XTERRA and Utah: A Winning Combination

September 19th, 2012

Endurance athletes from around the world – and the entire state of Utah, really – will emerge as winners thanks to the XTERRA USA Championship weekend at the Snowbasin Resort near Ogden, Utah.

Salt Lake City, UT (September 19, 2012) – Endurance athletes from around the world – and the entire state of Utah, really – will emerge as winners thanks to the XTERRA USA Championship weekend at the Snowbasin Resort near Ogden, Utah.

The XTERRA USA Championship off-road triathlon is set for this Saturday, September 22, with the XTERRA Trail Run National Championship to follow on Sunday, September 23. Both events will take place at the picturesque Snowbasin Resort, and more than 1,500 athletes from across the country and around the world will participate. Professional champions will be crowned, and amateur age-group athletes ranging from 10 to 80 will earn XTERRA National Champion status by virtue of the weekend events.

The weekend of events is expected to generate an economic impact of approximately $1.8 million for the state of Utah.

“We are thrilled to have the XTERRA USA Championship and the Trail Run Championships back in Utah, and feel these two events are a great fit for Utah,” said Jeff Robbins, president & CEO of the Utah Sports Commission.  “These events showcase the state’s natural beauty and world-class venues and provide significant economic impact and image building to Utah.”

It is the second consecutive year that the XTERRA race organization has held its USA Championship weekend in Utah. Last year’s event made a direct economic impact of $1.6 million, and the amount of publicity generated for the Snowbasin Resort, the city of Ogden and the state of Utah through the media, TV shows produced on the events, and advertising campaigns was valued at $3.5 million.

The attention created at last year’s event has brought an even greater buzz to the Beehive State, as participant numbers have increased this year. As a result, the economic impact should also increase in 2012.

Ogden Mayor Mike Caldwell played a significant role in bringing the XTERRA USA Championship weekend to Utah. He is a past XTERRA competitor, and served as race director for the first XTERRA race in Ogden back in 2004.  In 2009, Odgen and Snowbasin were named hosts for XTERRA’s America Tour triathlon finale – the XTERRA USA Championship – and by 2011 the XTERRA Trail Run National Championship was added, creating the current weekend of events.

The Get Out and Live (GOAL) organization also plays a significant role in the weekend, providing hundreds of volunteers to assist during the events.

“XTERRA is a unique event for our community that has grown and progressed over the past seven years into a world-class event,” Caldwell said. “It is a huge part of our community’s DNA.  These athletes and race organizers have become part of our family providing an opportunity for us to form lasting friendships with people from all over the world. Not only do I enjoy the homecoming feel the event brings, it also has great economic impact for Ogden. Our hotels sell out and our restaurants fill up. XTERRA is proof that what GOAL is doing, works. I love XTERRA. It is the perfect fit for Ogden, and I look forward to this weekend every year knowing this year will be the best yet.”

The home-state Utah people are also invited to participate in the prestigious events, as there are open divisions for amateurs in both the triathlon and trail run.

In addition to the races, XTERRA will host an expo in downtown Ogden with free kids races, vendor booths, a Paul Mitchell hair cut-a-thon for charity, and evening dinner parties. Simultaneously, Ogden hosts its 11th annual Harvest Moon Festival with more than 25 family-friendly activities, including live music, kid’s activities, and downtown criterium races.

“We are excited to bring our entire XTERRA Tribe together in Utah this September; the energy level is off the charts,” said Janet Clark, president of XTERRA. “Ogden and Snowbasin are proven winners – between the facilities at Snowbasin, the great restaurants and atmosphere along Historic 25th Street in Ogden, the Harvest Moon Festival, and the unbelievably supportive community – we couldn’t have asked for a better situation.”

For more information, links to registration, and live event coverage please visit www.xterrautah.com or call toll-free at 877-XTERRA-1.

TEAM Unlimited / XTERRA

XTERRA and Utah: A Winning Combination

Contact Info

Trey Garman
808-792-2603
trey@xterraplanet.com
http://www.xterrautah.com

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