JoJé Bar and Ultra-Cycling Legend Lael Wilcox Join Forces for a Limited-Edition Mixed Box

May 24, 2023

Featuring all JoJé Bar flavors, Energy Chews, and signed collectibles!

Thousand Oaks, Calif. /ENDURANCE SPORTSWIRE/ – JoJé Bar (pronounced JO-JAY), makers of real-food baked energy bars, announces their latest athlete collaboration: the Lael Wilcox Mixed Box. Hand-selected alongside ultra-cycling champion Lael Wilcox, this limited-edition assortment contains Lael’s favorite items: two of all six JoJé Bar flavors, plus two packets of Bonk Breaker Energy Chews (Cola, a must-try for cyclists.) The boxes also come with a custom patch, a sticker, and a photo signed by Lael with her fueling mantra, “Just keep eating!”

Lael Wilcox is currently riding her bike 3,000 miles from her home in Arizona to the start of the Tour Divide Race, a 2,745-mile trail from Banff, Canada to the U.S.-Mexico Border. To celebrate the partnership with JoJé, she is bringing a Lael Box with her, and will hand-deliver it to one lucky winner along the way. (Here’s how to enter the giveaway.)

“When you’re burning over 10,000 calories on the bike day after day, fueling becomes an even more critical component. I created JoJé to support athletes just like Lael, and we’re so happy to support her fueling journey across the country and back,” said Jess Cerra, JoJé Founder and VP of Community and Innovation at parent company Alete Active Nutrition.

A rapidly growing favorite among the endurance community, JoJé mixes gluten-free oats, nut butters and real fruit into nutrient-dense energy bars that are baked like a cookie. Luxurious flavors include Lemon Blueberry Quinoa, White Chocolate Coconut Blondie, and Pancakes and Bacon.

The limited-edition Lael Box is available now on JoJeBar.com. A $60+ value, the box sells for $39.99 (plus free shipping.)

About Lael Wilcox

Born and raised in Anchorage, Alaska, Lael started commuting by bike in her 20s. Within a year, riding to work became riding across the country and then all over the world. She began ultra distance racing in 2015 and holds the women’s records in the Tour Divide and Trans Am. Lael is motivated to encourage more people, especially women, to ride. She organizes Tucson GRIT, women’s adventure scholarships and bikepacking challenges. Learn more.

About JoJé Bar

Based in Thousand Oaks, California, JoJé Bar specializes in fueling cyclists, backpackers, and adventure-doers with real food ingredients, including nuts, seeds, and dried fruit. Created by pro cyclist and chef Jess Cerra, every JoJé Bar is baked in convection ovens, giving them a decadent, cookie-like texture with the perfect amount of bite. A bar worth sharing, JoJé is driven by community and invests in people and organizations who broaden the idea of what it means to be an athlete.

Products can be purchased online at https://aletenutrition.com/pages/joje/ or a variety of specialty retailers. For more information about JoJé Bar and its sister brands SaltStick or Bonk Breaker, visit https://aletenutrition.com/pages/joje/ or visit Facebook, Instagram, and Twitter.