PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
July 29, 2020
iFit Connected Fitness Now Streaming Jordan Walking Tour Series
LOGAN, Utah — iFit, the leading interactive, connected fitness platform, is now streaming its Jordan Walking Series, a seven-part tour. Like all of iFit’s award-winning workouts, the incline, decline and speed automatically adjust on iFit-enabled treadmills — such as NordicTrack and ProForm — to match the terrain of the actual...
July 29, 2020
Elite Launches the Direto XR
FONTANIVA, ITALY — Elite is proud to release the latest addition to their indoor trainers: the DIRETO XR. A natural evolution of the best-selling Direto and Direto X, the DIRETO XR promises to be the ideal home trainer to complete a cyclist's setup with a ready-for-use, accurate and powerful tool...
July 29, 2020
Sports Technology Company FORM Announces Immediate Availability of Open Water Features For Smart Swim Goggles
Vancouver, BC, July 29 — FORM, the direct-to-consumer sports technology company behind the FORM Smart Swim Goggles, today announced the launch of a free firmware update which enables swimmers to access open water features by connecting the FORM goggles to their compatible Garmin® smartwatch or Apple Watch. Available immediately, the update gives...
July 29, 2020
BOCO Gear Releases X Performance Face Mask Collection for Athletes
Boulder, CO - July 29, 2020. BOCO Gear, the industry leader in custom performance gear and accessories, releases BOCO X Performance Mask, an updated, lighter version of the original BOCO Face Mask specifically designed to fit the needs of athletes. Constructed of two layers of durable knit performance fabric, the...
July 29, 2020
iKOR Labs Adds Daily CBD Capsule to its Offering
July 29, 2020. Boulder, CO – iKOR Labs, the Boulder-based producer of industry-leading hemp oil/CBD (cannabidiol) products, announces the addition of the iKOR Daily Capsule to it’s growing line. Providing the same benefits as the Daily Extract, the iKOR Daily Capsule is a clean, natural source of recovery-enhancing hemp extract....
July 28, 2020
BUFF® Launches Performance Filter Mask
SANTA ROSA, California (July 28, 2020) - Buff, Inc., the U.S. subsidiary of BUFF®, creators of versatile performance headwear for all-season outdoor enthusiasts and athletes launches its BUFF® Filter Mask and BUFF® Replacement Filters. Incorporating sustainable, performance-driven fabrics and a 3-layer, recyclable filter, BUFF® now provides a safe and highly-breathable...
July 28, 2020
Tonal Announces Two Strength Training for Triathletes Programs with Guest Coach and Six-time Ironman Triathlon World Champion Mark Allen
SAN FRANCISCO -- Tonal, the world’s most intelligent home gym and personal trainer, today announced it will be launching two new strength training programs geared at all levels of triathletes in partnership with Mark Allen, six-time Ironman Triathlon World Champion. This is the first sport as part of a broader...
July 28, 2020
A new era of virtual event technology has emerged with haku’s Virtual Suite of Products
To meet the rising demand for virtual event experiences, the leading event technology partner, haku, has created a Virtual Suite of Products that encompasses innovative solutions being used to power the most successful virtual events in the industry. haku’s Virtual Suite of Products separates itself from other event platforms by...
July 28, 2020
Liv Cycling Introduces Brava Advanced Pro Series
NEWBURY PARK, Calif. (July 28, 2020) - Liv Cycling, the company dedicated to getting more women on bikes, introduced the Brava Advanced Pro series, a performance-focused carbon cyclocross bike. Designed for champion-caliber racing, the Brava Advanced Pro is an agile race bike created to provide exceptional handling and maximize acceleration....
July 27, 2020
Garmin confirms cyber attack as fitness tracking systems come back online
Garmin on Monday confirmed that it was the victim of a cyber attack on July 23 that led to a significant outage for the company’s popular fitness tracking services. After downtime that lasted several days, Garmin Connect cloud syncing capabilities and other features began late Sunday into Monday morning. Read...