STUDIES
Want to stay up to date on the latest press releases and news about studies in the running, cycling and triathlon industries? Scroll below to view all endurance sport studies.
June 12, 2025
Top Creatine Gummies on Amazon Contain Little to No Creatine, Report Finds
Many of the most popular creatine gummies on Amazon contain shockingly low levels of the compound per serving, according to lab tests In fact, some of the bestselling creatine supplements on Amazon don’t contain any creatine at all and are “massive failures,” according to a new report. That bold claim...
June 11, 2025
Scientists found the brain glitch that makes you think you’re still hungry
A team of scientists has identified specialized neurons in the brain that store "meal memories" detailed recollections of when and what we eat. These engrams, found in the ventral hippocampus, help regulate eating behavior by communicating with hunger-related areas of the brain. Science Daily
June 5, 2025
By the numbers: latest monthly endurance social analytics
Based on analysis of around 2,000 social media profiles, the monthly Endurance Social Analytics (ESA) available to subscribers on members.endurance.biz, features 600+ endurance sport brands spanning the events, gear & training sectors. ENDURANCE.BIZ
June 4, 2025
Culture Shift: Americans Are Ditching Fitness Influencers and Trusting Themselves
Americans have grown increasingly skeptical of the $100 billion fitness industry, according to a new study from Mythology and Vytal World, with 47 percent of active adults trusting their body’s signals over those of experts, influencers and tracking technology when making fitness decisions. Rejecting traditional fitness culture in favor of...
June 4, 2025
Your Apple Watch Might Not Be as Accurate as You Think, New Study Finds
The meta-analysis findings show that the Apple Watch accurately measures your heart rate and step count. However, you shouldn't rely on the energy expenditure metric. CNET
June 2, 2025
Exercise Cuts Colon Cancer Recurrence and Boosts Survival, Study Finds
A structured exercise program helped colon cancer survivors live longer and lowered their odds for a relapse, a major international study shows. U.S. News
May 25, 2025
New Research Says Endurance Athletes May Need as Much Protein as Weight Lifters
You’d have a hard time finding any serious endurance athlete in 2025 who thinks protein doesn’t matter. But figuring out how much protein runners, cyclists, and other endurance junkies actually need—and when they need it—remains a work in progress. Outside
May 23, 2025
WFSGI launches physical activity impact report
The global sporting goods industry has launched the first-ever Sporting Goods Physical Activity Impact Report at an exclusive World Health Assembly side-event hosted by WFSGI in Geneva. The report draws attention to the escalating global physical inactivity crisis and the urgent need for increased cross-sector collaboration. Initiatives undertaken by members of the World...
May 23, 2025
Timing and consistency of activity linked to better fitness in older adults
Some people spring into action at dawn, while others prefer a slower start to their day. Whether you rise with a grin or a groan, scientists say your internal clock—known as the circadian rhythm—might influence that behavior and much more. Medical Xpress
May 21, 2025
Vitamin D supplements show signs of protection against biological aging
Results from the VITAL randomized controlled trial reveal that vitamin D supplementation helps maintain telomeres, protective caps at the ends of chromosomes that shorten during aging and are linked to the development of certain diseases. The new report supports a promising role in slowing a pathway for biological aging. SD