SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
January 23, 2023
Here’s Why It Feels Like Every Elite Runner Is Changing Sponsors Right Now
After six years with Hoka, Tollefson, 37, the well-known elite American ultrarunner from Mammoth Lakes, California, signed a new multi-year sponsorship deal with Craft. It might seem like a curious move this time of the year, but, in reality, most athlete sponsorship contracts in running are one-year partnerships that end...
January 20, 2023
Zoot Sports Declares TriDot the Official Training Platform of Team Zoot
DALLAS, TX – January 20, 2023 /ENDURANCE SPORTSWIRE/ – Zoot Sports today declared TriDot as its Official Training Platform for Team Zoot, the thriving community of triathletes who share an affinity for Zoot apparel and their brand mission to grow the sport of triathlon. Perpetually on the hunt for ways to enrich...
January 19, 2023
Eaton Becomes Mobile Charging Unit Partner at P3R Events, Including DICK’S Sporting Goods Pittsburgh Marathon Weekend of Events
PITTSBURGH, PA /ENDURANCE SPORTSWIRE/ – P3R announced that Eaton, an intelligent power management company, will be the mobile charging unit partner at all P3R events, including the DICK’S Sporting Goods Pittsburgh Marathon Weekend of Events. Through the three-year partnership, convenient and secure phone charging stations will be set up at locations...
January 19, 2023
Challenge Family Announces Multi-Year Partnership with Pix4U
/ENDURANCE SPORTSWIRE/ – Challenge Family has further reinforced its commitment to #AllAboutTheAthlete with today’s multi-year partnership announcement with Pix4U. “We will work with Pix4U to ensure athletes can create lasting memories of their races with Challenge Family,” said Challenge Family CEO, Jort Vlam. “Pix4U’s professional, sports-focused photographers and mass participation event...
January 19, 2023
Say Hello to the Vitus Team of Real Riders
(January 19, 2023 - Salt Lake City, UT) /ENDURANCE SPORTSWIRE/ – When Vitus looked to expand into the United States, we sought riders across all cycling disciplines that aligned with our Real Riders mentality. To us, Real Riders are those people who find immense passion and joy on their bike. Whether...
January 19, 2023
PNC Bank Named Title Sponsor of Rush to Crush Cancer
PITTSBURGH (Jan. 19, 2023) /ENDURANCE SPORTSWIRE/ – Rush to Crush Cancer has announced that Pittsburgh-based PNC Bank has been named title sponsor of the inaugural Rush to Crush Cancer bike ride benefitting UPMC Hillman Cancer Center. The biking event, launching May 20, 2023, will bring people to pedal, partner and participate...
January 19, 2023
ShowcasedSalty Sports Society Announces Partnership with Beine Wellness Building
Saint Augustine Beach, Florida /ENDURANCE SPORTSWIRE/ – Today, Salty Sports Society, owner and operator of the Speedo SALT Series and Florida Open Water, announced a partnership with Beine Wellness Building. With this partnership, Beine Wellness Building will become an annual partner of the Speedo SALT Series for all race-cation stops in...
January 18, 2023
3M Half Marathon Taps EIGHT Beer as Official Beer Sponsor
AUSTIN, Texas, January 17, 2023 /ENDURANCE SPORTSWIRE/ – High Five Events, one of the largest privately owned event production companies in the United States, pens sponsorship deal with EIGHT Beer making it the Official Beer of the 3M Half Marathon. This inaugural agreement means that EIGHT, an Austin-based company, will feature...
January 18, 2023
USA Triathlon Aligns with Nix Biosensors as Official Hydration Sensor Partner
COLORADO SPRINGS, Colo. /ENDURANCE SPORTSWIRE/ – USA Triathlon today announced a partnership with Nix Biosensors as the organization’s Official Hydration Sensor Partner through 2024. Nix Biosensors produces a wearable that analyzes an athlete’s sweat and prescribes a personal hydration strategy, delivered to an athlete’s phone, watch or bike computer (coming soon) in...
January 17, 2023
Frederic Funk and Marten Van Riel join ROUVY as Brand Ambassadors for 2023
Prague, Czech Republic / January 17th, 2023 /ENDURANCE SPORTSWIRE/ – Whether one’s goal is just to stay fit or to make the next race podium, ROUVY’s unique virtual racing platform is there to make the training process fun and engaging. With thousands of popular cycling and tri spots around the world,...
