The San Francisco Marathon Signs Biofreeze as Title Sponsor

July 11th, 2018

The San Francisco Marathon Signs Biofreeze as Title Sponsor

SAN FRANCISCO – The San Francisco Marathon and Biofreeze, the #1 clinically recommended topical pain reliever, today announced a three-year partnership, with Biofreeze assuming the role of Title Sponsor of both The San Francisco Marathon and The Berkeley Half Marathon. Biofreeze also will play a leading role in the year-round RUN365 training and club program. The newly named Biofreeze San Francisco Marathon is scheduled for Sunday, July 29th.

This new partnership is powered by a collective commitment to fuel individuals’ goals and to empower runners to achieve their personal bests. “Biofreeze is the fast-acting secret weapon runners turn to when they need to overcome sore muscles and stiffness,” said Michael McGoohan, Chief Marketing Officer of Performance Health, makers of Biofreeze.

“We’re delighted that we can now call The San Francisco Marathon The Biofreeze San Francisco Marathon and join the 27,500 race participants in running their best race,” said McGoohan. “San Francisco is home to innovation and people with health-conscious lifestyles who use their leisure time to take advantage of the spectacular natural beauty of the Bay Area. It’s a market we think is a perfect fit for Biofreeze.”

Today, the Marathon and Biofreeze unveil the new logo for the 2018 Marathon, designed to commemorate the new partnership and symbolize the strength and beauty of San Francisco in conjunction with the power and transformative ability of Biofreeze.

This year’s race will feature the new Biofreeze interactive digital cheer boards, bringing the community closer to the runners than ever before. Personalized messages can be made on social media and tagged with the bib number of a designated runner, encouraging and pushing them on their journey to the finish line. RFID technology will trigger the message through a timing chip each runner is given and will populate the message on course as the runner passes the digital board.

In addition to innovative digital ways of supporting runners, for the first time, Biofreeze products will be available on course to provide fast-acting relief. This will be located at the 19th mile in the City’s Haight Ashbury neighborhood, where runners need the mental and physical stamina to push through to the final seven miles of the course.

“We are excited to welcome Biofreeze as our title sponsor in presenting The San Francisco Marathon,” said Cynthia Myers, Vice President of Marketing for The San Francisco Marathon and RUN365 properties. “Biofreeze is bringing new energy to the race at a time when marathon running continues to grow in popularity around the world.”

Named by ESPN as one of the most beautiful race courses in the world, featuring the Golden Gate Bridge and San Francisco’s famed waterfront, The Biofreeze San Francisco Marathon holds five races on one day, including the full marathon, two half marathons, an ultramarathon and a 5K. Registration is open and runners can sign up online.

Join the conversation by following @theSFMarathon on FacebookTwitter and Instagram. Hashtag us #BiofreezeSFM #ThisIsHappening now through race weekend.

About Biofreeze

Biofreeze is the #1 professionally recommended and fastest growing pain reliever in the market. Building off a foundation of 25 years of professional use as the secret weapon of chiropractors, physical therapists, athletic trainers and other clinicians, Biofreeze is now making the jump into retail to make its fast-acting and long-lasting pain treatment available over the counter. Biofreeze is now available at retail stores nationally.

Performance Health, the holding company of Biofreeze, is the leader in consumer healthcare and the largest global manufacturer and distributor of products to the rehabilitation and sports medicine markets. The company’s products are sold to leading healthcare facilities and practitioners such as physical therapists, athletic trainers, and chiropractors, as well as direct to consumers. Its market-leading brands, which are sold in over 100 countries, include Biofreeze®, TheraBand®, TheraPearl®, Cramer®, Sammons Preston®, and Rolyan®. Performance Health is headquartered in the greater Chicago, Illinois area, with significant operations both in the US and internationally.

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About The San Francisco Marathon powered by RUN365

The original San Francisco endurance race delivers spectacular scenery steeped in community tradition. This Boston Marathon Qualifying event, Olympic Team Trials Qualifier and USATF sanctioned race starts under the twinkling morning lights of the Bay Bridge by the Ferry Building, runs along the Embarcadero, over the Golden Gate Bridge for full marathoners, along the coastal trail in the Presidio, through Golden Gate Park, the Haight Ashbury District and past AT&T Giants ballpark before finishing in front of Cupid’s Arrow on the waterfront of San Francisco Bay. The 41st annual event includes a race for runners of all levels: 5K, two half marathons, a full marathon and ultramarathon. Visit us at


The San Francisco Marathon

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Vanessa Maykel

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