Latest Sports Breaking News
June 9, 2021
Discovery to Become Triathlon’s New Home in Europe
The Professional Triathletes Organisation (PTO) and Discovery have agreed a partnership that will see The Collins Cup screened exclusively across Europe through Eurosport, Discovery’s leading multi-sport brand. The Collins Cup is the PTO’s inaugural flagship event taking place on 28th August in Šamorín, near Bratislava, Slovakia and is a new...
June 9, 2021
Team Master Spas athlete James Lawrence Completes Conquer 100 Challenge
FORT WAYNE, Indiana — Master Spas, the world's largest swim spa manufacturer, congratulates “Iron Cowboy” James Lawrence on the completion of his Conquer 100 challenge. "We are very inspired by James Lawrence and his relentless pursuit to redefine the impossible," says Kevin Richards, Vice President of Sales and Marketing. "We are...
June 8, 2021
CRAFT Sportswear Expands Endurance Sports Footprint, Partnering with Spartan Trail and Tough Mudder
BOSTON, Mass. (June 8, 2021) – Swedish-based CRAFT Sportswear has expanded its relationship with endurance sports leader Spartan by adding its designation of official “performance apparel and footwear” partner of the brand’s Obstacle Course Racing (OCR) entity to Spartan Trail and Tough Mudder. The multi-year deals also name CRAFT as...
June 8, 2021
2021 Urban World Championships Closes with BMX Flatland
MONTPELLIER, FRANCE – The USA Cycling BMX Flatland team competed today in Montpellier, France at the 2021 UCI Urban World Championships. Terry Adams (Hammond, La.), Matt Wilhelm (Naperville, Ill.), and David (Bo) Wade (Redondo, Calif.) made the trek over to Europe to compete in the championship. The contest started with 20 men from all over...
June 8, 2021
USA Cycling and FloSports Sign Multiyear Broadcast Rights Partnership to Bring Elite Cycling Competition to North American Audiences
AUSTIN, Texas (June, 2021) – USA Cycling, the national governing body for the sport of cycling in the United States, and FloSports, a leader in sports streaming and original content, have signed a three-year partnership to bring elite cycling competition to fans in North America starting in June 2021. Each year, the...
June 8, 2021
USA Cycling Announces Skratch Labs as an Official Sponsor
COLORADO SPRINGS, Colo. – USA Cycling is proud to announce their new partnership with Skratch Labs, an innovator in sports nutrition. Based in Boulder, Colorado, Skratch Labs was founded by two cycling pros, Dr. Allen Lim and Ian MacGregor, who spent years on the Pro Cycling Tour watching teammates eat...
June 8, 2021
Mechanix Wear and 100%® Partner For Exclusive Glove Collection
SAN DIEGO, Calif. – June 8, 2021– 100%®, has teamed up with Mechanix Wear, to release an exclusive collection, consisting of two popular work gloves, The Original® and FastFit®. Mechanix Wear, the leader in hand protection, and 100%, a premium sports protection brand, joined forces to collaborate on the most...
June 8, 2021
Sipping a Pink Beverage Preride May Boost Your Endurance and Power
Drinking a beverage with a pink color before a ride may boost your endurance and power as opposed to reaching for regular, clear water, new research shows. Yahoo! Life Psychologically, it’s common to associate the color pink with sweetness, and we tend to reach for sweet tastes before exercise in anticipation of using...
June 8, 2021
US Trail Running Conference announces theme for 2021 – Trail Running as a Restorative Sport
Estes Park, CO – Active at Altitude, organizers of the US Trail Running Conference has announced the theme for this year’s edition of the annual event, Trail Running as a Restorative Sport. This theme is an organic and logical development from last year’s successful theme of Trail Running Communities for...
June 8, 2021
2 Buck Stuck – BibBoards is launching a campaign meant to reboot the endurance sports industry.
BibBoards – a company known widely in the sports community for their innovative, customizable bibSNAPS launches a new campaign to encourage and support endurance sports athletes and help the whole industry renovate adopting safe and sustainable technologies. Knowing that each tiny detail can be a crucial success factor, BibBoards comes...
