Running

July 23, 2020

USA Triathlon Joins Fellow U.S. Olympic & Paralympic Governing Bodies to Launch “Giving Games”

COLORADO SPRINGS, Colo.— USA Triathlon today teamed up with several U.S. Olympic and Paralympic National Governing Bodies (NGBs) to announce the launch of Giving Games, an effort to support and sustain U.S. sports organizations and their athletes on their journey to the postponed Tokyo Olympic and Paralympic Games in 2021....

July 23, 2020

Tracksmith Launches Fellowship to Support New Voices in Running

BOSTON (July 23, 2020) – Tracksmith, an independent running brand, today announces the launch of the Tracksmith Fellowship, a grant program to support emerging voices in the sport. Creatives across all disciplines are invited to apply for the fellowship, which will provide funding and mentorship for projects grounded in the runner’s...

July 22, 2020

Mizuno to sponsor the Honolulu Marathon

Mizuno has been confirmed as a supporting sponsor of the Honolulu Marathon. At this year’s event, scheduled for December 13, 2020, the Japanese run apparel specialist will provide all finisher, commemorative and volunteer shirts and sell official merchandise at the Honolulu Marathon Expo. The Honolulu Marathon was first held in...

July 22, 2020

VirtualRun.com Releases Two New Virtual Races

PHOENIX (July 22, 2020) – Virtual Run, the world’s largest marketplace for virtual runs, released two different virtual races this week: Will Run For Coffee 5K, and Chase The Unicorn 5K. The two 5K’s are the 44th and 45th virtual events on the site. The two new virtual runs both...

July 21, 2020

New York Road Runners lays off 11 percent of its workforce

New York Road Runners, the nation’s largest nonprofit running association, announced on July 21 that it is laying off 11 percent of its workforce and furloughing another 28 percent, as the coronavirus continues to wreak havoc on the running industry. The moves affect 91 of the organization’s 229 employees—65 were furloughed and 26...

July 21, 2020

Electrolit Beverage Brand Expands Product Line to Include Three Fruit Flavors

CERRITOS, Calif. – Electrolit – the preferred, premium hydration beverage made from pharmaceutical quality grade ingredients – has expanded their product line to include three new flavors in response to immense demand from consumers coast to coast. Hibiscus, Fruit Punch and Berry Bliss will join Electrolit’s existing product line to...

July 21, 2020

P3R Launches Free Fitness Platform to Inspire Families to Train like Kids of STEEL

PITTSBURGH (July 21, 2020) – P3R recently launched a free fitness platform for kids and their families called Workouts of STEEL. Designed for children of all ages, Workouts of STEEL includes instructional workout videos, fitness games, running workouts and more that can be used as a resource for parents and...

July 21, 2020

Clif Bar Named as Presenting Sponsor of the Indianapolis 500 Mile Challenge, benefitting the 500 Festival

INDIANAPOLIS (July 21, 2020) –The 500 Festival, a nonprofit organization providing life-enriching events and programs that celebrate the spirit and legacy of the Indianapolis 500®, today announced that Clif Bar will be the new Indianapolis 500 Mile Challenge presenting partner for 2020. The Indianapolis 500 Mile Challenge, presented by Clif...

July 21, 2020

CNO Financial Indianapolis Monumental Marathon Converts to Virtual Race for 2020

INDIANAPOLIS – (July 17, 2020) – Beyond Monumental has announced that it’s flagship event, the CNO Financial Indianapolis Monumental Marathon, Half Marathon and 5K has converted to a virtual race and will cancel the in-person experience in 2020 in the interest of public health. The annual event draws nearly 20,000...

July 21, 2020

COROS launches new colors for COROS VERTIX and new Nylon Band collection

Tustin, CA, July 21, 2020 – COROS Wearables Inc., makers of premium endurance sports wearables, announced today the introduction of two new color variations of the COROS VERTIX - The Limited-Edition “Mojito” and stock variation “Space Traveler.” The Limited-Edition Mojito Color of the COROS VERTIX Premium GPS Adventure Watch. According...

July 21, 2020

Kelly Herron Joins RunBuddy as Chief Marketing Officer

Worcester, MA – Kelly Herron (Spring Lake, NJ), a long-time runner and runner safety advocate, was announced today as the Chief Marketing Officer for RunBuddy, Inc. Kelly has an unenviable perspective on runner safety. While on a training run for the Boston Marathon, she was brutally attacked. But she fought...

July 21, 2020

rabbit Athlete Adam Kimble Sets New Fastest Time on the Tahoe Rim Trail

Lake Tahoe, California - Starting at daybreak on Friday, July 17th, and finishing just before dusk on Saturday, July 18th, rabbitPRO Adam Kimble circumnavigated Lake Tahoe via the Tahoe Rim Trail (TRT) in a record-setting time of 37 hours and 12 minutes, bettering the previous fastest known time (FKT) by...

July 21, 2020

iKOR Labs Releases Recovery Shot 2.0

Boulder, CO – iKOR Labs, the Boulder-based producer of recovery-enhancing hemp oil/CBD (cannabidiol) products, releases the Recovery Shot 2.0 with a revamped recipe and upgraded ingredients. A result of extensive testing and product research, the iKOR product team, with Dr. Andy Pruitt at the helm, has developed an all new...

July 20, 2020

Big Sur Marathon Launches Virtual Challenge: The Big Surreal

CARMEL, CA – On Monday, the Big Sur Marathon Foundation opened registration for a month-long, interactive virtual challenge: The Big Surreal. A play on the organization’s namesake race, The Big Surreal draws inspiration from the artistic, funky vibes of the coastal region’s culture while nodding to the strangeness of our...

July 20, 2020

Advance Completes Acquisition of The IRONMAN Group

New York, NY / Tampa, FL (July 20, 2020) – Today Advance announced it has completed its acquisition of The IRONMAN Group from Wanda Sports Group. The transaction was first announced on March 26, 2020. Orkila Capital, a growth equity firm focused on investments in the media, entertainment and consumer...

July 20, 2020

The Summer Ready.Set.MOVE. Box Aims to Support Runners as they MOVE through the Summer heat

PITTSBURGH (July 20, 2020)– Things are heating up, and as runners continue to head outside to get some miles in, Ready.Set.MOVE. is aiming to help runners beat the heat. This season’s box understands the importance of hydrating and replenishing your body, especially on hot runs with everything from travel water...

July 20, 2020

Rock ‘n’ Roll VR12 Sees Over 12,000 Registered Participants From 96 Nations as Rock ‘n’ Roll Virtual Running Club Platform Surpasses 50,000 Subscribers

TAMPA, Fla. (July 20, 2020) – More than 12,000 people from 96 nations and 46 states registered to take part in the 12th edition of the Rock ‘n’ Roll® Virtual Running™ (VR™) Series. Rock ‘n’ Roll VR12 gave participants the opportunity to challenge themselves with two different race distances that...

July 17, 2020

Maybe Virtual races are better?!

Sunriver, OR – Most can agree that a virtual event is not as good as a live event but when faced with the decision to either cancel the 24th Annual Pacific Crest Endurance Sports Festival or offer a virtual option, Sherri McMillan, Race Director and owner of Why Racing Events explains...

July 17, 2020

RACE RESULT releases the Next Generation in UHF Timing: Track Box Passive

The team at RACE RESULT is excited to present its latest innovation. The Track Box Passive introduces the next generation of race timing and opens up new possibilities for timekeepers or event organizers. The Track Box Passive is a complete UHF timing system in a small case. With integrated antenna, LTE...

July 16, 2020

USA Triathlon Launches “Transition 3” Elite Athlete Career, Education and Wellness Program

COLORADO SPRINGS, Colo. — USA Triathlon today officially launched Transition 3 (T3), a new elite and para elite athlete service program developed by the National Governing Body to provide educational, career and wellness support for professional triathletes as they prepare for life after sport. The program offers resources to guide...

July 16, 2020

Los Angeles Road Runners Presented by Volvo Launches Its New Season with Digital Programming Geared Towards Keeping the Los Angeles Running Community Together and Engaged

July 16, 2020, LOS ANGELES, CALIFORNIA – The Los Angeles Road Runners presented by Volvo, the official training program of the Los Angeles Marathon presented by ASICS, launches its 2020-2021 season today with a series of free virtual events to promote connectivity within the LA running and walking community during socially...

July 16, 2020

The Trans-Texas Virtual Run Is All About the Data

Houston, Texas (July 16, 2020)– Trail Racing Over Texas (TROT), the largest trail racing company in Texas and host of The Trans-Texas Virtual Run has launched a custom digital dashboard for tracking the over 2,000 event participants that have registered to date to run across the great State of Texas....

July 15, 2020

Athletes of Elite Runner Management To Race Saturday

This Saturday, July 18, eight professional athletes of Elite Runner Management will run a virtual marathon relay to raise donations for victims of the COVID-19 pandemic. “Since most races have been postponed or canceled due to the virus, the marathon relay will give my athletes an opportunity to do what...

July 15, 2020

Team MPI Launches Their First Athlete Loyalty Program And Hires A New Marketing Director

Boise, ID. (July 2020)-- Team MPI launched its new program to celebrate athletes in their Performance Coaching program. The company also hired a new marketing director to help expand their reach and influence in the endurance and multisport world. “At Team MPI, we believe so much in the value of...

July 14, 2020

Behind J&A Racing’s Virtual Experience That Became an Overnight Success Through haku

In the early stages of the coronavirus pandemic, J&A Racing, a locally owned running event organization based in Virginia Beach, faced a challenge. After their spring in-person events were canceled, J&A Racing had to think quickly on how they’d be able to create a new revenue stream for their organization....