SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
June 19, 2025
Fitness Meets Happy Hour: ADP Corporate 5K Turns Hampton Roads Workforces into Run Crews
JUNE 19, 2025 – NORFOLK, VIRGINIA /ENDURANCE SPORTSWIRE/ - J&A Racing’s annual ADP Corporate 5K presented by Bon Secours returned with an electrifying atmosphere, solidifying its reputation as Hampton Roads’ largest office happy hour. 2,327 participants from local businesses and organizations gathered for an evening of fitness, camaraderie, and celebration under the downtown...
June 19, 2025
RBC and Supertri join forces to bring back RBC Race for the Kids at Supertri League Jersey
June 19, 2025 /ENDURANCE SPORTSWIRE/ - RBC is thrilled to announce the return of RBC Race for the Kids Jersey (RFTKJ) on Sunday 21st September 2025, in proud partnership with Supertri, the global leader in short-course triathlon, and this year’s official charity partner, the Jersey Child Care Trust (JCCT). Now...
June 18, 2025
Cycling Time Trials and Yellow Jersey Announce New Partnership
June 18, 2025 /ENDURANCE SPORTSWIRE/ - Cycling Time Trials (CTT), the national governing body for time trialling in England, Scotland, and Wales, is thrilled to announce a new partnership with Yellow Jersey, a leading UK bicycle insurance provider. This collaboration supports the launch of CTT’s web platform and brings valuable...
June 18, 2025
Run Catalina Island Expands Title Sponsorship with Hi-Tec
AVALON, Calif. (June 18, 2025) /ENDURANCE SPORTSWIRE/ – The Run Catalina Island race series has announced a renewal of its partnership with title sponsor Hi-Tec. Hi-Tec will continue serving as the series title sponsor through the year 2028, ensuring the continued support and enhancement of Run Catalina Islands participants’ race...
June 17, 2025
BPN Returns as Official On-Course Hydration & Nutrition Partner of the 2026 Ascension Seton Austin Marathon
Austin, Texas (June 17, 2025) /ENDURANCE SPORTSWIRE/ – The Ascension Seton Austin Marathon, Half Marathon, and 5K proudly announces the continuation of its partnership with Bare Performance Nutrition (BPN) as the official on-course hydration and nutrition provider for the 2026 race weekend. Following a successful collaboration in 2025, BPN will...
June 14, 2025
Why Cycling Sponsorship is So Hard
Peter Abraham, cycling and running entusiast and CMO of the Los Angeles Marathon, writes about the realities in sponsoring cycling events. His key takeaways: Cycling is an expensive sport. Gravel racing has not fully taken off yet. There’s currently no organized cycling development system in particular for women. There are...
June 12, 2025
GU Energy Labs Announces Faith Akioyamen and Miki Sawada to Run WSER
Berkeley, CA (June 12, 2025) /ENDURANCE SPORTSWIRE/ - GU Energy Labs is pleased to announce the selection of ultra-runners Faith Akioyamen and Miki Sawada for the brand’s two sponsor entries for the 2025 Western States Endurance Run (WSER), the iconic 100-mile footrace from Palisades Tahoe to Auburn, California in late...
June 11, 2025
Gran Fondo Asheville and Applewood Manor Foundation Collaborating to Raise Funds for Asheville’s River Arts District Artists Foundation (RADA)
Gettysburg, PA (June 11, 2025) /ENDURANCE SPORTSWIRE/ - For the 13th year, Gran Fondo National Series will host the Gran Fondo Asheville, presented by Applewood Manor Foundation, cycling event in Asheville, North Carolina on Sunday, July 20, 2025. Pre-race festivities, including Donor Appreciation Events hosted by Applewood Manor Foundation and...
June 6, 2025
Rising American Triathlon Star Reese Vannerson Joins Forces with ROKA Multisport
Park City, UT (June 6, 2025) /ENDURANCE SPORTSWIRE/ — ROKA, the performance design company renowned for its cutting-edge gear for triathlon and endurance athletes, proudly announces its partnership with rising American triathlon star Reese Vannerson. At just 20 years old, Vannerson clinched his first World Triathlon Cup victory on May 10,...
June 6, 2025
Ultra X I Feel Slovenia Returns
June 6, 2025 /ENDURANCE SPORTSWIRE/ - Global ultra-marathon event series Ultra X is proud to announce the return of Ultra X I Feel Slovenia in partnership with the Slovenian Tourist Board for 2025. About this Race Ultra X I Feel Slovenia will take place on the 14th and 15th of...
