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January 5, 2026

Verge Named Official Apparel Partner of Human Powered Health Women’s WorldTour Team

NEW YORK (January 5, 2026) /ENDURANCE SPORTSWIRE/ – Verge, the innovative leader in custom cycling apparel, is proud to announce a new partnership with Human Powered Health, becoming the team’s official apparel partner as they compete at the highest level of women’s professional cycling. The partnership places Verge on cycling’s...

Cycling

Press Releases

Sponsorship

December 31, 2025

Varlo Unveils Its 2026 Pro Development Triathlete Team

Philadelphia, PA (December 31, 2025) /ENDURANCE SPORTSWIRE/ — Varlo, the fast-growing performance apparel brand trusted by endurance athletes worldwide, proudly announces the launch of its 2026 Pro Development Triathlete Team — a purpose-built program designed to identify, support, and elevate the next generation of elite triathlon talent. The 2026 roster...

Business

Press Releases

Sponsorship

Triathlon

December 30, 2025

CCB Kenetik p/b Levine Law Group Announces 2026 Roster, New Co-Title Sponsor, and Expanded International Goals

BOSTON, Mass. (December 30, 2025) /ENDURANCE SPORTSWIRE/- CCB Kenetik p/b Levine Law Group Elite Women’s Cycling Team is proud to announce its 2026 roster, a major new co-title sponsorship, and the addition of one of the most decorated American cyclists in history to its leadership ranks. Building on more than...

Business

Cycling

Press Releases

Sponsorship

December 23, 2025

Soul Focus Sports Celebrates Two Decades of Sports Industry Impact with new Multi-Year Partnership with HOKA®

Soquel, CA — December 23, 2025 — ENDURANCE SPORTSWIRE - Soul Focus Sports today announced a major milestone in its work with HOKA, celebrating a decade of collaborative activations spanning grassroots run clubs, high school competitions, and pro race days across the United States. Over the past ten years, Soul...

Business

Press Releases

Sponsorship

December 18, 2025

British & Irish Lions Star Huw Jones Signs with MOVE Pre-Workout to Fuel Elite Performance

Edinburgh, UK (December 18, 2025) /ENDURANCE SPORTSWIRE/ - MOVE Pre-Workout, the premium Scottish supplement brand known for its science-backed performance formulas, is proud to announce a new partnership with Huw Jones, one of Scotland's most exciting rugby talents and a key player for the British and Irish Lions, the Scotland...

Press Releases

Products

Sponsorship

December 18, 2025

MedMassager to Sponsor Gran Fondo National Series

Gettysburg, PA (December 18, 2025) /ENDURANCE SPORTSWIRE/ – Gran Fondo National Series is proud to announce that MedMassager signed on as a Series sponsor for 2026. The leader in innovative foot and body massagers will provide participants with opportunities to experience their products at six annual Series-owned events and participants...

Cycling

Events

Press Releases

Sponsorship

December 18, 2025

H-E-B Named Official Grocery Store Partner for Spurs Austin International Half

AUSTIN, TX (December 18, 2025) /ENDURANCE SPORTSWIRE/ — The Spurs Austin International Half, formerly named 3M Half Marathon, announced a key partnership, naming regional retailer H-E-B as the official Grocery Store Partner for the 2026 running event. This collaboration will significantly enhance the participant experience by ensuring high-quality items are...

Events

Press Releases

Running

Sponsorship

December 17, 2025

More Than Miles: The Active Joe Selects Stuart Chutter for the 2026 Western States 100

Frisco, Texas (December 17, 2025) /ENDURANCE SPORTSWIRE/ — Entering its 12th consecutive year as a sponsor of the Western States Endurance Run, The Active Joe has selected Saskatchewan farmer and ultrarunner Stuart Chutter as its sponsored athlete for the 2026 race, honoring a runner whose values closely align with the...

Events

Press Releases

Running

Sponsorship

December 17, 2025

VAN RYSEL Named Official Bike Partner of the Belgian Waffle Ride Series

Del Mar, CA (December 17, 2025) /ENDURANCE SPORTSWIRE/ — The Belgian Waffle Ride (BWR), North America’s most distinctive and demanding gravel event series, is proud to announce a multi-year partnership with VAN RYSEL, a high-performance bicycle brand born in Northern France and shaped by the world’s most demanding racing environments. Beginning...

Business

Cycling

Events

Press Releases

Sponsorship

December 15, 2025

Let’s Do This Named Presenting Sponsor of Running USA LEAD Collective

Dec. 15, 2025 /ENDURANCE SPORTSWIRE/ — Running USA today announced that Let’s Do This has been named the presenting sponsor of the Running USA LEAD Collective, a national leadership initiative designed to elevate underrepresented voices and develop future leaders within the running events industry. Formerly known as the Emerging Leaders...

Press Releases

Sponsorship