day Challenge — a 10-day campaign inspiring people to get out and ride. World Bicycle Day is Thursday, June 3, 2021. World Bicycle...
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May 27, 2021
2021 ASICS Falmouth Road Race Announces 8,000 In-Person Runners for August 15 Event; Charity Runners Guaranteed Spot In Field
Falmouth, MA (May 27, 2021)– Falmouth Road Race, Inc., organizers of the 49th Annual ASICS Falmouth Road Race, one of America’s premier running events of the summer season, today announced that it will host a field of 8,000 in-person runners for its upcoming event on Sunday, August 15. Those who...
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May 27, 2021
British Triathlon Confirms Live Photography at The AJ Bell 2021 World Triathlon Leeds
A UK space company has been commissioned to provide space-enabled, live event photos at the AJ Bell 2021 World Triathlon Leeds, organised by British Triathlon on 5-6 June. This service is set to boost participant engagement and virtual spectator involvements, helping the recovery of an industry heavily impacted by COVID-19....
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May 27, 2021
Tyvan Marce scales his own Everest
People say they want to climb Mount Everest “because it’s there.” But what would drive someone to run up and down a mountain to climb the equivalent elevation of 8,848 meters in one go? For sixteen-year-old trail runner and Pho3nix ambassador Tyvan Marce, it was a desire to challenge himself...
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May 27, 2021
Regions Banks Signs on as VIP Partner for Southern Firecracker Triathlon
May 27, 2021 Grenada, MS – Rockstar All Access announces today it has secured a deal with Regions Bank to provide an unique VIP experience for not only participants but spectators of the Southern Firecracker Triathlon. Regions Financial Corporation is a member of the S&P 500 Index and is one...
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May 27, 2021
Easy Day Sports and Flagship Cruises & Events Announce Coronado Ferry Partnership for 2021 Crown City Classic
CORONADO, Calif. – May 27, 2021 –On Saturday, July 3, Flagship Cruises & Events is offering special early morning service of the Coronado Ferry for all runners participating in the 2021 Crown City Classic. “We couldn’t be more excited to partner with the Crown City Classic and help put on...
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May 26, 2021
NOCCO Supports Athlete Ambassadors in the CrossFit® Semifinals
LOS ANGELES (May 26, 2021) – NOCCO– the leading no carb, branched chain amino acids (BCAA) beverage company – is supporting this year’s 2021 CrossFit® Semifinal and is competing with five athlete ambassador participants. NOCCO will be present to provide their athletes with fuel and stamina to conquer the competition....
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May 26, 2021
Barebells Fuels Athlete Ambassadors at This Year’s CrossFit® Semifinals
LOS ANGELES (May 26, 2021) – Barebells– the revolutionary, high-in-protein, no added sugar* protein bar brand – is supporting several athlete ambassadors at the 2021 NO BULL CrossFit® Semifinals. “Our ambassadors have been training and preparing for this for a long time,” said Ben Jones, CEO. “They prove that hard...
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May 26, 2021
As an Ode to Joints on National Jogging Day (June 2); Purity Products® Promotes Game-Changing Joint Care Supplement
Plainview, NY (May 26, 2021) – In celebration of National Jogging Day on June 2, Purity Products® is highlighting their best-selling FLEXURON® supplement for mitigating the wear and tear on joints. Backed by clinical studies and 18 U.S. patents, FLEXURON® blends Krill Oil, low molecular weight Hyaluronic Acid, and Astaxanthin...
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May 26, 2021
The 2021 Richard S. Caliguiri City of Pittsburgh Great Race Returns to a Live Start Line and Opens Registration
PITTSBURGH, PA (May 26, 2021) – The 44th annual Richard S. Caliguiri City of Pittsburgh Great Race presented by Highmark Blue Cross Blue Shield and 26th annual Dollar Bank Junior Great Race open registration inviting participants to the live event. The One Great Weekend is scheduled for Sept. 25-26, 2021....
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May 26, 2021
Mountain Hardwear Launches PCT™ Pack Unveiling Dynamic New Hoverbelt Technology
Richmond, Calif. (May 26, 2021)- Mountain Hardwear, a leader in performance equipment and apparel for climbers, mountaineers, and athletes, today released a multi-day hiking specific pack -- the PCT™ -- with a revolutionary design to the industry standard pivoting belt. The addition of the PCT™ along with another style, the...
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May 26, 2021
End Result Company Powers BOLDERBoulder’s BOLDER ON THE RUN in a Safe Return to In-Person Racing
Boulder, Colorado – May, 2021- One of the largest road races in the nation, and America's All-time Best 10K is back. With guidance from governmental entities and health officials, the BOLDERBoulder team is set to create a unique experience in 2021 to deliver the fun that the annual race is...
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May 26, 2021
Schleck Gran Fondo’s Virtual Race on ROUVY with Jens Voigt, Frank Schleck and the 2010 Tour de France Winner, Andy Schleck on May 29th
Mondorf-les-Bains, Luxembourg / May 26, 2021 - Initially scheduled for May 29th, due to continuing pandemic restrictions, the outdoor race had to be rescheduled for September 25th. However, instead and on the same date, the race will take place as a virtual edition on ROUVY’s augmented reality platform, in a...
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May 26, 2021
GiveSignup | RunSignup Releases Large Event Progress Report Predicting a Busy Fall for Races
(Moorestown, NJ)– GiveSignup | RunSignup, the leading US technology provider for fundraising and endurance events, released a progress report on the status of large endurance events. The report follows up on the 2019 list of 100 Largest Races and tracks their plans for 2021. The most significant takeaway is that...
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May 26, 2021
Liz Dolan is 2021 Road Race Management Race Directors’ Meeting Keynote
May 26, 2021.- Liz Dolan is recognized as one the world’s leading marketers, having served as Chief Marketing Office at NIKE, The Oprah Winfrey Network, National Geographic and Fox Sports International. She was also on the marketing team that made the 1999 FIFA Women’s World Cup the most successful women’s sporting...
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May 25, 2021
Pure Gravel Debuts Pre-Ride Show at Unbound Kansas
Carlsbad, CA – Pure Gravel, a lifestyle brand focused on Gravel Cycling, is producing an entertaining Pre-Ride Show debuting at Unbound Gravel June 3-4 in Emporia Kansas. The presenting broadcast sponsor is FSA - Full Speed Ahead. The Pre-Ride Show will be filming in Emporia, Kansas June 3–5, 2021 at...
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May 25, 2021
CADEX Expands Road Wheel Product Line with the CADEX 36 Disc
(May 25, 2021) —CADEX, the manufacturer of high-performance cycling products, announced today the launch of their new CADEX 36 Disc Wheel System. At 1302g for the set, these superlight hookless carbon wheels feature a best-in-class stiffness-to-weight ratio and have been designed for riders demanding quick acceleration, exceptional efficiency, as well...
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May 25, 2021
The Vice Wine, in Partnership with USA Triathlon Foundation, Reveal “The Tri” 2019, Napa Valley
COLORADO SPRINGS, Colo. — The Vice Wine, in partnership with the USA Triathlon Foundation, today announced the release of their limited-edition triathlon-inspired “The Tri” 2019, with a portion of proceeds being donated to the USA Triathlon Foundation in support of its mission, which is to transform lives through sport by...
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May 25, 2021
Alpine Parrot Spreads its Wings with Backbone Media Partnership
DENVER, Colo. (May 25, 2021)– Alpine Parrot, maker of technical apparel for women sizes 14-24, has partnered with Backbone Media to help build brand awareness through public relations. Backbone will help Alpine Parrot promote its mission to create outdoor clothing that encourages and celebrates underrepresented people in the outdoors, namely...
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May 25, 2021
St. Jude Memphis Marathon Weekend celebrates 20 years running, nears $100 million raised since 2002
MEMPHIS, Tenn. (May 25, 2021)– St. Jude Memphis Marathon® Weekend presented by Juice Plus+® marks 20 years running this December and there is already reason to start celebrating early: The beloved Memphis event is racing toward the $100 million lifetime fundraising milestone. Since 2002, when 2,900 marathon and half marathoners...
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May 25, 2021
360 minutes of activity in June? No sweat! St. Jude Race to Space Challenge calls on fitness enthusiasts to support St. Jude Children’s Research Hospital
MEMPHIS, Tenn. (May 25, 2021) –Fitness enthusiasts of all abilities can set their sights on the cosmos by reaching their goals right here on Earth in the St. Jude Race to Space Challenge powered by Strava from June 1-30. The one-of-a-kind challenge encourages Strava users to log their physical activity while...
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May 25, 2021
LOTTO new title sponsor for CHALLENGE GDANSK, POLAND
On Sunday 20 June, Gdansk - a Polish city that almost breathes triathlon - will be the scene of the inaugural LOTTO CHALLENGEGDANSK. LOTTO has become the brand new Title Partner of CHALLENGEGDANSK. Apart from this new sponsor, it is great news that this first edition of the event will...
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May 25, 2021
California Coast 500 Summer Mileage Challenge Welcomes Runners from Around the World on an Interactive Experience to Run the One
San Francisco, Calif. (May 25, 2021) – Bay Area-based event production company Run Local® welcomes participants from around the world back to the original and greatest California summer mileage challenge – the California Coast 500. From Memorial Day, May 31 to Labor Day, September 6, individuals and relay teams can...
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May 25, 2021
RACE RESULT relaunches my.raceresult.com with new “Timers” category
With a new, intelligent search function and newly introduced categories, participants can search even more specifically for suitable events. This not only allows for faster registration and retrieval of results, the platform also becomes the ideal tool for finding the next sporting challenge - and for registering directly. In addition, my.raceresult.com...
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May 25, 2021
Alchemy Introduces the Redesigned Atlas Family of Road Bikes
DENVER, CO, May 25, 2021 — Alchemy Bicycles, known for their custom direct-to-rider carbon and titanium bikes, is proud to launch their redesigned family of Atlas road bikes for 2021. Customers can now choose between carbon or titanium, road or all-road, and stock or custom geometry for the most personalized...