Life Time Sea Otter Classic Expo off to Record-Breaking Start

November 9, 2023

MONTEREY, Calif. (November 9, 2023) /ENDURANCE SPORTSWIRE/ – Life Time (NYSE: LTH), the nation’s premier healthy lifestyle brand, announced that more than 1,000 brands will be represented at the 34th Annual Life Time Sea Otter Classic presented by Continental. With reservations coming in at record pace, exhibitor space for the April 18-21, 2024, event is selling out quickly, so brands interested in participating should act quickly.

In addition to exhibitors, the Sea Otter Classic is on track to exceed other records, including reserved camping spaces and Festival pass sales. The annual “celebration of cycling” in Monterey is expected to draw more than 75,000 festival goers and 9,000 race and ride participants.

“No other event in the world provides such unprecedented access to thousands of consumers, endemic and non-endemic media, and industry professionals over the course of four incredible days,” said Sarah Timleck, Expo Sales Director. “Brands have the truly unique ability to inform and inspire these powerful industry groups simultaneously, while maximizing their return on investment. There’s never been a better time to build your brand at Sea Otter.”

“Sea Otter is more than a festival and expo – it’s an annual, must-attend experience,” added Frank Yohannan, Founder and Director. “Cyclists, campers, families and more come together to enjoy this four-day festival to demo the latest gear and technology, test ride bikes, teach their children to ride, qualify for the iconic Leadville Trail 100 MTB, take in the majestic California views, and so much more. Sea Otter is where the world comes to celebrate cycling.”

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About the Life Time Sea Otter Classic

Known as the “World’s Premier Cycling Festival,” the Life Time Sea Otter Classic is a four-day celebration of cycling featuring 75,000 attendees, 9,000 athletes, 7,000 campers, 1,000 exhibiting brands and 300 international media representatives. The 34th Annual Sea Otter Classic takes place April 18-21, 2024, at the Laguna Seca Recreation Area, Monterey, California. For more information visit www.seaotterclassic.com.

About Life Time

Life Time (NYSE: LTH) empowers people to live healthy, happy lives through its portfolio of more than 170 athletic country clubs across the United States and Canada. The Company’s healthy way of life communities and ecosystem address all aspects of healthy living, healthy aging and healthy entertainment for people 90 days to 90+ years old. Supported by a team of more than 37,000 dedicated professionals, Life Time is committed to providing the best programs and experiences through its clubs, iconic athletic events and comprehensive digital platform.