Countdown to 9th Annual First Watch Sarasota Half Marathon & Relay

March 6th, 2014

March 16th race expected to sell out at 4,200 participants

SARASOTA, Fla., March 6, 2014 – Registrations for this year’s 9th Annual First Watch Sarasota Half Marathon & Relay, produced and presented by Life Time – The Healthy Way of Life Company, have already exceeded last year’s record 3,500 participants and race organizers are expecting it to sell out at 4,200 prior to the March 16th race day.

EVENT DETAILS:

First Watch Sarasota Half-Marathon Race & Relay

Sun., Mar. 16, 2014

7:00 a.m. Start (B-Tag timing)

Start/Finish at Van Wezel Performing Arts Hall – 777 North Tamiami Trail; Sarasota, FL 34236

COURSE INFO

The First Watch Sarasota Half Marathon & Relay Race features a fast and scenic course filled with PR’s for both runners and walkers. There is also a male/female push rim wheelchair division for the Half Marathon. The Relay Race follows the same course with the transition area near Van Wezel on N. Tamiami & 10th Street.  The course limit is 4 hours (18 mins/mile) making it truly runner and walker friendly.

NEW OWNERSHIP

The First Watch Sarasota Half Marathon & Relay, previously owned by US Road Sports, is now owned and operated by Life Time, The Healthy Way of Life Company (NYSE: LTM). Life Time acquired US Road Sports and Entertainment Group in January 2014, and is now producing the First Watch Sarasota Half Marathon & Relay as well as the Miami Marathon, The New Jersey Marathon, The Salt Lake City Marathon and others around the country.

EVENT ACCOLADES

94% rating for “Overall Race Atmosphere”

90% of runners recommend this race

96% rating for “Finisher Medal”

100% rating for “Access to Medical Services”

PARTICIPANT PERKS

Well known for having one of the largest finisher’s medal in Florida, every participant receives one, in both the half marathon and relay at the finish. Other race perks include:

  • Two-location packet pick up at Fit2Run stores in St. Pete and Sarasota Gender specific tech t-shirts
  • Runner tracking via text messaging·
  • Goodie bag
  • Mile marker aid stations and highly visible timing system
  • Post-Race Party including gourmet breakfast items and live entertainment, sponsored by First Watch Restaurants, an event that earned Competitor Magazine’s 2012 Award for Best Post-Race Party and Brunch in the Southeast Region including beer garden (21 or older participants only)
  • Kids Corner at post-race party featuring face painting, balloon artists, and interactive games and contests

COSTS

Half-Marathon:

$95 through March 9, 2014

$105 March 10-14 (registration closes at 8:59 p.m. unless 4,200 cap is reached before this date)

No race day registration

Two-Person Relay:

$125 March through March 9, 2014

$130 March 10-14 registration closes at 8:59 p.m. unless 4,200 cap is reached before this date)

No race day registration

VOLUNTEERS NEEDED!

Can’t run but want to join in on the fun?  Volunteers are still needed, which comes with a special t-shirt, opportunity to be part of one of Sarasota’s largest single day sports events and help support all the runners and walkers.  To learn more and register to volunteer:

http://www.usroadsports.com/Signature/Sarasota/

CHARITY OUTREACH

The event and participating runners will raise thousands of dollars for national and local charitable organizations including the Sarasota Area Sports Authority that provides scholarships to athletes with financial need.

PACKET PICK UP LOCATIONS

St. Pete Fit2Run: Thurs., March 13 – 3:00 PM to 7:00 PM

Sarasota Fit2Run: Friday, March 14 – 12:00 PM to 7:00 PM

Sarasota Fit2 Run: Saturday, March 15 – 10:00 AM to 5:00 PM

FOR MORE INFORMATION REGARDING REGISTRATION AND VOLUNTEERING,  visit www.sarasotahalfmarathon.com for event information and registration.

ABOUT LIFE TIME FITNESS, INC.

As The Healthy Way of Life Company, Life Time Fitness (NYSE:LTM) helps organizations, communities and individuals achieve their total health objectives, athletic aspirations and fitness goals by engaging in their areas of interest — or discovering new passions — both inside and outside of Life Time’s distinctive and large sports, professional fitness, family recreation and spa destinations, most of which operate 24 hours a day, seven days a week. The Company’s Healthy Way of Life approach enables customers to achieve this by providing the best programs, people and places of uncompromising quality and value. As of March 6, 2014, the Company operated 109 centers under the LIFE TIME FITNESS® and LIFE TIME ATHLETIC® brands in the United States and Canada. Additional information about Life Time centers, programs and services is available at lifetimefitness.com.

Life Time, The Healthy Way of Life Company

Countdown to 9th Annual First Watch Sarasota Half Marathon & Relay

Contact Info

Lauren Flinn
952-229-7776
lflinn@lifetimefitness.com
http://www.eventsbylifetime.com

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