One of the world’s most top-rated triathlon brands, Zone3, will be the new official swim partner of CHALLENGEALMERE-AMSTERDAM. Thanks to this partnership, participants of the second oldest race in the world will benefit from a wide range of specially designed endurance products for the next three years. “We are very pleased to present our partnership with a well-known and trusted triathlon brand,” says CHALLENGEALMERE-AMSTERDAM Commercial Director Jort Vlam in a first comment.
Sam Chapman, International Marketing Manager at Zone3, commented: “It’s great to be working with CHALLENGEALMERE-AMSTERDAM as their official swim partner for the next three years. It’s an exciting opportunity to support one of the oldest triathlons in the world and one of the most iconic races in Europe, as we continue on our quest to become the world’s leading triathlon brand. This partnership is also a natural extension of our global swim partnership with CHALLENGEFAMILY as official merchandise partner and we look forward to working with them in the years to come.”
CHALLENGEFAMILY just recently signed a partnership with Zone3 and therefore the partnership with CHALLENGEALMERE-AMSTERDAM is a natural continuation to work even closer together. Jort Vlam continues: “At our race, there will be a large selection of wetsuits and further swim apparel available for beginners, intermediate and pro athletes. There will be some exciting, exclusive offers for Zone3 products and we truly believe this will be amazing for our athletes. There also will be an opportunity to hire wetsuits, so this will give our participants the chance to test and get familiar with the latest Zone3 models before purchase.”
Born from a spark of initiative during training sessions at a university campus, the Zone3 brand was founded in 2007. Zone3 has organically grown to become the world’s highest rated triathlon brand, with more award-winning reviews across the range than any other brand in the last 8 years. The original concept was drawn from a deep-rooted passion for endurance sports and an unwavering desire to create market-leading pro0ducts, offering unparalleled performance redefining functionality.
Almere is a renowned name in triathlon history. After Hawaii, CHALLENGEALMERE-AMSTERDAM (former Holland Triathlon) is the oldest triathlon in the world. Striking winners were pioneers like Axel Koenders, Gregor Stam but also Gerrit Schellens, Frank Heldoorn and Georg Potrebitsch. Yvonne van Vlerken, Heleen bij de Vaate and Chrissie Wellington were all on the podium in recent years. Several European Championships and World Championships were held in Almere. The fastest race, finishing in 7:55:44, was achieved by Jaroslav Kovacic in 2018. In 2019, CHALLENGEALMERE-AMSTERDAM will host the ETU Long Distance European Championships and in 2020 the ITU Multisports World Championships.