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June 9, 2025

Sur Nutrition Debuts Organic Meal Replacement Shake with Chef-Crafted Flavor and Clean Ingredients

Chicago, IL (June 9, 2025) /ENDURANCE SPORTSWIRE/ – Sur Nutrition, a leader in plant-based performance products, announces the release of its Organic Meal Replacement Shake, a thoughtfully formulated, chef-crafted shake designed to nourish athletes, professionals, and wellness enthusiasts with real ingredients and real flavor. The new product is currently available...

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June 9, 2025

4iiii Innovations Unleashes Precision Power for New Shimano XTR M9200

COCHRANE, AB (June 9, 2025) /ENDURANCE SPORTSWIRE/ – 4iiii Innovations Inc., a global leader in cycling power meters, announces immediate availability of its PRECISION 3+ and PRECISION 3+ PRO power meters as Factory Install options on the newly launched Shimano XTR M9200 groupset. This strategic offering reinforces the growing importance...

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June 6, 2025

Mount to Coast Enters the Trail Category with Award-Winning T1

HONG KONG (June 6, 2025) /ENDURANCE SPORTSWIRE/ – Today, Mount to Coast, the first performance shoe brand to specialize in ultrarunning and long-distance pursuits, enters the trail running category with the debut of its first trail shoe: the T1. Engineered in Mount to Coast’s cutting-edge biomechanics lab and refined by...

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June 5, 2025

Fuelled To The Finish – Naturally

BOSTON, MASS. (06/05/2025) /ENDURANCE SPORTSWIRE/ - DEKA, the global leader in hybrid fitness competition, proudly announces a multi-year partnership with BOOM Chaga as an Official Partner of DEKA through 2027. This new collaboration brings BOOM Chaga to the forefront of DEKA FIT events across the U.S., providing natural energy, faster...

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June 5, 2025

Wiley X and American Sniper Join Forces on Limited-Edition WX JAKL Frame

FRISCO, Texas (June 5, 2025) /ENDURANCE SPORTSWIRE/ - Wiley X, a global leader in protective eyewear, announces the release of a special-edition WX JAKL frame developed in collaboration with the American Sniper brand. Building on the success of the original WX JAKL launched in March, this release underscores Wiley X’s...

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June 5, 2025

Tailwind Nutrition’s “Trail Crew” Campaign Includes Three Giveback Channels for Local Organizations

Durango, CO (June 5, 2025) /ENDURANCE SPORTSWIRE/ - Tailwind Nutrition, the leading provider of simple and complete nutrition products, launches its “Tailwind Trail Crew” campaign to support the organizations and individuals who help maintain the hike, run, and bike trails that are beloved by its communities. National Trails Day® on...

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June 4, 2025

IRC Tire Launches Seven New Performance-Driven Tires for 2025

Nagoya, Japan ( June 4, 2025) /ENDURANCE SPORTSWIRE/ — IRC Tire is proud to announce the launch of seven all-new, performance-focused tires for 2025, expanding its premium lineup with three next-generation road models and four all-terrain gravel options. Designed for riders who demand innovation, speed, and style, each new model...

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