STUDIES
Want to stay up to date on the latest press releases and news about studies in the running, cycling and triathlon industries? Scroll below to view all endurance sport studies.
June 4, 2025
Culture Shift: Americans Are Ditching Fitness Influencers and Trusting Themselves
Americans have grown increasingly skeptical of the $100 billion fitness industry, according to a new study from Mythology and Vytal World, with 47 percent of active adults trusting their body’s signals over those of experts, influencers and tracking technology when making fitness decisions. Rejecting traditional fitness culture in favor of...
June 4, 2025
Your Apple Watch Might Not Be as Accurate as You Think, New Study Finds
The meta-analysis findings show that the Apple Watch accurately measures your heart rate and step count. However, you shouldn't rely on the energy expenditure metric. CNET
June 2, 2025
Exercise Cuts Colon Cancer Recurrence and Boosts Survival, Study Finds
A structured exercise program helped colon cancer survivors live longer and lowered their odds for a relapse, a major international study shows. U.S. News
May 25, 2025
New Research Says Endurance Athletes May Need as Much Protein as Weight Lifters
You’d have a hard time finding any serious endurance athlete in 2025 who thinks protein doesn’t matter. But figuring out how much protein runners, cyclists, and other endurance junkies actually need—and when they need it—remains a work in progress. Outside
May 23, 2025
WFSGI launches physical activity impact report
The global sporting goods industry has launched the first-ever Sporting Goods Physical Activity Impact Report at an exclusive World Health Assembly side-event hosted by WFSGI in Geneva. The report draws attention to the escalating global physical inactivity crisis and the urgent need for increased cross-sector collaboration. Initiatives undertaken by members of the World...
May 23, 2025
Timing and consistency of activity linked to better fitness in older adults
Some people spring into action at dawn, while others prefer a slower start to their day. Whether you rise with a grin or a groan, scientists say your internal clock—known as the circadian rhythm—might influence that behavior and much more. Medical Xpress
May 21, 2025
Vitamin D supplements show signs of protection against biological aging
Results from the VITAL randomized controlled trial reveal that vitamin D supplementation helps maintain telomeres, protective caps at the ends of chromosomes that shorten during aging and are linked to the development of certain diseases. The new report supports a promising role in slowing a pathway for biological aging. SD
May 21, 2025
Ironman weighs slot allocation reform after gender equity report from Women in Tri UK
Ironman is considering evidence provided by Women in Tri UK regarding the corporation’s proportional representation world championship slot allocation system. The report produced by the UK charity dedicated to supporting gender equality in sport, was recently shared with Ironman. It outlined how Ironman’s current slot allocation system is unfair to...
May 19, 2025
How Healthy Is Your State? A Comprehensive Look at Health Across the U.S.
Public health influences not only individual lives, but also the strength of our communities, workforce productivity, and national resilience. As public health challenges continue to rise, promoting both physical and mental well-being has never been more urgent. DRIP HYDRATION
May 12, 2025
$5.2 billion: Economic impact of the world’s marathons on the communities where they run
The world's strongest marathon brand is the London Marathon with a Brand Strength Index (BSI) score of 90.1 out of 100. Brandirectory