VeloNews Show & podcasts see record audience growth
The premier media brand for pro bike racing, VeloNews has a 40-year legacy of authentic and authoritative coverage. This summer, the brand broke new ground thanks to impressive audience growth from its innovative digital offerings: FastTalk podcast, VeloNews Podcast and The VeloNews Show (video).
Thanks in part to up-to-the-minute, on-the-ground coverage of the Tour de France, the two podcasts hit a new high of more than 176,000 listens in July. Views of The VeloNews Show increased 60% in July over June—and have continued to stay at a high level in August. This surge of new audience engagement for VeloNews has garnered increased interest from advertisers including BOA Technology, Health IQ and Quarq.
The VeloNews Show, Fast Talk and VeloNews Podcast launched in 2016 and have become central to the pro-cycling conversation. They take enthusiasts behind the scenes of cycling’s biggest races and most important stories, with high-level service tips, breaking news, hot takes and deep dives.
- The VeloNews Show is a weekly 5-minute video talk show driven by humor, opinion, and news. Hosted by editors Fred Dreier, Spencer Powlison and Caley Fretz, the show focuses on the news of the week, and offers funny and irreverent perspective on what is going on in pro cycling.
- Fast Talk podcast is your source for the best advice and most interesting insight into what it takes to become a better cyclist. Hosted by coach Trevor Connor and Caley Fretz, the show tackles topics including training, nutrition and tech.
- VeloNews Podcast is a highly opinionated (and hilarious) show hosted by Dreier, Fretz and Powlison. It airs every week and focuses on pro-cycling news with interviews with riders, authors and VN contributors.
“176,000 listeners is an exciting milestone, and we are thrilled to see such great momentum and traction for our podcasts,” said Dreier, editor-in-chief of VeloNews. “We are committed to providing an exceptional experience for our cycling fans on new platforms. The VeloNews Show, Fast Talk and VeloNews are a fun new way to deliver experiences and cycling information to our audience.”
The VeloNews Show, Fast Talk and VeloNews are available on VeloNews.com.