PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
May 28, 2025
High-Protein Ice Cream Brand Hits Major Retailers
Protein Pints, a better-for-you ice cream startup founded just two years ago, is gaining serious ground in the competitive frozen dessert market. The brand, launched by then 21-year-old entrepreneurs Michael Meadows and Paul Reiss, is now on shelves at major national retailers. The brand’s traction comes at a time when...
May 28, 2025
Kinomap Launches “Outdoor Activities” Feature to Expand Training Options for Fitness Enthusiasts
PARIS, FRANCE (May 28, 2025) /ENDURANCE SPORTSWIRE/ – Kinomap, the global leader in interactive video-based training, is excited to announce the launch of Outdoor Activities, a major new feature that empowers users to take their training beyond the home or gym and into the great outdoors. Available now on iOS and...
May 28, 2025
Puresport Launches New Watermelon Salt Ultra Electrolytes – Hydration, Upgraded for Summer
London, UK (May 28, 2025) /ENDURANCE SPORTSWIRE/ - Just in time for summer, sports nutrition and supplement brand Puresport is introducing a refreshing new Watermelon Salt flavour to its popular Ultra Electrolyte range - expertly formulated to help runners and fitness enthusiasts stay ahead of dehydration, enhance performance, and recover...
May 28, 2025
SaltStick® FastChews®, the #1 Chewable Electrolyte, Now Available in Hy-Vee Stores Across the Midwest
THOUSAND OAKS, CALIF. — May 28, 2025 /ENDURANCE SPORTSWIRE/ - SaltStick®, a leader in electrolyte innovation, today announced the expansion of its retail footprint into Hy-Vee, one of the Midwest’s most prominent grocery chains. Shoppers will now be able to find SaltStick FastChews® in 90 Hy-Vee locations across the region....
May 28, 2025
BibRave Tapped to Lead Feetures’ First-Ever Apparel Campaign
May 28, 2025 /ENDURANCE SPORTSWIRE/ - BibRave, the leading-edge endurance and fitness marketing agency, recently extended their partnership with the renowned performance sock brand, Feetures, to launch the company’s first-ever apparel product: the Stride Flex Performance Tee. BibRave designed and executed a targeted Influencer campaign to amplify Feetures’ first performance apparel...
May 22, 2025
Strava’s valuation jumps to $2.2bn following acquisition of UK running app Runna
Strava, the fitness tracking app that has become a lockdown staple for millions of runners and cyclists, has confirmed a new valuation of $2.2 billion following its recent acquisition of Runna, a UK-based running coaching platform. The deal, announced in April and completed on Thursday, marks a major step in...
May 20, 2025
Outside Magazine Unveils Redesigned Summer Issue
BOULDER, Colo. – May 20, 2025 /ENDURANCE SPORTSWIRE/ - With a cover story featuring celebrated scientist, explorer and TV host Albert Lin, the Summer 2025 issue of Outside Magazine, on newsstands today, is packed with over 120 pages of captivating adventure stories, engrossing profiles, helpful how-to guides, gear reviews, and...
May 20, 2025
SaltStick® Launches FastChews® + Caffeine – #1 Requested Product from Athletes
THOUSAND OAKS, CALIF — May 20, 2025 /ENDURANCE SPORTSWIRE/ - SaltStick®, a leader in electrolyte innovation, today announced the launch of SaltStick FastChews + Caffeine, the brand’s most requested product innovation. This new line delivers the same rapid electrolyte replenishment athletes love—now with 15 mg of caffeine from green tea...
May 19, 2025
Wiley X Unveils Groundbreaking CAPTIVATE™ Clear Lenses, Expanding Industry-Leading Technology
Frisco, TX (19, 2025) /ENDURANCE SPORTSWIRE/ — Wiley X, a pioneer in premium protective eyewear, is advancing its award-winning lens technology with the introduction of CAPTIVATE™ Clear lenses—a bold innovation that redefines what clear lenses can deliver. Engineered for those who require or prefer a clear lens for specific tasks or...
May 19, 2025
TrainingPeaks Announces New Women’s Health Data Integration With Garmin
Louisville, Colo. (May 19, 2025) /ENDURANCE SPORTSWIRE/ – TrainingPeaks has expanded its longstanding strategic relationship with Garmin with a new integration that allows users to sync their Garmin Connect™ Mobile women’s health data with the TrainingPeaks app. The new feature is available to all TrainingPeaks athletes using a compatible Garmin...
