SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
July 7, 2023
Tailwind Nutrition will fuel runners of the Hardrock 100 Mile Endurance Run as the official nutrition sponsor
Durango, Colo. (July 7) /ENDURANCE SPORTSWIRE/ – Hot off the heels of Courtney Dauwalter’s record-breaking performance at Western States using her signature Endurance Fuel flavor, Dauwaltermelon, Tailwind Nutrition is gearing up for the Hardrock 100 Mile Endurance Run, where its Endurance Fuel will be served at aid stations and Recovery Mix made...
July 6, 2023
Borah returns as official jersey sponsor for Intelligentsia Cup 2023!
July 6, 2023 Chicago, IL /ENDURANCE SPORTSWIRE/ - The Intelligentsia Cup is pleased to announce Borah Teamwear as a returning sponsor - and official jersey supplier - for the 2023 Intelligentsia Cup race series. “We love working with the Borah team! They do a fantastic job of taking our vision...
July 6, 2023
National Cycling League Announces New CEO
/ENDURANCE SPORTSWIRE/ - The National Cycling League (NCL) has brought on experienced sports veteran Andrea Pagnanelli as Chief Executive Officer. “Andrea has been tremendous in building our vision for 2023 and has learned the business inside and out. Andrea's extensive experience working at the intersection of business and sports makes...
July 5, 2023
PTO Unveils Leading Cycling Brand Ekoï As A New PTO Tour Partner
London, UK /ENDURANCE SPORTSWIRE/ - The Professional Triathletes Organisation (PTO) has signed up Ekoï as its first Official Helmet and Sunglasses Partner of the PTO Tour on a new three year deal. The leading cycling brand will begin its partnership at the PTO US Open in Milwaukee on 4-5 August 2023,...
July 4, 2023
Pho3nix Foundation Reaches Milestone
/ENDURANCE SPORTSWIRE/ - At the halfway point in 2023, Pho3nix Kids continues to break new ground and reach more children, supporting the Pho3nix Foundation’s goals to bring sport to kids all over the world – more than half a million participants in four years across eight countries. In Poland, Pho3nix...
July 3, 2023
EKOÏ and Pininfarina Unveil The Aerodinamica Helmet
/ENDURANCE SPORTSWIRE/ - Cycling equipment brand Ekoï is proud to present its new Aerodinamica helmet on the day of the big start of the Tour de France. More than just a name, the Aerodinamica reflects the very essence of its design, with a reference to the history of the designers...
July 3, 2023
National Cycling League Announces Updates and Final Schedule for The Inaugural NCL Cup Series
/ENDURANCE SPORTSWIRE/ - The fourth NCL Cup race—originally scheduled for September 17 in Washington D.C.—has been removed from the original four-race series. The National Cycling League (NCL), the first-of-its-kind professional cycling league, has announced that the remaining two races in the NCL Cup Series will include NCL Cup Denver (August...
June 30, 2023
Champion U.S. Vibram Athlete Summits Denali
“Her Denali Speed Project” focused on empowering women in mountain sports /ENDURANCE SPORTSWIRE/ – Meredith Edwards, a US mountain endurance athlete and member of Team Vibram spent just over a month on Denali pushing for the women’s FKT and summited this month. Bad weather on many days hampered her FKT but...
June 30, 2023
Uber Eats to treat Boulderthon® runners to top-notch experience at new Downtown Start Village
BOULDER, Colo./ENDURANCE SPORTSWIRE/ – Boulderthon®, the fastest-growing running series in Colorado, has announced a brand new partnership with Uber Eats for the 2023 event. The on-demand delivery app and website that helps bring millions of people around the world the things they want at the tap of a button will be...
June 30, 2023
Stoked Oats athlete Gene Dykes an inspiration for all at the 50th running of the Western States Endurance Run
Auburn, CA, June 30, 2023 /ENDURANCE SPORTSWIRE/ - Stoked Oats (SO) athlete and septuagenarian Gene Dykes, inspired all in attendance at the 2023 Western States event, proving that it’s never too late to find passion in running. Although Gene did not finish the race and complete the goal of becoming...
