Paul Mitchell Named Presenting Sponsor of Inaugural XTERRA Asia-Pacific Championship

February 20th, 2014

Paul Mitchell Named Presenting Sponsor of Inaugural XTERRA Asia-Pacific Championship

John Paul Mitchell Systems, the world’s largest privately owned professional salon hair care company, will extend their partnership with XTERRA – the world’s premier off-road triathlon series – by becoming a Presenting Sponsor of the inaugural XTERRA Asia-Pacific Championship race to be held April 25-27, 2014 at Jervis Bay, New South Wales, Australia.

Honolulu, HI (February 20, 2014) – John Paul Mitchell Systems, the world’s largest privately owned professional salon hair care company, will extend their partnership with XTERRA – the world’s premier off-road triathlon series – by becoming a Presenting Sponsor of the inaugural XTERRA Asia-Pacific Championship race to be held April 25-27, 2014 at Jervis Bay, New South Wales, Australia.

“Joining XTERRA’s venture into New South Wales is a natural extension in our commitment to lifestyle sports,” said Julie Solwold, the Vice President of Global Sports and Events for John Paul Mitchell Systems. “We support events that are all about getting out there and doing it yourself, and we know the active outdoors way of life is embedded in the Australian culture.”

Paul Mitchell is the longest-tenured sponsor in the history of XTERRA, with the relationship dating back more than 19 years. They will also be a presenting sponsor of the 2014 XTERRA America Tour.

“We’re proud to partner with Paul Mitchell once again, they are true leaders in their industry and lifestyle sports worldwide; and it’ll be our pleasure to introduce them to our growing Tribe down under,” said XTERRA President Janet Clark.

About John Paul Mitchell Systems

Founded in 1980 by John Paul DeJoria and Paul Mitchell, John Paul Mitchell Systems produces more than 100 professional salon products—from award-winning styling and care products to cutting-edge heat styling tools and professional hair color—and is available in over 80 countries worldwide. Learn more at paulmitchell.com

About TEAM Unlimited/XTERRA

TEAM Unlimited is a Hawaii-based television events and marketing company, founded in 1988. It owns and produces XTERRA and in 2014 will offer more than 300 XTERRA off-road triathlon and trail running races in 25+ countries worldwide. In addition, TEAM TV has produced more than 300 adventure television shows since 1990. View samples at www.xterra.tv, and learn more at xterraplanet.com, xterratrailrun.com, and xterraasiapacific.com.

TEAM Unlimited/XTERRA

Paul Mitchell Named Presenting Sponsor of Inaugural XTERRA Asia-Pacific Championship

Contact Info

Trey Garman
808-792-2603
trey@xterraplanet.com
http://www.xterraasiapacific.com

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