SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
January 22, 2026
Director University Seeks Sponsors for RDU Academy: $50,000 Scholarship Fund to Train Next Generation of Event Leaders
DeKalb, Ill. (January 22, 2026) /ENDURANCE SPORTSWIRE/ – Race Director University (RDU) is seeking sponsors to fund RDU Academy, a youth leadership development program designed to train the next generation of endurance event professionals. The initiative aims to raise $50,000 to provide 100 scholarships for young people ages 15-18 entering...
January 22, 2026
Lauf Gravel Worlds Announces Landmark $150,000 Prize Purse, Elevating Competition and Athlete Experience
San Francisco, CA (January 22, 2026) /ENDURANCE SPORTSWIRE/ – Lauf Gravel Worlds announced a record-setting prize purse of $150,000 sponsored by GOODLIFE Nutrition, marking the largest single-day prize purse in all of gravel cycling. The prize purse will be distributed evenly across men’s and women’s fields, reinforcing the event’s commitment...
January 21, 2026
Honolulu Marathon announces MarathonFoto as official race photography provider across all events
HONOLULU, Hawaiʻi / WASHINGTON, Iowa /ENDURANCE SPORTSWIRE/ - The Honolulu Marathon, host of one of the world’s most iconic race experiences, has partnered with MarathonFoto as the official race photography provider. The partnership will expand across all of the Honolulu Marathon events, which include the Hapalua Half Marathon, the Kalakaua...
January 21, 2026
haku Brings Innovation, Thought Leadership, and Community Experiences to Running USA 2026
Miami, FL (January 21, 2026) /ENDURANCE SPORTSWIRE/ — As 3 time returning Title Sponsor of the Running USA Industry Conference 2026, presented by haku, haku will shape the conference experience through featured sessions, product innovation highlights, and attendee-focused experiences throughout the event. During the conference, haku will take stage at...
January 20, 2026
4iiii Partners with Alex Dowsett to Bridge the Gap Between WorldTour Data and Everyday Performance
COCHRANE, ALBERTA (January 20, 2026) /ENDURANCE SPORTSWIRE/ – 4iiii Innovations Inc. is pleased to announce a new ambassador partnership with former WorldTour rider and performance coach, Alex Dowsett. A global leader in sports performance technology, 4iiii is best known for its industry-leading PRECISION 3+ Powermeters, trusted by cyclists for their...
January 20, 2026
Austin Marathon and Moody Foundation Renew Partnership to Power Central Texas Non-Profits
Austin, Texas – January 20, 2026 /ENDURANCE SPORTSWIRE/ - The Ascension Seton Austin Marathon, set for President’s Day weekend on February 15, 2026, proudly announces the continued partnership with the Moody Foundation as the presenting partner of Austin Marathon Gives, the event’s Official Charity Program. Entering its 11th year, the...
January 19, 2026
Best Bike Split Announces Continued Partnership With Lidl-Trek for 2026 Season
Austin, TX (January 19, 2026) /ENDURANCE SPORTSWIRE/ - Best Bike Split, the creator of pacing optimization software that helps cyclists get from point A to point B as fast as possible, and Lidl-Trek, a premier cycling team, have announced that they will renew their partnership for the 2026 seasons with...
January 16, 2026
CamelBak Enters WorldTour Road Racing with Multi-Year Partnership with Team Visma | Lease a Bike
IRVINE, Calif., (January 16, 2026) /ENDURANCE SPORTSWIRE/ — CamelBak, the global leader in hydration solutions, today announced a new multi-year partnership with Team Visma | Lease a Bike, one of the most successful organizations in UCI WorldTour professional cycling. Through the partnership, CamelBak will serve as the team’s exclusive performance...
January 16, 2026
Precision Fuel & Hydration Named Official Energy Gel Partner for the ASICS Los Angeles Marathon and Rose Bowl Half Marathon
LOS ANGELES, Calif. (January 16, 2025) /ENDURANCE SPORTSWIRE/ — The McCourt Foundation has announced a new partnership naming Precision Fuel & Hydration as the Official Energy Gel Sponsor of the Rose Bowl Half Marathon & 5K and the ASICS Los Angeles Marathon. Through this partnership, Precision Fuel & Hydration will...
January 16, 2026
Electrolit Signs Pro Soccer Player Timothy Weah as Official Hydration Partner Ahead of Key Soccer Season
Houston, TX (January 16, 2026) /ENDURANCE SPORTSWIRE/ – Today, Electrolit – the science-backed hydration beverage and fourth-ranked sports drink in the U.S – announced a new partnership with Timothy Weah, the American professional soccer athlete, who currently plays for Olympique de Marseille of France's Ligue 1. Coinciding with the lead-up...
