PRESS RELEASES
Browse the latest press releases from companies serving the running, cycling and triathlon industries. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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May 19, 2021
PeopleForBikes Coalition Board Meets to Discuss Embracing New Riders, Focusing on Bicycle Infrastructure
BOULDER, COLO (May 19, 2021)—The PeopleForBikes Coalition Board of Directors, composed of 22 of the bike industry’s top leaders, met virtually for their semi-annual gathering May 18. The board’s primary topic of conversation was embracing the millions of Americans who discovered, or rediscovered, bicycling in 2020 and providing them with...
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May 19, 2021
A Community that Rocks, Go Behind the Scenes with Diamondback on the Creation of the Get Amped Campaign
KENT, Wash., (May, 19 2021) — Diamondback Bicycles launched a new collection of ebikes in early April with the help of regional artists and creators to produce its comprehensive Get Amped campaign. Pulling inspiration from Seattle’s rock and roll history and the play on words of electric vs. acoustic bikes,...
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May 19, 2021
P3R and Robert Morris University Announce Partnership of the P3R Track & Field Complex
PITTSBURGH, PA (May 19, 2021) – Construction has begun at the future P3R Track & Field located at Robert Morris’ Island Sports Center, starting with resurfacing of the track. Through the partnership, P3R and Robert Morris will work together to ensure athletes have the opportunity to continue improving their performance...
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May 19, 2021
POC Becomes Official Helmet Sponsor of USA Cycling Olympic Development Academy and Let’s Ride Camps
COLORADO SPRINGS, Colo. – POC USA, LLC has signed a two-year agreement as the Official Helmet Sponsor of the USA Cycling Olympic Development Academy (ODA) and USA Cycling’s National Championship Let’s Ride Camps. USA Cycling plans to continue championing rider development and safety with their new programs debuting this year;...
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May 19, 2021
Honey Stinger Helps Fuel Spartan Race Athletes
STEAMBOAT SPRINGS, Colo. (May 19, 2021) —Honey Stinger, the sports nutrition brand, has partnered with Spartan, the world’s leading endurance sports and wellness brand, becoming the official “on-Course Energy Partner” of the 2021 and 2022 Spartan US event seasons. “Spartan athletes are training and racing harder than ever before – and they...
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May 19, 2021
Mirrorless Nikon Has “Lift Off” In Space-Enabled Sports Photography
19th May, Lancashire United Kingdom - A UK space company has selected the cutting-edge Nikon Z 6 II mirrorless camera as the core imaging component of its space-enabled, live event photography service. This service is set to boost participant engagement and spectator engagement, helping the recovery of an industry greatly impacted...
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May 19, 2021
Wattbike to continue to support Adam Bowden in his ‘Road to Kona’ IRONMAN Challenge
2021 will see long-distance triathlete and ‘Wattbiker’ Adam Bowden taking the next step in his triathlon career by competing in his first IRONMAN triathlon, the North American Championships in Tulsa on Sunday 23rd May. The British 70.3 record holder, a title which was earned at 70.3 Bahrain 2018 when Adam...
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May 19, 2021
Hammer Nutrition Secures Nutritional Rights to Southern Firecracker Triathlon
May 19, 2021 Grenada, MS – Rockstar All Access announces today it has secured a deal with industry leading sports nutrition company Hammer Nutrition to provide HEED sports drink, Hammer Gel and Endurolytes Fizz to event participants. Hammer Nutrition, Founded in 1987 by Brian Frank provides superlative products, proprietary knowledge,...
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May 19, 2021
Leukemia & Lymphoma Society’s Team In Training Partners with haku for Second Annual Resilience Challenge
As the COVID-19 pandemic continued to require social distancing throughout 2020, The Leukemia & Lymphoma Society’s (LLS) Team In Training, the leader for endurance sports training for charity, created a virtual event that would unite their community in support of the of LLS’s mission to cure leukemia, lymphoma, Hodgkin's disease...
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May 19, 2021
Finish Line™ and Team Bahrain Victorious Announce Partnership for 2021
NEW YORK, N.Y. (May 19, 2021) – Finish Line™, the world’s leading manufacturer of specialty bicycle lubricants and related maintenance products, and Team Bahrain Victorious are pleased to announce a partnership for the 2021 season. As an official partner, Finish Line will be providing the UCI WorldTour cycling team with...
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May 19, 2021
High Five Events Agrees to Multi-Year Partnership with Zone3 USA
AUSTIN, Texas, May 19, 2021 -- High Five Events, one of the largest privately owned event production companies in the United States, announces a two-year agreement with Zone3 USA. The partnership makes Zone3 USA the Official Triathlon and Swim Gear of CapTex Triathlon presented by Life Time and Kerrville Triathlon...
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May 19, 2021
Corrigan Sports Enterprises partners with MarathonFoto to capture athletes’ images at the Corrigan Sports Running Festivals as their official race photography provider.
With the return to live racing, partnering with Corrigan Sports Running Festivals is an exciting opportunity for MarathonFoto. Corrigan will kick off their racing series with the Delaware Running Festival on June 12th & 13th, then the Frederick Running Festival on July 10th and 11th, the Baltimore 10 Miler on June 5th,...
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May 18, 2021
TriggerPoint Rolls Out Fresh New GRID 1.0 Colors
CARLSBAD, Calif. (May 18, 2021) — Today, TriggerPoint, the leader in recovery and massage products in the athletic and wellness markets, unveiled two new fresh colors in its iconic hollow core foam roller, the GRID 1.0. The GRID foam roller is specifically designed to optimize mobility, promote recovery and mitigate...
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May 18, 2021
Lectric eBikes Announces Premium Upgrades to Collection of Foldable E-bikes
PHOENIX (May 18, 2021) — Lectric eBikes debuts its newest collection of Lectric XP 2.0 e-bikes, now featuring adjustable front wheel suspension, increased cargo carrying capacity, and a redesigned ergonomic handlebar for added comfort and accessory-mounting capabilities. The Lectric XP 2.0 series is available for purchase now at www.lectricebikes.com in...
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May 18, 2021
COROS Announces EvoLab – The Next Generation of Sports Science Software
Tustin, CA, May 18, 2021 – COROS Wearables Inc., makers of performance sports wearables, announced today its largest ever software and app update. These new features and advancement of existing features comes as the brand continues to respond to the ever-evolving needs of performance athletes. The latest update focuses on...
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May 18, 2021
Professional Triathletes Organisation Name HUUB as Official Outfitter of Team Europe at Inaugural Collins Cup
LONDON, ENGLAND: The Professional Triathletes Organisation (PTO) is proud to announce that HUUB will be the Official Team Europe Outfitter for the 2021 Collins Cup. The Collins Cup is the PTO’s flagship event and a new race format modelled after the Ryder Cup, which will see teams of European, International...
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May 18, 2021
Mike Reilly, the “Voice of IRONMAN” Launches Find Your Finish Line Podcast
San Diego, CA – May 18, 2021 – Mike Reilly announces today the launch of his new podcast, Find Your Finish Line with Mike Reilly, sponsored by CURAD. On the show, he uses his unique interview skills to draw from guests their extraordinary stories of struggle and achievement in sports...
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May 18, 2021
InsideTracker Leverages the Power of Garmin to Deliver First Personalized Performance System to Create Holistic Wellness Programs from Blood, DNA, Fitness Trackers
CAMBRIDGE, Mass.— May 18, 2021— InsideTracker, the leading ultra-personalized performance system, today announced the availability of Garmin® integration, making the next generation of InsideTracker the first consumer platform of its kind to give a full, 360-degree view of wellness by enabling users to combine blood biometrics with DNA insights and...
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May 18, 2021
Verizon New York City Triathlon Owned and Produced by Life Time Set for Sunday, July 11; One of First Athletic Events to Return to City
New York (May 18, 2021) – The Verizon New York City Triathlon, owned and produced by Life Time, will return to the Hudson and streets of Manhattan on Sunday, July 11. The event comes at a time when Life Time, the nation’s premier healthy lifestyle brand, is continuing to expand...
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May 18, 2021
Endurance Sports Leader Spartan Develops Technical, High-Performance Trail Running Shoe with Craft Sportswear
BOSTON, Mass. – Following the release of its highly-anticipated, best-in-class obstacle course racing shoe, the Spartan RD Pro by Craft, the world’s leader in endurance sports and extreme wellness went back to the lab with its performance apparel and footwear partner to create a technical, high-performance trail running shoe, the...
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May 18, 2021
2021 to be a Transformational Year for Athens to Savannah Ride
ATHENS, GA, May 18, 2021 — Sports Strategies announces the iconic Athens to Savannah Ride will return to Georgia this fall to offer participants the most ambitious ride yet. “The 2021 route will begin at Jittery Joe’s Coffee Roaster in Athens and take cyclists on a 3-day, 285-mile tour of...
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May 18, 2021
RRCA Accepting 2021 Kids Run the Nation Grant Applications
ARLINGTON, Virginia (May 18, 2021) – The goal of the RRCA's Kids Run the Nation program is to help establish and support locally managed youth running programs in every school and community across the US. The Kids Run the Nation Fund is designed to annually assist schools, after-school programs, running clubs, and...
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May 18, 2021
Thousand Collaborates with Next Generation of Cyclists to Launch Thousand Jr. Bike Helmet Collection
LOS ANGELES (May 18, 2021)-- Thousand, creators of classically-designed and innovative bicycle helmets, is proud to announce Thousand Jr., a line of kids’ bike helmets and accessories, featuring a kid-size of its popular Heritage adult helmet in four distinctive colorways, corresponding bicycle bells and a variety of sticker packs to...
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May 18, 2021
The Running Event Partners with Running USA to Develop Race Director Education for 2021 Event
PORTLAND, Maine (May 18, 2021) – The Running Event (TRE), North America’s largest running specialty trade show, today announced a partnership with Running USA to develop and implement conference programming for race directors at the event taking place November 30 to December 2, 2021 in Austin, TX. “We’re thrilled to partner...
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May 18, 2021
Team Evergreen Announces Yeti Cycles as a Presenting Sponsor of the Session Series, Beti Bike Bash, and The Hundo
EVERGREEN, CO - Team Evergreen proudly welcomes Yeti Cycles as a returning presenting sponsor to the Beti Bike Bash and a new presenting sponsor to the Session Series and The Hundo. Each of these iconic Colorado mountain bike events, promoted by Team Evergreen, incorporate their own unique philanthropic objectives. Yeti...