PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
July 28, 2023
Clif Bar Continues to Improve Profitability Under New Owner
Mondelez International said its recently-acquired Clif Bar business continued to improve profitability in the second quarter with the help of higher prices amid “robust” sales growth and as Clif Bar recently overhauled its management team, including the exit of CEO Sally Grimes. At the close of February, Alexandre Zigliara was...

July 28, 2023
Live tracking at Expedition Colorado 2023
Front Royal, Va. /ENDURANCE SPORTSWIRE/ – In 2023, Expedition Colorado will be partnering with Enabled Tracking, a real-time GPS timing and tracking service provided by Adventure Enablers, in order to help provide athletes with an enhanced expedition racing experience. The event starts on August 3rd, 2023. Expedition Colorado is a...

July 27, 2023
ENVO Drive Systems Acquires Veemo ‘Velomobile’ from Creditor
Vancouver, Canada (July 26, 2023)/ENDURANCE SPORTSWIRE/ – In its ongoing efforts to develop and market a multitude of e-mobility products covering a wide range of applications, ENVO Drive Systems – designers of traditional e-bikes as well as unique, purpose-built e-vehicles for snow, water and 4-wheeling – has acquired fellow Canadian e-mobility brand...

July 27, 2023
The new COROS HR Monitor promises Precise Data and Pure Comfort.
IRVINE, California / July 27th, 2023 /ENDURANCE SPORTSWIRE/ - COROS Wearables Inc., makers of GPS sports wearables and training software for performance and adventure, today announced the launch of its new Heart Rate Monitor accessory. A new way to wear COROS prioritising comfort and data accuracy COROS presents the HR Monitor...
July 25, 2023
ShowcasedEndurance Sportswire Launches Free AI Press Release Generator
San Diego, CA - June 25, 2023 - Endurance Sportswire, the only press release distribution service for the running, cycling and triathlon industries, today announced the launch of its free AI press release generator. The innovative new tool allows businesses to quickly and easily create high-quality press release drafts in...

July 25, 2023
Kitman Labs Inks Deal with Iowa State University for Combined Medical Data and Performance Analytics Platform to Support Student Athletes
Menlo Park, California (July 25, 2023)/ENDURANCE SPORTSWIRE/ – Kitman Labs, the global enterprise SaaS platform providing the only single, centralized operating system for performance intelligence in Sports, today announced that Iowa State University will be deploying Kitman Labs’ iP: Intelligence Platform across all men’s and women’s varsity sports. They become the...

July 25, 2023
Leading Home Fitness Brand Horizon Fitness Partners with Kinomap
(July 25, 2023) – BOSTON /ENDURANCE SPORTSWIRE/ – Interactive fitness platform Kinomap today announces a new partnership with leading home fitness equipment brand Horizon Fitness. The two health-focused brands are working to improve the experience of cardio equipment users everywhere by providing interactive training for indoor cycling and running. This partnership...

July 24, 2023
Squirt Cycling Products Partners with Adventure Racing World Series
/ENDURANCE SPORTSWIRE/ -The primary disciplines of the sport of Adventure Racing include trekking, mountain biking and paddling with map-and-compass navigation to bring them all together. It is in this environment that Squirt Cycling Products are well suited, making them a perfect partner for the Adventure Racing World Series (ARWS). Squirt’s...
July 20, 2023
Article One Introduces ACTIVE x Optical Line, Adding Prescription Eyewear to Performance Offerings
FLINT, Mich. /ENDURANCE SPORTSWIRE/ – Article One, the independent eyewear brand creating handcrafted active and optical frames, today announced the launch of its ACTIVE x Optical line for prescription wearers. As experts in optical eyewear, the expansion to its award-winning ACTIVE sunglasses collection is a return to the brand’s original roots...
July 20, 2023
Essential Elements® Helps Hydrate Your Hustle
LOS ANGELES (July 20, 2023) /ENDURANCE SPORTSWIRE/ - Essential elements® (EE) – the premium, science-backed sports nutrition brand – has the perfect solution for staying hydrated this scorching summer: hydration sticks. Featuring a blend of electrolytes, apple cider vinegar and buffered vitamin C to ease digestion, Essential Elements® Hydration will...