PRESS RELEASES
Browse the latest press releases from companies serving the running, cycling and triathlon industries. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
June 9, 2020
Machines For Freedom Partners with OutsidePR as Agency of Record
SAUSALITO, Calif. (June. 8, 2020) – Machines For Freedom, the inclusive women’s cycling apparel brand has named OutsidePR as the brand’s public relations agency of record. OutsidePR will manage public relations and communications strategy in North America targeting road, gravel and mountain bike endemic and consumer lifestyle media with a focus...
June 9, 2020
Virtual Event For All Abilities Supports People with Parkinson’s
Where You Are — As an organization dedicated to research, education and raising funds to support people with Parkinson’s and their caregivers, the Davis Phinney Foundation is delighted to bring our supporters a virtual event for all abilities. Run, ride, practice yoga, swim, you name it. We are excited to...
June 9, 2020
Zoot Sports Debuts All New Wetsuit Lineup
Carlsbad, Ca – Zoot Sports, the original triathlon brand, has released its next generation of triathlon wetsuits. With four styles, each of which was designed in collaboration with Zoot athletes, there is a suit in this new offering for every athlete. Headed up by the all new Wikiwiki 2.0. (Hawaiian...
June 9, 2020
ASSOS USA and The Pikes Peak APEX Invite You to The Hunt
ASSOS USA is partnering with The Pikes Peak APEX presented by RockShox to create The Hunt—a two-week scavenger hunt on some of the most iconic mountain bike trails in North America. Prizes will be hidden by ASSOS athletes on the Pikes Peak APEX course as well as other locations around North...
June 9, 2020
Go virtual with your event and use gamification to promote social distancing (with Garmin and Strava sync)
sodisp is a brand new sports platform to quickly create virtual events and challenges. Our goal is to allow everyone to responsibly enjoy the great outdoors in the post-corona era. We automatically analyze all tracks and calculate a social distancing score based on the estimated people density on each route!...

June 8, 2020
Roval Introduces Faster Rapide and Alpinist CLX Wheels
There are riders who live for the climbs, and who savor the purity of riding the lightest bike possible. And there are riders who want nothing more than to own every city limit sprint, every time trial, riders who ache to stretch the peloton out from the front and who...
June 8, 2020
Saris partners with ROUVY to raise funds for World Bicycle Relief
Madison, WI – June 8, 2020, Saris is pleased to announce the start of a three-week challenge on ROUVY supporting World Bicycle Relief’s mission of providing bikes to frontline healthcare workers. The Ride for World Bicycle Relief challenge will consist of three virtual routes that must be completed by June 23, 2020....
June 8, 2020
Wingate University in North Carolina Adds Women’s Triathlon as Varsity Sport
COLORADO SPRINGS, Colo. — USA Triathlon, along with Wingate University Vice President and Director of Athletics Steve Poston, today announced that Wingate University in Wingate, North Carolina, will add women’s triathlon to its varsity sport offerings. The school is the 36th in the nation, and the 14th at the NCAA...
June 8, 2020
Toyota U.S. Paratriathlon Resident Team to Ride Across Colorado to Benefit COVID-19 Relief, Care and Share Food Bank
COLORADO SPRINGS, Colo. — Nine U.S. elite triathletes training for the postponed Tokyo Paralympic and Olympic Games, along with USA Triathlon CEO Rocky Harris, will cycle a combined 483 miles across the state of Colorado starting Friday, June 19, in a 24-hour relay challenge dubbed “Operation CO>COVID.” The ride, which...
June 8, 2020
All Sports Events announces One New England Challenge
Rumford, Maine – OneNE Challenge, a new initiative created to continue the spirit of the local running scene during the COVID-19 pandemic, has launched a summer long virtual distance running challenge to encourage New England runners to stay in shape while supporting local charities and running stores. Runners can register...