The Pickle Juice Company Partners with Peace Cycling Performance and Paracycling Champion Steven Peace
January 8, 2021
Pickle Beverage Brand Supports 2021 Paralympics Training
MESQUITE, TX (January 8, 2021) — Pickle Juice – the original creators of the pickle beverage formulated to relieve muscle cramps and replenish electrolytes – has partnered with Peace Cycling Performance, Paracycling Champion Steven Peace’s coaching organization. Through the mutual partnership, Pickle Juice will support the coaching and racing teams with their scientifically-formulated pickle products as athletes embark on 2021 Paralympics training.
“Steve Peace has always exhibited strength and passion in every aspect of his life, and we are honored to partner with him and his team,” said Filip Keuppens, VP of Global Sales and Marketing, Pickle Juice. “Pickle Juice functions as an enhancement for athletes who want to be their best – be it running, cycling or otherwise – and we hope to provide these athletes with a boost as they train hard to meet their performance goals.”
Founded in 2015, former U.S. Navy Officer Steven Peace created Peace Cycling Performance after experiencing a massive stroke that left him unable to speak or walk independently. Overcoming both physical and mental challenges, Peace successfully launched a career in triathlons and cycling, and continues to connect adaptive triathlete and cycling riders through his coaching and mentoring business.
“Before my stroke, I never thought of competing at this level. Now, I face every challenge with a ‘can do’ attitude, and I teach and exemplify this with my riders,” said Peace. “Pickle Juice has been an incredible partner and supporter of our core mission, and for that we are so thankful.”
Peace has raced in 12 triathlons, culminating in the Oceanside 70.3 Half-Ironman, twice. He has also taken part it Wounded Warrior Project’s Soldier Rides (15), Ride 2 Recovery Challenges (3), Challenged Athletes Foundation Million Dollar Challenge (8), and the Soldier Race Across American. When not coaching, the remainder of his time has been in Para-Cycling. This includes US Nationals (8), World Cups (31) and World Championships around the world (8). This culminated in the London Paralympic Games. After the most recent Rio Paralympic Games, another milestone was presented with the Ikkos Medallion, given to him by a medalist who owes part of their training to the recipient. Peace is currently training with his team for the 2021 Paralympics.
Pickle Juice is scientifically formulated to stop cramping immediately and aid in recovery with a blend of vitamins and minerals, making it an ideal choice for athletes. Always non-GMO, free of sugar, caffeine, gluten, and carbonates, Pickle Juice provides support for peak performance. To learn more about Pickle Juice, visit https://picklepower.com/ or follow them on Instagram Twitter, and Facebook.
About Pickle Juice
Pickle Juice is the only product on the market scientifically proven to stop muscle cramps, prevent dehydration, and aid in recovery. Pickle Juice uses a proprietary grain and blends of vinegar that blocks that nerve signal being sent from brain to muscle and a blend of vitamins and minerals for immediate muscle recovery. Whether you are missing something from your diet, exhausted from exercise, or dealing with poor circulation, Pickle Juice can provide a source of relief. For more information, visit https://picklepower.com/.