SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
October 15, 2020
Grandma’s Marathon signs ASICS as Official Shoe Sponsor
(DULUTH, MINN.) --- Grandma’s Marathon – Duluth, Inc. today is announcing a multi-year agreement to make ASICS the official running shoe sponsor of Grandma’s Marathon. The 45th annual race weekend will take place next summer, scheduled for June 17-19, 2021. As a presenting sponsor for the next three years, ASICS Corporation...
October 13, 2020
Addaday, Motiv are off to the Races
SANTA MONICA – Addaday, a world leader in injury prevention and recovery technology, today announced a new partnership with Motiv’s portfolio of marquee events to help thousands of runners maximize their performance, avoid injury and recover faster. The partnership kicks off with the 36th edition of the Long Beach Marathon...
October 9, 2020
State Farm and EnMotive Announce Pride Stride Partnership
LOS ANGELES & CHICAGO – October 9, 2020 – State Farm has partnered with EnMotive to become a premier sponsor of the inaugural Pride Stride Virtual Run. More than 34 Pride organizations across the country, from Los Angeles to Des Moines to Washington DC, are uniting to recognize National Coming...
October 5, 2020
A new book on Nike pulls no punches.
We're gonna check it out. According to Outside, 'Win at All Costs' is an indictment of more than just the Nike Oregon Project.
October 5, 2020
USA Triathlon to Ride Through 2021 With Quintana Roo as Official Bike Partner
COLORADO SPRINGS, Colo. — USA Triathlon today announced it has renewed its bike partnership with Quintana Roo, the only company in the world entirely devoted to triathlon bikes, through 2021. An official partner of USA Triathlon since 2013, Quintana Roo will continue to support USA Triathlon’s high-performance programming and elite...
October 2, 2020
Finding Fellowship in 2020: USMES Virtual Army Ten-Miler Team
US Military Endurance Sports (USMES) Boulder, CO – Oct 2, 2020 – In January, triathlete and Army physician Lisa Hesse was deployed to respond to the COVID pandemic, serving as a medical epidemiologist for the CDC. “Prior to this I was a preventive medicine doctor, but I was transferred to...
October 1, 2020
USA Triathlon to Host Power Within Virtual Tri Across America Presented by Toyota from Oct. 15-Nov. 29
COLORADO SPRINGS, Colo. — USA Triathlon today opened registration for the Power Within Virtual Tri Across America presented by Toyota, a six-week team challenge that encourages athletes to share their love of the outdoors while collectively swimming 7 miles, biking 2,400 miles and running 905 miles between Oct. 15-Nov. 29....
October 1, 2020
Master Spas Welcomes Professional Triathlete Meredith Kessler to Brand Ambassador Program
FORT WAYNE, Ind. — OCTOBER 1, 2020 — Master Spas, the world’s largest swim spa manufacturer, is excited to announce a partnership with professional triathlete and IRONMAN champion Meredith Kessler. “Master Spas couldn’t be happier to welcome Meredith Kessler to our family of brand ambassadors,” says Kevin Richards, Vice President of Sales...

September 25, 2020
Ski & Snowboard Club Vail and SWIX Sport USA Launch Two Year Strategic Partnership
With the recent adoption of rules by F.I.S. and US Ski & Snowboard banning the use of fluoro waxes effective immediately this season, Ski & Snowboard Club Vail (SSCV) is thrilled to announce a two year strategic partnership arrangement with SWIX Sport USA (SWIX) in support of all of its...
September 25, 2020
BASE Performance celebrates victory at Bear Lake Brawl Victory with Danielle Dingman
Boulder, CO, September 25, 2020. Coming off a 2nd place podium at Ironman Dubai 70.3 and 3rd place at Ironman Campeche 70.3, the Covid season took hold and North American racing for professionals came to a stop. With the backing of the PTO, the Bear Lake Brawl was able to...