SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
May 18, 2020
USA Triathlon Partners with Talkspace to Offer Online Mental Health Therapy for U.S. National Team Athletes
COLORADO SPRINGS, Colo.— USA Triathlon today announced a partnership with Talkspace, the nation’s leading online therapy provider, to provide counseling services to U.S. National Team and Toyota U.S. Paratriathlon National Team athletes. Talkspace is 100 percent online and mobile, making its services accessible at home during the COVID-19 pandemic and...
May 14, 2020
Under Armour delays athlete payments as Q1 revenue takes Covid-19 hit
US sportswear manufacturer Under Armour is renegotiating contracts with some of its athlete endorsers in an attempt to offset some of the financial impact of the coronavirus pandemic. Read more about how the sportswear brand is handling sponsorships on SportsPro.
May 13, 2020
Tracksmith wants to redefine running sponsorships
The company is upending the traditional athlete contract model, by hiring Mary Cain and Nick Willis as full-time employees. Read more on Outside.
May 13, 2020
100%® is #100PercentTogether with the Outdoor Industry
SAN DIEGO, California – May 13, 2020 – 100%®, the San Diego-based sports performance company, continues to give back to those in need during this pandemic, announcing today that it will donate 20 percent of online sales proceeds throughout the month of May to the Outdoor Foundation, the giving arm...
May 8, 2020
Top Triathlete Dr Hannah Wells Embraces Wearable Recovery with Myovolt
Since turning professional last year, Hannah Wells has taken the world of triathlon by storm, with four IRONMAN 70.3 wins to her name, as well as a stunning win in the ASB Auckland marathon. With the 2020 competitive season curtailed by the COVID-19 lockdown, and much of her training moving...
May 7, 2020
The RunnerBox and The RiderBox Launch US Ambassador Program
The RunnerBox and The RiderBox are proud to announce the opening of the application process for the 2020 Ambassador program. Applications will be accepted for one week, from Thursday, May 7th until Friday, May 15th. Ambassadors will work with the RB Team to help inspire and motivate outdoor enthusiasts through...
May 5, 2020
Ironman Virtual Racing success creates value for sponsors
When the IRONMAN Group launched its Virtual Racing series at the beginning of April, the company sought to foster competition and community for the hundreds of thousands of IRONMAN athletes around the globe. In the weeks after the launch, the platform has proven to be not only a place for participants to stay connected...
May 5, 2020
USA Triathlon Partners with Select Physical Therapy for Sports Medicine, Physical Therapy
COLORADO SPRINGS, Colo.— USA Triathlon today announced it has aligned with Select Physical Therapy as an official sports medicine and physical therapy partner for the organization. Select Physical Therapy will provide USA Triathlon members in the state of Colorado, and particularly the Colorado Springs area, with outpatient rehabilitation services to...
May 1, 2020
Challenge Family partners with Blerter
Blerter and CHALLENGE FAMILY are pleased to announce that they will be partnering to increase awareness and adoption of best practice operational standards for triathlons that are part of the legendary CHALLENGE FAMILY global series, with Blerter's leading event delivery platform for sports - strengthening franchise operational readiness and continuing CHALLENGE FAMILY's long tradition of delivering world class...
May 1, 2020
Team Evergreen to present the Co2uT in 2020
EVERGREEN, COLO. May 1, 2020 — Team Evergreen Cycling and Desert Gravel are teaming up to present the inaugural Co2uT gravel race, scheduled for October 10th, 2020. This unique “Desert Gravel” event starts and ends in Fruita, CO, and travels around and across the Colorado-Utah borderlands. Taking advantage of all...
