SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.

February 3, 2023
Anheuser-Busch InBev Returns to Huntington Beach for the 2023 Surf City Marathon presented by 361°
HUNTINGTON BEACH – February 3, 2023 /ENDURANCE SPORTSWIRE/ - The Surf City Marathon and Half Marathon presented by 361° and Anheuser-Busch InBev today announced a renewed partnership across three categories for the 2023 event. The 27th running of Southern California’s premier oceanfront road race will welcome more than 15,000 runners...

February 2, 2023
Kaiser Permanente Renews Title Sponsorship of the San Francisco Half Marathon for 19th Year
/ENDURANCE SPORTSWIRE/ - The San Francisco Half Marathon, 10K, and 5K presented by Pamakid Runners returns on February 5, 2023, after a renewal from title sponsor, Kaiser Permanente. This year marks the race’s 39th year running through the streets of San Francisco, and Kaiser Permanente’s 19th year as title sponsor....

February 2, 2023
Ascension Seton Austin Marathon and Shokz Strike Harmonic Deal
AUSTIN, Texas, February, 2023 /ENDURANCE SPORTSWIRE/ – The Ascension Seton Austin Marathon, Half Marathon and 5k is excited to announce its partnership with Shokz. The sports headphone company will have a presence at the Austin Marathon Health & Fitness Expo and at the Finish Line Festival. In addition the company is...

February 1, 2023
RBC GranFondo Whistler and XFONDO announces Dilawri partnership
[Vancouver, BC] /ENDURANCE SPORTSWIRE/ - The RBC GranFondo Whistler (road) and XFONDO (all-terrain) cycling events today announced a new partnership with Dilawri, Canada’s largest automotive group. This partnership will drive high quality touchpoints and help lay the groundwork for another outstanding year for the RBC GranFondo events stable. On September 8,...

February 1, 2023
Athletic Brewing Re-releases Soul Sour for Black History Month
MILFORD, Conn. and SAN DIEGO (February 1, 2023) /ENDURANCE SPORTSWIRE/ - Athletic Brewing Company, America’s leading producer of non-alcoholic craft beer, is excited to relaunch Soul Sour in celebration of Black History Month. Originally launched in 2021, Soul Sour was inspired by Athletic teammates who wanted to celebrate the beauty,...

January 31, 2023
MudGear to be the Official Performance and Lifestyle Sock of Spartan and Tough Mudder U.S., Canada, and the U.K.
BOSTON, MASS. (January 31, 2023) /ENDURANCE SPORTSWIRE/ – Spartan and Tough Mudder, the world’s leading endurance sports and extreme wellness brands, announced that MudGear will become an official sponsor, to offer their top-of-the-line performance socks to racers through the 2023 and 2024 race seasons in the U.S, Canada, and the U.K....
January 30, 2023
Brooks becomes parkrun’s global footwear partner in multi-year deal
Free, timed 5K international run series, parkrun, has announced a multi-year partnership with Brooks. With its global HQ in Seattle, USA, Brooks has become parkrun’s global footwear partner and the first presenting partner of parkrun USA, Netherlands and Germany. Endurance.biz

January 26, 2023
Franciscan Health Returns to Carmel Marathon for 10th Year as Presenting Sponsor
CARMEL, Ind. (January 26, 2023) /ENDURANCE SPORTSWIRE/ –CRRG Events announced today Franciscan Health will return to the Carmel Marathon Weekend in a multiyear agreement. The long-standing partnership, first activated in 2014, will again recognize the full marathon distance as the Carmel Marathon Presented by Franciscan Health. In addition to medical support,...

January 25, 2023
Science in Sport (SiS) announce partnership with Saracens’ Rugby Club
25th January 2023 - London UK /ENDURANCE SPORTSWIRE/ – English professional rugby union club, Saracens’ are widely recognised as ‘giants’ of English rugby, and sit proudly as one of the most successful British rugby union teams in history. Their talented team have enjoyed a highly successful first few months of the 2022/23...

January 25, 2023
Ultimate Direction Announces Partnership with Western States Endurance Run
BOULDER – January 25, 2023 /ENDURANCE SPORTSWIRE/ – Ultimate Direction, a Colorado-based brand that designs innovative apparel and gear for self-propelled athletes of all levels, is proud to announce its partnership with Western States Endurance Run (WSER), a nonprofit that champions the delivery of a world-class ultrarunning experience to every athlete...