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Challenge Family Americas Announce World-Class On-Course Nutrition Partnerships for the 2014 Race Series

April 23rd, 2014

Challenge Family, the global long-distance triathlon series, is set to make its much anticipated debut in the United States on June 29, 2014 in Atlantic City, New Jersey, followed by events in New Albany, Ohio, and Rancho Cordova, California. The Challenge Family Americas race series is proud to announce world-class on-course nutrition partnerships with Gatorade Endurance and BOOM! Nutrition for the 2014 race season.

Gatorade Endurance is an elite line of sports nutrition products from Gatorade for endurance athletes who have specific fueling needs. Gatorade Endurance will be the official sports drink and energy chew of the Challenge Family Americas’ 2014 race series. Grounded in years of hydration and sports nutrition research at the Gatorade Sports Science Institute, the Gatorade Endurance line of products help deliver fluids and nutrients endurance athletes need for training or racing.

BOOM! Nutrition™, a leader in the performance energy gel segment, will supply carbBOOM! Energy Gels™ as the on-course energy gel partner for the 2014 series. carbBOOM! Energy Gels are well known for their great taste, all natural, real fruit based ingredients and superior 9:1 complex carbs to simple sugar ratio. It has been called “the best tasting stuff on the market” and “the closest of all the gels to resembling real food.” Endurance athletes love carbBOOM! Energy Gels™ for their great taste, sustained energy release and the fact that they don’t upset the stomach.

The Challenge Family series of triathlons now features 26 full and half distance races around the world, including the world’s largest long distance triathlon – Challenge Roth in Germany. The birthplace of the Challenge Family, Challenge Roth now features over 5,500 athletes and 220,000 spectators and is home to both world records held by Andreas Raelert (GER) and Chrissie Wellington (GBR). Since 2002, races throughout Europe, UK, Australia, Asia, North America and now South America have joined Roth. Together they provide athletes with a new experience of long distance racing with a strong focus on athlete and spectator experience, giving back to the community while respecting the legacy of sport and being committed to its continued growth.

“To be successful in the sport of endurance racing, you must optimize your performance with sports fuel suppliers,” said Murphy Reinschreiber of Challenge Family Americas. “Gatorade Endurance is an authentic endurance product backed by a company that has supported our sport for as long as I can remember. It’s a real plus and convenience for our athletes to be able to obtain the product where the endurance athlete shops. carbBOOM! Energy Gels were one of the gel pioneers and we are excited to have them on our courses as well.”

“We couldn’t be more excited about this partnership with Challenge Family Americas,” says Sarah Bild, Director of Gatorade Endurance. “Gatorade Endurance is committed to fueling the endurance athletes in all aspects of their training and is served on hundreds of race courses nationwide. We are proud to add Challenge to our race portfolio.”

“We are thrilled to support the Challenge Family Americas launch into the US,” said BOOM! Nutrition CEO Tony Lammers.  “The great taste and superior performance of carbBOOM! Energy Gels fits well into Challenge Family’s focus on delivering an outstanding athlete experience.”

For further information on Challenge Family and a complete 2014 race schedule, visit www.challenge-family.com.

For more information on Gatorade Endurance, visit www.Gatorade.com/Endurance.

More information on carbBOOM! Energy Gels™ can be found at www.boomnutrition.com.

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About Challenge Family

The Challenge Family series of triathlons now features 24 full and half distance races around the world, including the world’s largest long distance triathlon – Challenge Roth in Germany. The birthplace of the Challenge Family, Challenge Roth now features over 5,500 athletes and 220,000 spectators and home to both world records held by Andreas Raelert (GER) and Chrissie Wellington (GBR). Since 2002, races throughout Europe, UK, Australasia and North American have joined Roth. Together they provide athletes with a new experience of long distance racing with a strong focus on athlete and spectator experience, giving back to the community while respecting the legacy of sport and being committed to its continued growth. For further information on Challenge Family visit www.challenge-family.com.

Challenge Family

Challenge Family Americas Announce World-Class On-Course Nutrition Partnerships for the 2014 Race Series

Contact Info

Victoria Murray-Orr
64275617893
victoria@challenge-family.com
http://www.challenge-family.com

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