PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
September 8, 2021
Alete™ Active Nutrition Announces Acquisition of Bonk Breaker® Nutrition in Continued Growth of Portfolio
San Francisco, Calif. — September 8, 2021 — Alete™ Active Nutrition is pleased to announce today the acquisition of Bonk Breaker® Nutrition, a long-time favorite nutrition brand among cyclists, runners, triathletes and professional sports teams. The acquisition is a great fit for both Alete Nutrition, formerly known as RoadRunnerTM Holdings and...
September 8, 2021
Introducing Nuun Immunity3: Triple Pathway Immune System Support
SEATTLE, Washington, September 8, 2021 – Nuun, the leading hydration solution company, today announces the introduction of its latest product innovation: Nuun Immunity3. The powder formula quickly dissolves in water to replenish the body with a targeted blend of ingredients for rapid hydration and immune system support. Immunity3 will join...
September 7, 2021
Cotopaxi Launches Fall 2021 Collection
Salt Lake City, UT. (Sept 7, 2021) – Outdoor gear and apparel brand and certified B Corp Cotopaxi, is excited to announce the release of their complete Fall 2021 Collection. In 2021, Cotopaxi is on track to assist 1 million people experiencing extreme poverty by the end of the year...

September 7, 2021
Ascent Protein Gains Distribution at Hannaford Supermarkets
DENVER, COLORADO - September 7, 2021 - Ascent, one of America’s fastest growing sports nutrition companies, announces distribution at Hannaford Supermarkets. Ascent Protein’s Recovery Water® is now available at 130 Hannaford’s supermarkets throughout the Northeast. Hannaford will carry Recovery Water® in Orange Mango, Fruit Punch and Pineapple Coconut flavors. Since...
September 7, 2021
Neurun Launches Visualization Platform for Runners
BOSTON – September 7, 2021 – Neurun, today announced an all-new pre-race visualization technology to help athletes mentally prepare for race day. Targeted at runners at all levels preparing for road and trail races, Neurun combines interactive video tours, terrain data, and motivational course strategy tips from local coaches to...
September 3, 2021
Best Buy adds e-Bikes & Geek Squad assembly; Bird takes off with new BirdBike
Mega-retailer Best Buy is throwing its weight into e-mobility by offering electric transportation products including scooters, mopeds, and, yes, e-bikes. It also aims to compete with local bike shops with its Geek Squad, which will assemble and tune bicycles purchased at the store, including brake, seat, and handlebar adjustments for...
September 2, 2021
Apple Watch to Track New Biometrics
The latest Apple Watch is expected to add a slew of health and movement-tracking features as the tech giant prepares its next move in an ongoing fitness play, including blood pressure, wrist temperature and upgrades to its sleep tracking and irregular heartbeat monitoring features. FOS
September 1, 2021
Bosch unveils new ‘smart system’ for e-bikes, including mobile app and remote
Bosch has unveiled an array of product updates for the coming seasons, including a new mobile app and a wireless remote control that increase the "digitalization" of bikes using the company's drivetrain system. BRAIN Bosch's new "smart system" includes the eBike Flow app for smartphones. Bosch sees the app as the...
September 1, 2021
Gnarly Nutrition Adds Creatine to Lineup
Salt Lake City, UT (September 1, 2021) -- Gnarly Nutrition, the group behind the clean, effective, and great tasting sports nutrition supplements, is excited to announce the addition of Gnarly Creatine to its product lineup. Gnarly Creatine will replace the discontinued Gnarly Pump, a pre-workout option which also included arginine...
August 31, 2021
NURVV Debuts First-Ever Tech to Accurately Measure Running Power Using Smart Insoles
[LONDON — AUGUST 31, 2021] — NURVV, the pioneers of wearable technology and biomechanics designed to help runners of all levels run faster, further and reduce injury risk, today unveils a landmark development in running technology. Beginning now, every pair of NURVV Run smart insoles is capable of using its...