USA Triathlon Gets Outfitted with Descente as an Official Supplier
November 13, 2019
Four-year partnership to provide training apparel and outerwear to U.S. National Team athletes
COLORADO SPRINGS, Colo.— USA Triathlon today announced a four-year partnership with Descente, a global apparel company based in Japan, as the organization’s Official Outerwear Supplier for the next four years.
Descente will provide training and outerwear for members of the U.S. National Team, Toyota U.S. Paratriathlon National Team and Project Podium men’s elite development squad, as well as outfitting the USA Triathlon national office staff.
“USA Triathlon’s National Team athletes train and race in all conditions as they chase excellence on the world stage,” said Chuck Menke, Chief Marketing Officer at USA Triathlon. “Our partnership with Descente will allow us to outfit our nation’s best in durable and functional high-performance outerwear, so they can focus on reaching their potential.”
“Descente is excited to partner with USA Triathlon as it will give a foundation to hone our skills and innovate new technologies in creating state-of-the-art performance wear,” said Younju Kim, Marketing Manager of Descente Global Retail. “With the support and collaboration with world-class athletes, Descente looks forward to contributing to the future development of the sports ecosystem.”
In addition, Descente will create a line of uniquely designed USA Triathlon-inspired outerwear and other apparel to be sold in Asia through an international licensing agreement.
Descente also sponsors Jesse Thomas, U.S. professional triathlete and six-time Wildflower Triathlon champion; Nicola Spirig, 2012 Olympic gold medalist and 2016 Olympic silver medalist from Switzerland; the Swiss Triathlon National Team; and the British Triathlon Federation, including its elite and age-group national teams.
For more information about Descente outerwear, visit us.descente.com.
About USA Triathlon
USA Triathlon is proud to serve as the National Governing Body for triathlon, as well as duathlon, aquathlon, aquabike, winter triathlon, off-road triathlon and paratriathlon in the United States. Founded in 1982, USA Triathlon sanctions more than 4,300 events and connects with more than 400,000 members each year, making it the largest multisport organization in the world. In addition to its work at the grassroots level with athletes, coaches, and race directors — as well as the USA Triathlon Foundation — USA Triathlon provides leadership and support to elite athletes competing at international events, including International Triathlon Union (ITU) World Championships, Pan American Games and the Olympic and Paralympic Games. USA Triathlon is a proud member of the ITU and the United States Olympic & Paralympic Committee (USOPC).
Founded in Japan in 1935, DESCENTE has been pioneering the sports industry to produce functional sportswear based on its core philosophy “to bring enjoyment of sports.” Descente produces performance sportswear with its cutting-edge technology across multiple fields not limited to ski, fitness training, running, triathlon, baseball and golf. The company is an official supplier to the British triathlon team, Swiss national skiing team, Swiss triathlon team, German bobsleigh team and much more.
– usatriathlon.org –