Stoked Oats sponsors Madeline Wighardt for the 2024 100-Mile Western States Endurance Run

May 13, 2024

Calgary, Alberta, May 13, 2024 /ENDURANCE SPORTSWIRE/ – Stoked Oats (SO) is back for the third year as the Official Breakfast Sponsor of Western States Endurance Run, June 29-30 in Auburn, CA. Madeline Wighardt, the 22-year-old chemical engineering student who placed third in Leadville Trail 100 last year, will represent the brand on the trail this year.

Maddie is also the first athlete to participate in the brand’s newly launched ‘Athlete in Residence’ program, where she will join the Stoked Oats team in Calgary, AB and work a flexible part-time schedule, allowing her to spend four days a week living and training in the mountains.

“We are very excited to have Maddie working and training with us here in Calgary and the Rocky Mountain as part of our inaugural Athlete in Residence program, and look forward to supporting her, WSER staff and volunteers, and athletes and supporters from Tahoe to Auburn this June”

Stoked Oats will serve its oat based superfoods both pre- and post-race, as well as provide on-course support to their Maddie and other runners during the event.

“Maddie’s participation in our race this year is another great example of how Stoked Oats continues to be a leader in advancing the sport of ultra running in a variety of different ways,” says WSER race director, Craig Thornley. “We have always been proud of our partnership with Stoked Oats — and having this Stoked Oats’ ‘Athlete in Residence’ in our 2024 event is another wonderful testament as to why Stoked Oats always has the best interests, and the realization of the best dreams, of our sport in mind.”

Maddie will be creating social media content to take fans and followers along on her journey to the race this summer. Tune into @StokedOats on instagram to follow along.

For more information about Stoked Oats, visit www.stokedoats.com. For media related inquiries, please contact Jenna McManus, jenna@stokedoats.com

About Stoked Oats: Stoked Oats was founded in 2011 by two ultramarathoners looking for a healthier breakfast option that would keep them fueled for all life’s adventures. Stoked Oats provides nutrient dense, high protein, and low sugar oat-based superfoods. The oats used are preservative-free, pesticide-free, organic and non-GMO, and are also grown sustainably with rain water as a part of the Grain From Rain™ commitment. Stoked Oats offers oatmeal, oatmeal blends, and granola. Stoked Oats is available for purchase through Stokedoats.com, Amazon, retailers across Canada and select retailers in the US.

About WSER: Western States, first run in 1974, is the world’s oldest 100-mile trail race and one of the most prestigious. Each June, 369 runners from across the US and around the world embark from the start line in Olympic Valley, California, to tackle a challenging course to the coveted finish line at Placer High School in Auburn, California.