OutsidePR Onboards Stellar New Clients and Staff

April 28, 2021

Sausalito, CA (April 28, 2021) — OutsidePR, a leading consumer public relations firm with a boutique focus on the outdoor lifestyle, today announced three new clients and two new additions to its staff.

The agency will be representing the National Forest Foundation in support of the Congressionally-chartered non-profit’s mission to provide funding and program support for our nation’s National Forests and Grasslands. In March, the agency also began work for InsideTracker, the leading ultra-personalized human performance system that combines blood biomarkers with DNA insights and activity tracker data to create science-backed, tactical action plans that optimize strength, endurance and longevity.Lastly, the agency is proud to begin work with The Hotel Zags, a luxury hotel property in downtown Portland, Oregon.

To accommodate its sustained growth, OutsidePR welcomes to its ranks two new team members. Erin Wyer, OutsidePR’s newest Senior Account Manager, is an experienced voice and talent in the outdoor industry, having worked with both Warren Miller Entertainment and Teton Gravity Research, and will join Sarah Niklas in representing OutsidePR in Jackson Hole, Wyoming. Wyer comes to the agency having most recently worked at Denny, ink., and will be working on the Cotopaxi, Red Bull, Sun Valley and National Forest Foundation accounts.

Noura Al-Rajhi joins OutsidePR in its Marin County, California headquarters as an Account Coordinator. She recently graduated from the University of Florida as a Public Relations major and previously was a Communications Fellow at the National Wildlife Federation. She will be working with Wyer on the National Forest Foundation account as well as serve all the agency clients in her role as Account Coordinator.

OutsidePR partner Gordon Wright said, “We’re honored to be working with the NFF, InsideTracker and Hotel Zags. Part of our long-term growth strategy is to partner with brands that not only have compelling stories to tell, but who share our values, and each of our three new clients absolutely fit that bill.”

Jess Smith, president and partner of OutsidePR said, “As OutsidePR continues to grow, finding the right talent is absolutely essential, and Erin and Noura are exemplary additions to our already stellar team. We look forward to adding more industry professionals to the company in the coming months.”

OutsidePR, founded in 1995, specializes in endurance and outdoor sport public relations with an emphasis on publicity, story-telling, crisis communications, and ambassador and influencer programs. The agency currently represents Buff USA, Brompton, CamelBak, Cotopaxi, Decathlon, DECKED, DownTek, HOKA ONE ONE, The Hotel Zags, icebreaker, Injinji, InsideTracker, King Oscar, Machines For Freedom, Mammut, Mountain Hardwear, National Forest Foundation, New Holland, Red Bull, Snowbasin, Sun Valley, Taiga, thousand, Title Nine and Tracksmith.

For more information on OutsidePR, visit: http://outsidepr.com

For more information on the National Forest Foundation, visit: http://nationalforests.org

For more information on InsideTracker, visit: http://insidetracker.com

For more information on The Hotel Zags, visit: http://hotelzags.com


About OutsidePR: OutsidePR is one of the leading endurance and outdoors PR agencies in the USA. While wholly dedicated to the sports category, OutsidePR is unusual in serving multi-national, multi-billion dollar brands as well as core endemic companies. Representing clients ranging from Red Bull and Epson to Mountain Hardwear and HOKA ONE ONE, the agency is known for its dedication to journalism, its objectivity in pitching clients, and its credibility in endurance and outdoor sports. For more information, please visit www.outsidepr.com.