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April 29, 2021 Newsletter – Athletes to be tested daily for COVID-19 at Olympics

April 29, 2021

EDITOR’S PICKS

Garmin’s Q1 Revenues Advance 25 Percent. Garmin Ltd. reported sales grew 25% in the first quarter ended March 27, led by gains of 38% in its Fitness segment, 46% in Outdoor and 28% in its Marine segment. Total revenue of $1.07 billion, a 25% increase over the prior-year quarter led by double-digit growth in the fitness, outdoor, marine, and auto segments. SGB Media

Athletes to be tested daily for COVID-19 at Tokyo 2020 Olympics and Paralympics. Organisers of the postponed Tokyo 2020 Olympics and Paralympics have confirmed all athletes will be tested for COVID-19 daily as part of coronavirus countermeasures set to be in operation at the Games. Inside the Games


PRESS RELEASES

AWARDS AND RECOGNITION

Challenged Athletes Foundation Hosts Virtual 2021 Heroes of Sport Celebration With Surprise Moments Featuring Professional Athletes On Thursday, April 29, viewers will have the opportunity to tune in online for the Challenged Athletes Foundation 2021 Heroes of Sport Celebration on Facebook, Instagram and YouTube. Viewers will experience firsthand how physically challenged athletes become stronger through sport. Challenged Athletes Foundation

BUSINESS

Pic2Go Partners with Rhode Races & Events to deliver Lasting Digital Memories to 2021 Participants – Pic2Go, the global race photography solution provider, and JKP Sports, a full-service sports photography company, have partnered with Rhode Races & Events to deliver free races photos to participants during 2021. Pic2Go technlogy will be used to deliver photos to participants, branded personal galleries and instant social sharing. Pic2Go

The IRONMAN Group Retains DE&I Consultancy Firm Kaleidoscope Group – In order attract and welcome the world’s most talented people and athletes from all backgrounds while continuing to create life changing event experiences globally, IRONMAN Group has retained the Diversity, Equity and Inclusion firm Kaleidoscope Group to lead their DE&I transformation. IRONMAN

CUSTOMERS

US Trail Running Conference Webinar shares initiatives to inspire climate action champions – The fourth webinar in a nine-webinar series introduced by the US Trail Running Conference and presented by trail registration platform UltraSignup, was hosted on Earth Day, April 22. The session subject: Empowering a Community of Climate Action Champions, presented four industry leaders that are actively engaged in promoting climate action. US Trail Running

EVENTS

Michael Epstein Sports Productions Celebrates the Opening of California with the 2021 Hermosa Beach Triathlon – August 15th – Michael Epstein Sports Productions (MESP Inc.) announces that the 2021 Hermosa Beach Triathlon has been rescheduled to August 15 at the world-famous Hermosa Beach Pier in California. There are only 400 slots available, with registration opening on May 12. MESP Inc.

XTERRA Trail Marathon Series partners with International Trail Running Association – The newly established XTERRA Trail Marathon Series has joined forces with the International Trail Running Association (ITRA) to provide athletes with ITRA Performance Index points. The ITRA evaluates the points in a race according to its distance, elevation gain, and the autonomy (aid stations versus runners being self-sufficient). XTERRA

Course Records Smashed at Epic Jackpot Ultra Running Festival – Beyond Limits Running, owner and producer of the Jackpot Ultra Running Festival, announced the results of the 8th annual Festival last April 23-26. Stefanie Flippin, a newcomer to the elite 100-mile circuit, topped the women’s field with a course record time of 14:35. In the men’s division, Zach Bitter won with a course record time of 12:52. Beyond Limits Running

Full-Distance IRONMAN Triathlon Returns to Southwest Utah in 2022; St. George, Utah Selected as Host of 2022 IRONMAN North American Championship – The city of St. George, Utah, for the first time since 2012, will once again play host to a full-distance IRONMAN® triathlon on May 7, 2022 and again in 2024. The new IRONMAN St. George will also be designated as the 2022 and 2024 IRONMAN North America Championships. IRONMAN

GIVING

Foo Fighters, Phoebe Bridgers, Rise Against, Radiohead, LCD Soundsystem, Enrique Iglesias, Collaborate with Brompton Bicycle, Crew Nation to Keep Live Music Rolling – Some of the world’s top music artists will design one-of-a-kind bikes from Brompton. These will be auctioned to raise money for Crew Nation, a global relief fund to support music crews affected by the near-total pause on concerts during the pandemic. Brompton

PRODUCTS AND SERVICES

Aqualung Launches New Online Consumer Experience Connecting Shoppers to Local Dive Shops – Aqualung, manufacturer and distributor of watersports equipment, is launching a new online platform to connect consumers more easily with local dive retailers. In partnership with Locally, this new online shopping experience, available via Aqualung’s U.S. website, features a store locator and info on products currently in stock, local events and more. Aqualung

deboer wetsuits introduces the Fjord 2.0 wetsuit – The Fjord 2.0 builds on the championship pedigree of the Fjord 1.0 to produce an even faster wetsuit – refining the design to produce a wetsuit that provides more flexibility and buoyancy. The Fjord 2.0 also improved the visibility of the swimmer to make open water swimming safer. deboer

Kitzuma Cycling Logistics Opens Delivery Service to Independent Bike Dealers – Kitzuma Cycling Logistics now delivers bikes for Independent Bike Dealers (IDB) across the country. Retailers who offer online sales can employ Kitzuma to deliver fully built, ready-to-ride bikes directly from the shop to the consumer’s doorstep. Kitzuma Cycling Logistics

Diamondback Adds City Bikes and Hardtails to Spring 2021 Collection – Diamondback Bicycles launches its new lines – the Division, Metric and Hatch bikes – to kick off a summer of riding with versatility and accessibility. Diamondback offers the quality commuter and mountain bikes at a price point that gives opportunities for all. Diamondback Bicycles

Why Every Runner Should be Using SPRYNG’s New KNUCKLES Power-Up – SPRYNG muscle recovery tool has now made fast recovery in just 15 minutes accessible to everyone. The active compression used in SPRYNG works by improving blood circulation to rid legs from swelling, inducing lactic acid flush out and oxygenation to muscle tissues to help one recover faster and perform better. SPRYNG

SPONSORSHIPS

Team Evergreen Announces BASE Performance as Presenting Sponsor of the Triple Bypass Team Evergreen will also be a supporting sponsor of The Hundo, Beti Bike Bash, and Mount Evans Hill Climb. The Triple Bypass, an iconic 110-mile cycling event, will take place on August 21. Team Evergreen

MOVES

Blistering Pace Race Management Welcomes Hillary Fujii as Director of Marketing – Hillary Fujii has joined the growing staff as Director of Marketing, bringing valuable perspective and expertise to the organization’s expanding list of clients and events. In the past, Fujii was responsible for marketing and communications at Destination Races, the Big Sur International Marathon events and the Monterey Bay Half Marathon. Blistering Pace Race Management

OutsidePR Onboards Stellar New Clients and Staff – The agency will be representing the National Forest Foundation, the ultra-personalized human performance system InsideTracker, and Portland Oregon luxury hotel, The Hotel Zags. OutsidePR also welcomes Erin Wyer as Senior Acct. Mgr. representing Jackson Hole, Wyoming, and Noura Al-Rajhi as an Account Coordinator. OutsidePR

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