SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
April 30, 2025
Registration is Now Open for the 2025 BMW Dallas Marathon!
(DALLAS) May 1, 2025 /ENDURANCE SPORTSWIRE/ - Get ready to lace up your running shoes—registration for the 2025 BMW Dallas Marathon weekend of events is officially open. With more than 28,000 participants last year and both the half and full marathon selling out two years in a row, this year’s...
April 30, 2025
AE Texas to Power Houston Running Company Events, Launches Community-Focused Partnership
Houston, TX (April 30, 2025) /ENDURANCE SPORTSWIRE/ — AE Texas, a retail energy provider, has partnered with Houston Running Company (HRC), one of Texas’s leading race organizers. This collaboration will officially power all HRC events while launching community-focused initiatives. The partnership represents more than just an energy connection—it’s a shared commitment...
April 29, 2025
Kia America Returns as Official Automotive Partner of the 2025 Hoag OC Marathon Running Festival
ORANGE COUNTY, Calif. (April 29, 2025) /ENDURANCE SPORTSWIRE/ – The Hoag OC Marathon Running Festival announced today that Kia America will return as the Official Automotive Partner for the 2025 race weekend, set for May 2–4, 2025. This marks the fourth consecutive year of the partnership, highlighted by the 2026...
April 29, 2025
The Flagstaff All Star Coaching Clinic Announces Final Surge As Presenting Sponsor
FLAGSTAFF, Ariz. (April 29, 2025) /ENDURANCE SPORTSWIRE/ – The Flagstaff All Star Coaching Clinic, scheduled for July 10 through 13 in Flagstaff, Ariz. and featuring world-renowned professional coaches Greg McMillan, Ben Rosario and Mike Smith has announced that Final Surge will serve as the clinic’s presenting sponsor. McMillan, Smith and...
April 29, 2025
DEKA Taps Versa as Official Energy Partner Through 2026
BOSTON, MASS. (April 29, 2025) /ENDURANCE SPORTSWIRE/ — DEKA, the global leader in hybrid fitness competition, proudly announces a multi-year partnership with Versa Energy as the Official Energy Drink Partner of DEKA through 2026. This new collaboration brings Versa Energy, crafted by science-driven supplement company PEScience, to the forefront of...
April 29, 2025
Houston Running Company Taps Laurel to Power Next-Gen Race Experience Across Texas
Houston, TX – [April 29] /ENDURANCE SPORTSWIRE/ - The Houston Running Company is thrilled to announce a groundbreaking partnership with Laurel, a national leader in endurance event technology, to redefine the race day experience for both runners and spectators. More than 25,000 participants will benefit from an unprecedented level of...
April 29, 2025
Why IRONMAN World Champion Will Transform How You Insure Your Bike
Miami, Florida (April 29, 2025) /ENDURANCE SPORTSWIRE/ – BikeInsure, the Official Bike Insurance of USA Triathlon, is thrilled to announce that Leanda Cave, a four-time World Champion Triathlete, has joined the company as a brand ambassador. With her extensive experience and expertise in the sport, Leanda will play a vital...
April 28, 2025
The 38th Big Sur International Marathon Returned to its Traditional Point-to-Point Course
CARMEL, CA (April 28, 2025) /ENDURANCE SPORTSWIRE/ – The Big Sur International Marathon returned for its 38th annual presentation on April 27, 2025, welcoming over 9,000 runners from 41 countries and all 50 states + Washington D.C. Participants took on one of six races — 5K, 12K, 11-Miler, 21-Miler, Marathon...
April 28, 2025
Intermountain Health Returns as Official Healthcare Sponsor of the REVEL Big Cottonwood Marathon and Half
Salt Lake City, Utah (Apr. 28, 2025) /ENDURANCE SPORTSWIRE/ — The REVEL Race Series is proud to announce that Intermountain Health is returning as the Official Healthcare Sponsor and Medical Provider of the 2025 REVEL Big Cottonwood Marathon and Half, providing care to participants and staff. The REVEL Big Cottonwood...
April 28, 2025
Events DC Joins as Sponsor of the Region’s Premier Pro/Am Cycling Event: Amazon Armed Forces Cycling Classic
ARLINGTON, VA (April 28, 2025) /ENDURANCE SPORTSWIRE/ — Events DC, the official convention and sports authority of Washington, DC, today announced its proud support of the region's premier Pro/Am event, the Amazon Armed Forces Cycling Classic, taking place May 31 – June 1, 2025. This celebrated event will showcase top-tier professional...
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