SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
October 15, 2025
M&M’s Kicks Off a Sweet New Era With Major Three-Year Partnership
M&M’S® has announced a new collaboration that will be in place for the next three years. On October 14, Mars revealed via a press release that the brand will be the “official supplier” for both the Tour de France as well as the Tour de France Femmes with Zwift. The Chief Executive...
October 14, 2025
rabbit Unveils the 2025 Every Woman’s Race Kit
Santa Barbara, CA (October 14, 2025) /ENDURANCE SPORTSWIRE/ – rabbit, the women-founded performance running brand, is proud to announce the launch of the 2025 Every Woman’s Kit, the official race kit of Team Milk’s Every Woman’s Marathon. Returning this November 16th in Scottsdale, Arizona, Every Woman’s Marathon is the only...
October 13, 2025
Cigna Healthcare Joins TMC Health as Title Sponsor of A-Mountain Half-Marathon Events
October 13, 2025 /ENDURANCE SPORTSWIRE/ - Run Tucson is excited to announce Cigna Healthcare as the new title sponsor for the 4-mile race that is part of the highly anticipated October 19th TMC A-Mountain Half-Marathon event weekend, one of Tucson's most popular races. TMC Health continues to serve as the...
October 8, 2025
Athlos NYC track meet hits grand slam with new payment sponsor
Heading into its second year, the women-only track meet Athlos has secured a major sponsor to ensure athletes get paid—fast. On Thursday, co-founder Alexis Ohanian announced that Cash App will be the official payments sponsor, promising what he calls “a faster future.” Last year’s payouts took three business days, which Ohanian says wasn’t good...
October 7, 2025
End of an Era: Rapha & EF Pro Cycling Call it Quits After Seven Years of Style & Disruption
The most recognizable kit in the peloton is about to ride into the sunset. Rapha and EF Pro Cycling have announced that 2025 will mark the final year of their seven-year partnership, one that didn’t just outfit a team, but reshaped what pro cycling could look like. From the iconic...
October 7, 2025
Fuel Goods Partners with Professional Endurance Athlete Emily Hawgood
Asheville, NA (October 7, 2025) /ENDURANCE SPORTSWIRE/ - FuelGoods.com, the online marketplace that makes fueling easy, today announced a sponsorship agreement with Emily Hawgood, one of the world’s premier endurance athletes. The collaboration underscores Fuel Goods’ mission to bring science-backed, personalized fueling to athletes everywhere, while supporting women who inspire...
October 6, 2025
1000 Mile Ruck Across Texas
Texas /ENDURANCE SPORTSWIRE/ - In a remarkable demonstration of human endurance and spirit, Terrence Ogden, the founder of Official Project Grit, commenced an unprecedented journey: a 1,000-mile solo ruck across the vast landscapes of Texas. Averaging 25 miles a day for 40 consecutive days, Ogden is moving fully self-supported, cowboy camping...
October 6, 2025
Recover Brands to Showcase Sustainable Innovation at the 2026 Running USA Industry Conference in St. Louis
Asheville, NC (Oct. 6, 2025) /ENDURANCE SPORTSWIRE/ - Recover Brands, the pioneering sustainable apparel company, will sponsor the Expo Lounge and participate in the Innovation Showcase at the 2026 Running USA Industry Conference presented by haku, taking place February 1–3 in St. Louis, Missouri. Celebrating 15 years in business in...
October 3, 2025
2XU Long Beach Marathon Returns this weekend with 25,000 Runners
LONG BEACH, CA (October 3, 2025) /ENDURANCE SPORTSWIRE/ - Motiv Sports today announced a renewed partnership with Cedars-Sinai as an Official Sponsor of the 2025 2XU Long Beach Marathon and Half Marathon, which will welcome a sold-out field of more than 25,000 participants this weekend. The partnership includes branded visibility...
October 2, 2025
Inspiring List of Nominees Revealed For 261 Fearless Inc.’s Inaugural K.V.Switzer Awards
261 Fearless Inc, the global nonprofit running organization which empowers women through running and education programs, announces the nominees in each of three categories for the inaugural K.V Switzer Awards which will be presented November 1, 2025 in New York City. October 2, 2025 /ENDURANCE SPORTSWIRE/ - "The candidates for...
