SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
January 22, 2020
Liv and Giant USA Announce Partnership with Rebecca Rusch
Mountain Bike Hall of Famer, Author, and Emmy Winner Rebecca Rusch Starts New Adventure with Liv and Giant in 2020 NEWBURY PARK, Calif. (Jan. 22, 2020) — Liv Cycling, the company dedicated to getting more women on bikes, and Giant, the world leader in cycling technology, will partner with endurance...
January 21, 2020
National University Partners with the Carlsbad 5000 to Raise Awareness of the Value of Achieving Personal and Academic Goals
2020 Carlsbad 5000 presented by National University to celebrate 35th edition the weekend of March 21-22 CARLSBAD, CA – January 21, 2019 — Recognizing the shared alignments of the running community and the nation’s college students, the private, nonprofit National University is pleased to partner with the Carlsbad 5000, known...
January 21, 2020
UPMC Health Plan Extends Partnership as the Official Health Insurance Provider of P3R’s Year-Round Calendar of Events
UPMC Health Plan has partnered with P3R over the past nine years and will extend the partnership until 2023 PITTSBURGH (January 21, 2020)– P3R announced a partnership extension with UPMC Health Plan that will extend this nine-year partnership through 2023. The three-year deal names UPMC Health Plan as the official...
January 21, 2020
Performance Tea announces Don Reichelt’s win at the Coldwater Rumble
Boulder, CO: Performance Tea, leaders in using CBD and adaptogenic tea to help people achieve their potential, announced that Don Reichelt, sponsored athlete, finished first in the 20-mile Coldwater Rumble run in a time of 2:28 and Joe Gagnon, CEO, Performance Tea completed the 52k and came in first in...
January 21, 2020
Ultra Trail du Mont Blanc Champion Courtney Dauwalter Extends Partnership with Salomon
American ultrarunning star to continue as member of Salomon’s global athlete team OGDEN, Utah (January 21, 2020) – Salomon, the global leader in trail running and winter sports equipment, announces an extension to Courtney Dauwalter’s partnership with the Salomon global athlete team. Dauwalter, a runner with podium finishes at the...
January 21, 2020
imATHLETE + EnMotive to Sponsor 2020 Industry Conference
The company will showcase growth initiatives while EnPhoto, an athlete engagement tool, has been tapped as Official Digital Photography platform for the Las Vegas event (Jan. 21, 2020) – imATHLETE + EnMotive, a world-class provider of registration, marketing, production, timing and engagement services, have announced their sponsorship of the Running...
January 21, 2020
Austin Marathon Announces Sponsorship Deal with Camp Gladiator
AUSTIN, Texas, January 21, 2020 -- The Ascension Seton Austin Marathon presented by Under Armour announced today a sponsorship deal naming Camp Gladiator (CG) as its Official Community Fitness Partner. The agreement marks the second consecutive year in a row that CG and its trainers will be actively involved during...
January 17, 2020
Austin Marathon Welcomes the Expansion of Dole’s Involvement During Race Weekend
AUSTIN, Texas, January 17, 2020 - The Ascension Seton Austin Marathon presented by Under Armour welcomes the return of Dole Packaged Foods as presenting sponsor. The Manzano Mile presented by Dole Packaged Foods will take place on Saturday, February 15th, during Austin Marathon weekend. Dole’s involvement includes a $2600 prize...
January 16, 2020
Ready.Set.MOVE. Provides Runners with the Ultimate Winter Running Box
The quarterly subscription box is set to release its January shipment to subscribers with everything winter from running lights to warm gear PITTSBURGH (January 16, 2020) – 2020 training is officially underway and Ready.Set.MOVE., created by P3R, aims to provide all runners with the winter training essentials. This quarterly subscription...
January 16, 2020
Team Sunweb Chooses ROKA Eyewear
The world’s premier high-performance eyewear brand joins forces with elite WorldTour team on a mission to redefine the standard in 2020 Austin, Texas – ROKA Sports, Inc., the Austin, Texas-based performance design company, has announced a new partnership with top UCI WorldTour cycling team, Team Sunweb. The partnership will outfit...