SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
May 28, 2020
U.S.’s Top One-Day Race Maryland Cycling Classic Postponed to 2021
BALTIMORE, Maryland – Today race organizers of the newly-created Maryland Cycling Classic along with State, City and Baltimore County partners announced the event’s postponement until 2021 due to COVID-19 related health and safety concerns. Organizers also announced UnitedHealthcare (UHC) has signed on as the presenting sponsor of America’s top one-day...
May 27, 2020
INFINIT Nutrition Extends Team Membership into 2021
Cincinnati, OH May 27, 2020 — INFINIT Nutrition, the original custom nutrition company, is excited to announce a year long membership extension for Team INFINIT Performance. The nationwide endurance team was formed by athletes with a passion for competition, and a desire to be fueled by clean, simple nutrition. Due...
May 26, 2020
BibRave Brings the Party for Knockaround and Allstate Hot Chocolate Virtual Race Series
Portland, OR - BibRave, the running industry leader in grassroots digital marketing, recently created, managed, and executed a virtual pulse moment for Knockaround around their sponsorship of the Allstate Hot Chocolate 15K/5K. With virtual racing soaring in popularity, Knockaround leaned on BibRave for their digital expertise and creativity to differentiate...
May 22, 2020
Inaugural Collins Cup Triathlon to take place exactly one year from today on May 22nd 2021
LONDON, ENGLAND--BOULDER, USA: The Professional Triathletes Organisation today announced that the new date for the inaugural Collins Cup will be exactly one year from today – on the 22nd May 2021. The race, which was originally scheduled for 29-30th May 2020 but could not go ahead due to the Covid-19 pandemic,...
May 22, 2020
ROUVY announces 2020 Brand Ambassador program for cyclists and triathletes
After the successful experience in 2019 the company is looking to extend the number or the pro and amateur representatives in the athletic community. “The company is looking for passionate athletes who have a love for cycling and use Rouvy as their favorite partner for indoor training.”, says Petr Samek,...
May 21, 2020
deboer wetsuits is proud to support Robert Wilkowiecki and his project IronWolf PL8H
Stamford, CT, Release: May 21, 2020 deboer wetsuit is proud to support Robert Wilkowiecki and his project IronWolf PL8H. Wilkowiecki will aim to complete an indoor Iron-distance triathlon in less than 8-hours, while raising funds for Fundację FizjoTRIterapia– a Polish organization dedicated to helping disabled children participate in sport. Wilkowiecki is the current...
May 20, 2020
Sponsorship news: USA Swimming signs with BIC
USA Swimming, the national governing body for the sport of swimming in the US, and BIC, a world leader in stationery, lighters and shavers, have announced a new partnership – naming BIC the official razor of USA Swimming through 2021. Read more on Endurance Business.
May 19, 2020
UltrAspire Welcomes Camille Herron to the 2020 Elite Athlete Team
Camille Herron is an Ultramarathon runner originally from Oklahoma. She is the first athlete to win all three of the IAU’s 50k, 100k, and 24-Hour World Championships. She won the 2017 Comrades Marathon and has set multiple best times on multiple distances throughout her career. Camille is a three-time Olympic...
May 19, 2020
Paradise Sports Management teams up with Rouvy for virtual cycling experience
COZUMEL, MEXICO / May 19, 2020 - Paradise Sports Management the race event organizer behind GFNY Mexico races including GFNY Cozumel and GFNY Monterrey have teamed up with Rouvy to make a unique cycling experience for all cycling enthusiasts and participants of GFNY Mexico races. The Rouvy and GFNY Mexico...
May 18, 2020
NordicTrack Treadmill Makes History With Ultra-Marathoner Zach Bitter’s New 100-Mile World Record
(LOGAN, Utah) — NordicTrack powered by iFit, the leader in at-home connected fitness equipment, contributed to running history with elite runner Zach Bitter, who set a new world record for 100 miles on a treadmill, with a time of 12:09:15. Bitter’s average pace was roughly 7:12 per mile, and he ran...