Pro Triathlete Braden Currie Joins Forces With Felt Bicycles For Three Seasons
January 7, 2021
Rancho Santa Margarita, California (January 7, 2021) — Felt Bicycles is excited to announce that professional triathlete Braden Currie will partner with the Southern California brand for the next three racing seasons. Currie, who hails from New Zealand, has become a regular presence near the front of many a race in global triathlon. He’s won multiple titles at the Ironman Asia-Pacific Championships and has scored a 7th place finish at the most recent Ironman World Championship event in 2019.
“Beyond his recent successes in racing and his stellar potential for many more wins in the future, Braden embodies all of the qualities that we ourselves strive for,” says Jake Duehring, Felt’s director of sports marketing. “Braden comes from humble beginnings and has a commitment to hard work and self-betterment. He’s an inspirational figure who’s competed in multiple disciplines, is always seeking a new challenge, and is keen on demonstrating to others the value of tenacity.”
“It’s been really humbling working with Felt Bicycles,” says Currie. “I have their one-hundred-percent commitment to my performance, and they want to see the best from me whether that’s development and progression or seeing me put on my best performance at Kona. They are incredibly proactive in doing as much as they can for me, and that’s a really exciting path to be on with a company in the peak period of your career. I’ve been getting really comfortable on the new bike and I’ve found it to be incredibly intuitive. It tolerates wind really well, and it gives me a lot more ability to stay aero.”
Braden Currie will kick off his new partnership with Felt Bicycles aboard the Felt IA, a bike that has won the Ironman World Championships on six occasions and also holds the bike course record in the pro women’s division at triathlon’s most prestigious event.
About Felt Bicycles
Since its founding in 1991 in Southern California, Felt Bicycles has strived to be the most innovative cycling company on the planet. Felt aims to help every cyclist and triathlete ascend to a world championship victory, surpass a personal record, or achieve a perfect ride on the parcours of their liking. The brand is devoted to creating the most high-performance cycling experience imaginable because it’s comprised of the world’s most passionate cyclists who love nothing more than what bikes can bring to the human experience.