Nathan Sports Launches First Collection of Polarized Performance Eyewear
October 15, 2021
Nathan’s debut into performance-quality sunglasses supports the demand for quality, affordable running eyewear
Fountain Valley, CA (October 15, 2021) – Nathan Sports, the performance running company specializing in hydration, storage, safety and apparel, is excited to announce their entry into the eyewear market with their first-ever line of performance-quality polarized sunglasses. Nathan strives to find purpose-driven solutions to offer the best quality products for runners, and their expansion into sunglasses is no exception.
Nathan’s line of no-slip sunglasses is designed to keep up with people on the move. A high-grip TPE material incorporated into the nose and temple areas of the frame keeps the glasses from shifting on your face during activity, and the TR90 frame construction is flexible, impact-resistant and heat-resistant. The lenses in the frame are constructed with injection molded polycarbonate lenses, which means the polarization is embedded inside the lens, as opposed to most performance sunglasses that are built with an easily-scratched polarization film.
“As we looked to new product categories to support both our existing consumers as well as introduce the brand to new consumers, sunglasses were a natural extension,” says Marissa Buyck, Marketing Manager at United Sports Brands. “Of course we validated this with our consumers to ensure the product not only met but exceeded their expectations. We’re really excited about the final product line and know our consumers will be too.”
Nathan wanted to ensure that their performance-quality glasses, designed with high-level materials like the TR90 frame and injection molded polycarbonate polarized lenses, were also available at an affordable price point–$50. “The eyewear market was previously saturated with glasses that were either lower cost and lower quality glasses or higher quality but higher cost,” Buyck said. “We brought the high quality specifications into a more affordable price point.”
The glasses launched this week direct to consumer and are available in four colorways: Adventure Polarized Black, Summit Polarized Gray, Summit Polarized Clear and Sunrise Polarized Tortoise. You can find more information on the glasses here: https://www.nathansports.com/collections/running-sunglasses
Maddie Jarrard, Purple Orange PR firstname.lastname@example.org
Marissa Buyck, United Sports Brands email@example.com
About NATHAN Sports
NATHAN designs purpose-driven running essentials that help athletes at all levels run stronger and run longer. At NATHAN, we believe that if you run, then you are a runner. No matter where or why, how far or fast, NATHAN creates market-leading hydration, visibility, and performance essentials that empower runners to go out and have their best run. NATHAN is part of the United Sports Brands portfolio of sports performance and protective product brands including Shock Doctor, McDavid, Cutters and GLUKOS which are owned by Bregal Partners, a private equity investment firm. For more information, visit NATHAN at www.NathanSports.com or United Sports Brands at www.unitedspb.com.