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POC Becomes Official Helmet Sponsor of USA Cycling Olympic Development Academy and Let’s Ride Camps

May 19, 2021

POC will provide helmets to all Let’s Ride Camp participants at USA Cycling National Championship events.

COLORADO SPRINGS, Colo. – POC USA, LLC has signed a two-year agreement as the Official Helmet Sponsor of the USA Cycling Olympic Development Academy (ODA) and USA Cycling’s National Championship Let’s Ride Camps. USA Cycling plans to continue championing rider development and safety with their new programs debuting this year; the Olympic Development Academy and Let’s Ride Camps.

“We’re excited to have POC on board as the helmet supplier for our rider development and safety programs,” said Bouker Pool, Chief Commercial Officer. “As we champion safety and participation, it is great to bring POC on as a partner to protect our ODA athletes while racing around the world, and start children’s experiences in cycling at the Let’s Ride Camps.”

All members of the Olympic Development Academy competing in mountain bike, road, or cyclocross will receive a POC helmet for their race season. In addition, any rider who attends a Let’s Ride Camp at a National Championship will receive a POC helmet. POC has also extended their partnership benefits to USA Cycling members and registered clubs with a 20% discount online at pocsports.com.

“As a Swedish company with a clear mission we want to protect athletes and those who aspire to be one. The dedication and commitment it takes to get to the Olympics is unquestionable and being able to help any US rider pursue their passion and achieve their lifelong goal is humbling,” Ben Coats, POC Managing Director, North America. “It’s a journey that is inspiring, and we hope it will inspire many more riders in the future.”

In addition to their product support of the Olympic Development Academy, POC has also agreed to a generous donation to the ODA Scholarship fund that will directly impact a young rider looking to make the next step in their development.

For inquiries related to POC USA, please contact Brendan Murphey at brendan.murphey@pocsports.com

For USA Cycling partnership inquiries, please contact Bouker Pool at bpool@usacycling.org

Visit USACycling.org for more information on the athletes, events and membership programs, and follow @USACycling across all channels for the latest on Team USA.

ABOUT POC

POC, a leading manufacturer of helmets, eyewear, body armor and apparel, has been awarded more than 70 international safety, design, and innovation awards. Founded in 2005 in Sweden, POC’s mission is to ‘protect lives and reduce the consequences of accidents for athletes and anyone inspired to be one’. www.pocsports.com

POC’s Whole helmet concept™

Advances in science and research consistently reveal the brain’s awe-inspiring complexity and role in shaping who we are. It is central to our wellbeing, it makes us unique, it drives us, but it is also delicate, fragile and needs protecting. It hurts when you break a bone, but in most cases, it will heal. Damage the brain and the outcome is altogether less certain. That is why we created our unique whole helmet concept™ to development and testing, where each feature, component, shape and material is designed specifically to work together. The whole is greater than the sum of its parts and our whole helmet concept™ with innovative materials, integrated electronics and rider optimized details is designed to work long before, during and after an impact is felt so we can enhance safety and protect any user.

ABOUT USA CYCLING (usacycling.org)

USA Cycling is a proud member of the Union Cycliste Internationale (UCI) and United States Olympic & Paralympic Committee (USOPC). Within the United States, USA Cycling is the national governing body for the sport of cycling and oversees the disciplines of road, track, mountain bike, cyclocross, and BMX. With a mission to develop the sport of cycling in the United States and to achieve sustained international racing success, USA Cycling supports cyclists at all levels, from those just beginning in the sport and participating in fun rides to seasoned professionals. The organization not only identifies, develops, and selects cyclists to represent the United States in international competition, but also supports amateur bike racing through grassroots development programs and the provision of critical infrastructure to run organized racing.

USA Cycling is headquartered in Colorado Springs, Colorado, and will celebrate its 100th anniversary in 2021. In 1921, the organization began as The Amateur Bicycle League of America and evolved to become the United States Cycling Federation in 1975 and ultimately USA Cycling, Inc. in 1995. USA Cycling’s 100,000+ members are comprised of racers and cyclists of all ages and abilities, coaches, officials, mechanics, and race directors.