SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.

January 10, 2025
ANALOG RACING TEAM: Changing The Narrative in Women’s Sport
January 10, 2025 /ENDURANCE SPORTSWIRE/ - ANALOG RACING TEAM is a new professional women’s cycling team combining creativity and slow living to produce fast racing. Based in the Pacific Northwest and racing a North American continental calendar in 2025, Analog is here to solidify a new era of equity in...

January 10, 2025
Dow Named Official Sustainability Partner of the Louisiana Marathon
BATON ROUGE, LA. (January 10, 2025) /ENDURANCE SPORTSWIRE/ – The Louisiana Marathon is proud to announce Dow as its Official Sustainability Partner for the upcoming race weekend, uniting with Abita Beer and Coca-Cola Bottling Co. United to amplify recycling efforts and promote environmental responsibility. This collaborative partnership will ensure comprehensive...

January 10, 2025
Belgian Waffle Ride Series Announces Three-Year Partnership with Neversecond
Del Mar, CA – January 11, 2025 /ENDURANCE SPORTSWIRE/ - The Belgian Waffle Ride (BWR) Series, known for its legendary “unroad” challenges, is thrilled to announce a three-year partnership with Neversecond, a global leader in performance nutrition. This groundbreaking collaboration solidifies Neversecond as the Official Performance Nutrition Partner of the...

January 9, 2025
USA Track & Field Inks PrimeTime Timing as its Official Timing Partner
INDIANAPOLIS (January 9, 2025) /ENDURANCE SPORTSWIRE/ - USA Track & Field is excited to announce its new partnership with PrimeTime Timing as the Official Timing Company for USATF Indoor and Outdoor Championships. As part of this new multi-year partnership, PrimeTime Timing will provide top-tier services at premier USATF competitions including...

January 9, 2025
The Elite Trail Team Partners with Science-Based Nutrition Provider Nduranz, Who Becomes the Team’s Official Fuelling Supplier
/ENDURANCE SPORTSWIRE/ - The Elite Trail Team, a trail and mountain running team competing in some of the world’s toughest races, has partnered with science-based nutrition brand Nduranz – a fuelling manufacturer focused on providing nutrition products to endurance athletes. Scientific research is one of the core values on which both...

January 9, 2025
F2C Nutrition Announces TransRockies Race Series Partnership
January 9, 2025 /ENDURANCE SPORTSWIRE/ - F2C Nutrition is set to supply the TransRockies Race Series with nutritional products made from clean, naturally sourced ingredients supported by innovative scientific research for the next three years. Internationally known and recognized for quality and innovation, F2C Nutrition was born from the vision...
January 8, 2025
Nike Teams up with Demi Vollering and FDJ-Suez for Its First Pro Cycling Team Partnership
The budding FDJ-Suez “super team” of Demi Vollering and now also Specialized confirmed Nike as its “official lifestyle apparel supplier” from 2025 onward. Velo

January 6, 2025
Verge Renews Partnership with Intermarché-Wanty for 2025
New York, NY — January 6, 2025 /ENDURANCE SPORTSWIRE/ — Verge, the innovative leader in custom cycling apparel, is proud to announce the continuation of its partnership with the Intermarché-Wanty UCI World Tour Cycling Team for a second consecutive year. The collaboration follows an exceptional 2024 season, during which the...

January 2, 2025
FinisherPix is the Official Photography Partner for the Inaugural San Antonio Marathon to Capture Historic New Chapter in Texas Running
BOULDER, Colo. - January 2, 2025 /ENDURANCE SPORTSWIRE/ - FinisherPix, the premier provider of endurance sports photography powered by Outside Interactive Inc., is proud to announce its partnership with the newly established San Antonio Marathon, set to make its debut on December 7, 2025. This collaboration unites FinisherPix's photography expertise with...

January 2, 2025
Juiced Up for Victory: Pickle Juice® Partners with Turbo Velo Cycling Team
MESQUITE, TX (January 2, 2025) /ENDURANCE SPORTSWIRE/ – Pickle Juice®, the only product scientifically proven to stop muscle cramps, is proud to announce an exclusive partnership with Turbo Velo, the world’s number one track cycling team, for the 2025 season. As part of this collaboration, Pickle Juice® will supply its...