LATEST RUNNING AND MARATHON NEWS
February 4, 2021
Why are people online pretending they ran a marathon?
The Home Run Marathon is the Fyre Festival of races. InsideHook
February 4, 2021
Should listening to music during exercise be considered a performance-enhancing drug?
Research suggets there's more to the relationship between music and physical exertion than a simple "distraction" Inside Hook
February 4, 2021
Brooks running closes out 2020 with a PR, hitting nearly $850 million in global revenue
BusinessWire
February 4, 2021
Will major marathons actually come back this fall?
Signing up for a race right now is a weird mix of optimism and being in denial. Outside
February 3, 2021
BASE Performance signs on as exclusive hydration and bar sponsor for 3 Adventure Fit events
Boulder, CO – BASE Performance will provide premium nutritional support for thousands of athletes in 2021. First up is the Old Man Winter Rally from Feb 6th – Feb 14th, an “Epic Winter Adventure” for runners and riders in Colorado’s Front Range. These athletes will rehydrate BASE Hydro and fuel...
February 2, 2021
New Balance’s CEO talks about digital transformation
Overall, half of New Balance’s volume in 2020 was sold through digital commerce, which includes New Balance’s own sites, pure-play internet retailers/marketplaces, and its wholesale retail partners’ websites. SGBMedia
February 2, 2021
Innerforce partners with AFSP to increase awareness on athletes’ mental health.
Innerforce, the leading brand of custom apparel, and the American Foundation for Suicide Prevention (AFSP) today announced a partnership to work side-by-side on increasing awareness in the sports industry about the importance of athletes’ mental health. They’ll be running a year-long fundraising effort to support the work of the foundation....
February 2, 2021
ElliptiGO Celebrates Record-Breaking 2020
San Diego, CA — ElliptiGO Inc., creator of both the elliptical bicycle industry and the stand up bicycle industry, today announced that 2020 was another exceptional year for the company. Revenue more than doubled compared to 2019 and the company delivered more bikes to its customers around the world than...
February 2, 2021
Buffalo Marathon Weekend Announces Updated 2021 Race Plans
The Buffalo Marathon Weekend today announced several important updates to their 2021 race plans. Highlights of the update include the status of the 2021 in-person event, the creation of new community fundraising slots, options to defer at no charge to 2022, 2023, or 2024, the ability to transfer registrations to...
February 1, 2021
USA Triathlon Partners with Compeed as Exclusive Blister Care Partner Through 2023
COLORADO SPRINGS, Colo. — USA Triathlon today announced a partnership with Compeed, an expert brand of hydrocolloid gel cushions for the treatment and prevention of blisters, as the organization’s Exclusive Blister Care Partner through 2023. Compeed Advanced Blister Care cushions use hydrocolloid technology, an active gel with moisture absorbing particles,...