SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
June 25, 2025
Cooper River Bridge Run Announces Partnership with MarathonFoto
Charleston, SC (June 25, 2025) /ENDURANCE SPORTSWIRE/ – The Cooper River Bridge Run is proud to announce a new partnership with MarathonFoto, the world’s largest and most experienced event photography company. Starting with the 2026 Bridge Run, MarathonFoto will be the Official Photography Partner of the Cooper River Bridge Run,...

June 24, 2025
Wiley X Supports the Ward Burton Wildlife Foundation’s Annual American Hero Event for the Second Year in a Row
Frisco, TX (June 24, 2025) /ENDURANCE SPORTSWIRE/ - Wiley X, a leading provider of protective eyewear, once again proudly supported The Ward Burton Wildlife Foundation’s Annual American Hero Event. As a Silver Level sponsor, Wiley X donated 100 pairs of premium eyewear to help honor and empower veterans through the...
June 20, 2025
Swim with a Purpose: CLASH Endurance Announces New Charity Swim Events with Swim Across America
Prepared by: CLASH Endurance & Swim Across America DAYTONA, Fla. ( June 19, 2025) /ENDURANCE SPORTSWIRE/ – CLASH Endurance® and Swim Across America are thrilled to announce two new charity swims in Lake Lloyd, located in the infield of the iconic Daytona International Speedway® on Sunday, Dec. 7, 2025. Participants...

June 19, 2025
Fitness Meets Happy Hour: ADP Corporate 5K Turns Hampton Roads Workforces into Run Crews
JUNE 19, 2025 – NORFOLK, VIRGINIA /ENDURANCE SPORTSWIRE/ - J&A Racing’s annual ADP Corporate 5K presented by Bon Secours returned with an electrifying atmosphere, solidifying its reputation as Hampton Roads’ largest office happy hour. 2,327 participants from local businesses and organizations gathered for an evening of fitness, camaraderie, and celebration under the downtown...

June 19, 2025
RBC and Supertri join forces to bring back RBC Race for the Kids at Supertri League Jersey
June 19, 2025 /ENDURANCE SPORTSWIRE/ - RBC is thrilled to announce the return of RBC Race for the Kids Jersey (RFTKJ) on Sunday 21st September 2025, in proud partnership with Supertri, the global leader in short-course triathlon, and this year’s official charity partner, the Jersey Child Care Trust (JCCT). Now...

June 18, 2025
Cycling Time Trials and Yellow Jersey Announce New Partnership
June 18, 2025 /ENDURANCE SPORTSWIRE/ - Cycling Time Trials (CTT), the national governing body for time trialling in England, Scotland, and Wales, is thrilled to announce a new partnership with Yellow Jersey, a leading UK bicycle insurance provider. This collaboration supports the launch of CTT’s web platform and brings valuable...

June 18, 2025
Run Catalina Island Expands Title Sponsorship with Hi-Tec
AVALON, Calif. (June 18, 2025) /ENDURANCE SPORTSWIRE/ – The Run Catalina Island race series has announced a renewal of its partnership with title sponsor Hi-Tec. Hi-Tec will continue serving as the series title sponsor through the year 2028, ensuring the continued support and enhancement of Run Catalina Islands participants’ race...

June 17, 2025
BPN Returns as Official On-Course Hydration & Nutrition Partner of the 2026 Ascension Seton Austin Marathon
Austin, Texas (June 17, 2025) /ENDURANCE SPORTSWIRE/ – The Ascension Seton Austin Marathon, Half Marathon, and 5K proudly announces the continuation of its partnership with Bare Performance Nutrition (BPN) as the official on-course hydration and nutrition provider for the 2026 race weekend. Following a successful collaboration in 2025, BPN will...
June 14, 2025
Why Cycling Sponsorship is So Hard
Peter Abraham, cycling and running entusiast and CMO of the Los Angeles Marathon, writes about the realities in sponsoring cycling events. His key takeaways: Cycling is an expensive sport. Gravel racing has not fully taken off yet. There’s currently no organized cycling development system in particular for women. There are...

June 12, 2025
GU Energy Labs Announces Faith Akioyamen and Miki Sawada to Run WSER
Berkeley, CA (June 12, 2025) /ENDURANCE SPORTSWIRE/ - GU Energy Labs is pleased to announce the selection of ultra-runners Faith Akioyamen and Miki Sawada for the brand’s two sponsor entries for the 2025 Western States Endurance Run (WSER), the iconic 100-mile footrace from Palisades Tahoe to Auburn, California in late...