SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.

November 15, 2022
USA Triathlon’s Sixth Annual #DreamingSeason, Presented By Icon Meals, Underway
COLORADO SPRINGS, Colo. /ENDURANCE SPORTSWIRE/ - USA Triathlon today announced the start of its sixth annual #DreamingSeason, presented by ICON Meals, a digital and social media-driven campaign that runs from Nov. 15 to Dec. 31 and encourages multisport athletes to set their goals, dream big and race local ahead of the...

November 15, 2022
Austin Marathon’s Philanthropic Program Awarded Grant From The Moody Foundation
AUSTIN, Texas /ENDURANCE SPORTSWIRE/ - Austin Marathon Gives (formerly Austin Gives Miles), the philanthropic program of the Ascension Seton Austin Marathon, proudly announces The Moody Foundation as its presenting sponsor for the 8th consecutive year. The Moody Foundation has given nearly $2 million to Austin Marathon Gives since 2016. The...

November 14, 2022
Speed Hound Enters Into Multiyear Agreement with SBT GRVL
Menlo Park, CA (November 14, 2022) /ENDURANCE SPORTSWIRE/ - While Speed Hound is on a mission to provide every day athletes with the tools they need to achieve the impossible, they’re also deeply committed to supporting other organizations within the racing community. Speed Hound has found a like-minded partner in...
November 3, 2022
Aquasphere Signs on as Official Swim Course Sponsor of CLASH Endurance
Daytona Beach, FL (Nov 3, 2022)/ENDURANCE SPORTSWIRE/ – CLASH Endurance, a sports media company known for its unique, family friendly races at iconic speedways across the United States, today announced a two-year partnership with Aquasphere, the premier swim and triathlon brand. Serving as the official Swim Course Sponsor for both 2022 and...
November 3, 2022
The U.S. Olympic and Paralympic Governing Body Getting Into NIL
On Wednesday, the organization announced it had launched a name, image, and likeness collective called “Watch Us Thrive.” It’s the first U.S. Olympic and Paralympic governing body to dive into NIL. The collective is “another aspect of USA Triathlon’s collective dedication to ensuring women’s triathlon as a NCAA Championship Sport...

November 2, 2022
Liv Announces Premier Sponsorship of The Tour De France Femmes AVEC Zwift
NEWBURY PARK, Calif. (Nov. 3, 2022) /ENDURANCE SPORTSWIRE/ - Liv, the company dedicated to getting more women on bikes, announced today it will continue as a major partner of the Tour de France Femmes avec Zwift for 2023. The company will remain the sponsor of the white jersey, signifying the...
November 2, 2022
USA Triathlon Foundation Supports NIL Collective for Women’s Collegiate Triathletes as USA Triathlon Becomes First NGB to Launch NIL Collective
COLORADO SPRINGS, Colo. /ENDURANCE SPORTSWIRE/ - USA Triathlon and the USA Triathlon Foundation today announced the launch of the Watch Us Thrive Collective, providing the opportunity for NCAA women’s triathlon student-athletes to capitalize on their name, image and likeness. USA Triathlon is the first National Governing Body in the U.S....

November 2, 2022
Charles M. Schulz-Sonoma County Airport Teams Up with Napa to Sonoma Wine Country Half Marathon
SONOMA, California – November 2, 2022 /ENDURANCE SPORTSWIRE/ - The Charles M. Schulz-Sonoma County Airport (STS) and Napa to Sonoma Wine Country Half Marathon (N2S) today announced a new, multi-year title partnership agreement. The 2023 Charles M. Schulz-Sonoma County Airport Napa to Sonoma Wine Country Half Marathon & Rosé 5K...

November 1, 2022
11th Annual Santa Run Silicon Valley Returns to San José
SAN JOSÉ, CA /ENDURANCE SPORTSWIRE - It’s time to harness the reindeer, set out the milk and cookies, and grab your running shoes–after a two-year pandemic hiatus, the Santa Run Silicon Valley is back in person! San José Mayor Sam Liccardo is happy to announce the return of the beloved...

November 1, 2022
ShowcasedBMC Named Title Sponsor of Rock Cobbler 10.0
Bakersfield, CA /ENDURANCE SPORTSWIRE/ - SamBarn Promotions is pleased to announce that the Rock Cobbler 10.0 gravel event has partnered with BMC to be the Title sponsor for the 10-year anniversary event in 2023. The “Cobbler” as it's commonly known is scheduled for February 11, 2023, in Bakersfield, California. The...