Altra Is One of VF’s Biggest Growth Stories: Here’s Why

July 29, 2026

VF Corp.’s Altra Running shoe brand may be small now, but it has the potential to be mighty over time.

VF’s chief executive officer Bracken Darrell told investors during the company’s first quarter earnings conference call, “We believe this brand will be a $1 billion-plus brand over time.”

According to the VF CEO, the plus for Altra is that the brand “plays in a very large addressable market.” He said Altra is the leader in trail running, but that road running is “10 times as large of a market.” And even though the brand has recently become serious is road running, “over the past few quarters, road running has become larger for Altra than trail running for the brand,” Darrell noted. WWD