Latest Pro Cycling News
June 17, 2021
ZWIFT Signs on as Title Sponsor Tour de France Femmes
The women’s Tour de France is well and truly in the works, now with the backing of Zwift as their presenting partner. Zwift confirmed on Thursday that they will partner with the A.S.O. to create the Tour de France Femmes avec Zwift in 2022. Furthermore, the virtual platform has signed...
June 17, 2021
Continued Malaysia lockdown means Shimano and Kent will keep factories closed through June 28
The Malaysia government has ordered a COVID-19 lockdown to continue at least until June 28, extending the closure of bike factories there by at least another two weeks. BRAIN
June 17, 2021
Kryptonite Adds New Security Options for E-Bike Owners
Canton, MA, USA– E-bikes are one of the fastest-growing and most expensive cycling categories, two of the chief reasons they have become top targets for theft nationwide. With the COVID-19 pandemic spurring unprecedented bike industry growth last year (according to NPD data[1]) and as more people purchase bikes for recreation...
June 17, 2021
Chris Froome, new BKOOL ambassador
Just a few days after announcing his participation in the Tour de France, having overcome his serious injury, Chris Froome becomes the face of BKOOL, an indoor cycling simulator with which he is perfecting his preparation for the French competition. BKOOL is a virtual cycling app which allows you to...
June 17, 2021
The Pedalitaly PARMA Virtual Race visits the cultural heart of Emilia-Romagna
Parma, Italy / June 18, 2021 The PedalItaly Parma Virtual Race on ROUVY is set for June 22nd, free and open for everyone. Cycling enthusiasts from all over the world are invited to discover the heart of the Parma Apennines from home. The 1:1 augmented course represents immersive racing over...
June 17, 2021
USA Cycling Launches “We Champion,” an Ongoing Initiative to Increase Access, Participation, and Excellence in Cycling
June 17, 2021 (COLORADO SPRINGS, CO)- The We Champion initiative, kicking off on USA Cycling’s 100-year anniversary, highlights the organization’s past, current, and new commitments to cycling for all Americans. With over 33 million riders joining or rejoining the sport in 2020, We Champion seeks to make more Americans healthier,...
June 17, 2021
PEARL iZUMi’s Pedal to Zero™ Initiative Calculates Pedaling Distance to Balance Out the Impact of Garments
LOUISVILLE, Colo. (June 17, 2021) — PEARL iZUMi, the worldwide leader in cycling apparel and footwear, is excited to launch Pedal to Zero™, a first-of-its-kind initiative to motivate and inspire people to choose bicycles as an alternative form of transportation. Every garment in PEARL iZUMi’s new BikeStyle Spring 2022 collection will include...
June 17, 2021
Brent Bookwalter Will Retire After Storied Career
Asheville, NC, 17 June 2021 -- American professional cyclist Brent Bookwalter announced Thursday that he will retire from the sport at the end of the 2021 season. This ends an incredible 16-year career that saw the 37-year-old achieve accolades including helping Cadel Evans win the Tour de France (2011), representing the...
June 16, 2021
Intermountain Healthcare Joins USA Cycling as Official Healthcare Services Provider
COLORADO SPRINGS, Colo. – USA Cycling announced today their new partnership with Intermountain Healthcare, as Official Healthcare Services Provider. Intermountain is a medical service provider in Utah, Idaho, and Nevada. The organization will be providing medical services for the USA Cycling National Team and Olympic Development Academy. “In an effort...
June 16, 2021
Giro announces New Hires within Marketing Team
(June 16, 2021 – Scotts Valley, CA) Giro Sport Design, the cycling world’s design leader, today announced several key hires and promotions in a move to expand their brand and marketing team. Peter Nicholson joins as Brand Manager, Giro Bike while Eric Richter moves into a new role as Bell,...
