Washington, D.C. – SweatWorks, the digital agency that is behind Conquest Events, has been chosen by the Detroit Free Press/Chemical Bank Marathon as its mobile app and participant photo technology partner. This one of a kind event, crosses both the United States and Canadian border and has been running for over 40 years. This year, participants and spectators will be treated with a brand new event app and photo experience from SweatWorks Conquest Events technology.
“The Detroit Free Press/Chemical Bank Marathon has become a bucket list event for many runners – how many can say that they crossed an international border during a race? This year, we are thrilled to bring our suite of technologies to the event,” said Mohammed Iqbal, Founder and CEO at SweatWorks.
This year the marathon will feature a brand new event app that will be highlight by live runner updates and photo booth capabilities that utilize facial recognition. In addition, participants will have their event photos delivered straight to the app post event. The app will also feature event partners, including the ability to book a parking location through Spot Hero directly from the app.
“We are incredibly excited to announce this partnership that will allow our participants the ease of having a customized event app and photos in one seamless package. Making an impact on our racing community is incredibly important, which is why we are bringing improved live runner updates and free photos. We can’t wait to see all that SweatWorks is going to bring to our 41st running of the Detroit Free Press/Chemical Bank Marathon,” said Barbara Bennage, Executive Race Director.
About Conquest Events
Conquest Events is the powerful event suite from SweatWorks that offers event apps, registration, live leaderboard and scoring, points series, event management, marketing, and media services. It has taken a hold of the fitness event market over the last five years with a product suite that never stops evolving. Conquest Events Photos is the most advanced photo platform available, highlighted by its facial recognition software, as well as its immediate delivery and flexible integration capabilities. It has been trusted by more than 1,000 events and has the highest-rated support team in the industry driven by its customer-first approach—meaning seamless technology for all events. (www.conquestevents.net.)
SweatWorks is the leading digital agency in fitness and wellness. Their experience merging their user-focused design with innovative technology has created some of the most engaging experiences for the brands they work with (www.sweatworks.net.)
SweatWorks: Liana Saltzman / firstname.lastname@example.org
About the Detroit Free Press/Chemical Bank Marathon
The Motor City Marathon began in 1963 and was acquired by the Detroit Free Press in 1978, growing significantly in those 39 years. Since 2011 alone, the event has increased registration more than 25 percent, money raised by charities has increased more than 80 percent, and the one-mile Kids Fun Run and U.S.-Only Half-Marathon have been added to the weekend lineup. Every runner has a place: from the Kids Fun Run and 5K on Saturday, to the International and U.S.-Only Half-Marathon or full Marathon on Sunday. Even non-runners can participate by volunteering for any of the weekend events or attending the Metro Detroit Chevy Dealers Health and Fitness Expo, open to the public on Friday and Saturday of race weekend at COBO Center.
The Detroit Free Press/Chemical Bank Marathon is owned and operated by Michigan.com. Michigan.com reaches the largest and most engaged consumer base in Michigan, and provides unmatched resources to help businesses activate new customers. For more than 180 years, our respected and trusted news and information brands have been the first choice of Michigan residents and businesses. We offer more than 60 multi-platform products and services to help businesses reach, engage and activate Michigan consumers. Michigan.com, a Gannett Company, oversees Gannett’s Michigan brands: Detroit Free Press, Lansing State Journal, Battle Creek Enquirer, Port Huron Times Herald, Livingston County Daily Press & Argus and Observer & Eccentric Media. Michigan.com manages the business operations of The Detroit News under the terms of a federal Joint Operating Agreement. It also is a sales representative for many national digital partners, including Cars.com and CareerBuilder.com.