SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.

January 12, 2022
Phocus Named Presenting Sponsor of Publix Florida Marathon Weekend
MELBOURNE, Fla. /ENDURANCE SPORTSWIRE/ - The Publix Florida Marathon Weekend announced today, its newest partnership with Phocus naturally-caffeinated sparkling water. Phocus comes on-board as the presenting sponsor of the 14th annual running event the weekend of February 12 & 13, 2022 in Melbourne, Florida. The Florida Marathon Weekend is the...

January 12, 2022
Zoot Sports adds 5x Ironman Champion Matt Hanson to Their Roster
Carlsbad, CA /ENDURANCE SPORTSWIRE/ - Zoot Sports, the industry leader in triathlon apparel, is proud to welcome professional triathlete Matt Hanson to their Elite roster. Hanson will train and compete in Zoot apparel during his multi-year partnership. Hanson, a 5x Ironman and 5x 70.3 champion residing in Castle Rock, CO,...

January 11, 2022
Iconix Brand Group Names For Soccer Ventures as Agency of Record for Umbro North America
New York and Los Angeles, Jan 11, 2022 /ENDURANCE SPORTSWIRE/ - Iconix Brand Group, Inc., which owns, licenses, and markets a portfolio of consumer brands including Umbro, has just entered in a strategic partnership with For Soccer Ventures (FSV) - the largest independent soccer media and experiences company in the United...

January 11, 2022
rabbit To Support the Born to Adapt 3 Hour Challenge for Adaptive Athletes
January 11th, 2022, Santa Barbara, California /ENDURANCE SPORTSWIRE/ - On Saturday, April 16th, the Born to Adapt 3 Hour Challenge will begin. When the gun goes off at 10:00 am, the history of running will begin a new chapter. The challenge, which has participants run a five-kilometer loop as many...
January 11, 2022
Wegmans Joins Credit Union Cherry Blossom Ten Mile Run as Presenting Sponsor of the Health and Fitness Expo
January 11, 2022, Washington, DC/ENDURANCE SPORTSWIRE/ - Wegmans Food Markets is celebrating the opening of its first District of Columbia location by becoming the presenting sponsor of the Credit Union Cherry Blossom Health and Fitness Expo held in conjunction with one of Washington, DC’s longest running traditions, the 49th running of...

January 11, 2022
CTS Announced as Official Coaching & Sports Science Partner of LUX Cycling Team
(January 11, 2022 – Colorado Springs, CO) /ENDURANCE SPORTSWIRE/ - The LUX Cycling Team today announced that CTS, the leader in endurance coaching, has signed on as the Official Coaching & Sports Science Partner for the team. LUX Cycling is an elite under-19 development team aimed to educate and empower...

January 6, 2022
Tucson Bicycle Classic Delighted to Announce Title Sponsor, The Meteor
January 6, 2022, Tucson, AZ /ENDURANCE SPORTSWIRE/ - The Tucson Bicycle Classic is delighted to announce The Meteor as Title Sponsor for the Tucson Bicycle Classic p/b The Meteor. In addition to the sponsorship, The Meteor will be involved in social media prize giveaways through the Tucson Bicycle Classic Facebook page....
January 6, 2022
Cam Levins is leaving Hoka
After spending three and a half years with Hoka, the Canadian marathon record holder Cam Levins announced on his Instagram that he has left the brand. Canadian Running

January 5, 2022
Rev Energy Gum to be Named the First Official Energy Gum for Spartan US Starting in 2022
Boston, Mass. (January 5, 2022)/ENDURANCE SPORTSWIRE/ - Starting in 2022, Rev Energy Gum launching in early 2022 is set to become the sugar free, portable, fast acting energy solution for the world’s leading endurance sport and wellness brand Spartan®. With a special formula that brings consumers the same amount of...

January 3, 2022
ShowcasedLong-Distance Triathlon Phenom, Sam Long, Joins Zoot Sports Elite Roster
Carlsbad, CA /ENDURANCE SPORTSWIRE/ - Zoot Sports, the industry leader in triathlon apparel, is proud to welcome triathlete, Sam Long, to its lite roster of triathletes. Touted as the triathlete “leading the next generation of long-course Pros,” this multi-year deal will allow Long to train and race on the world...