Trail Running Participation Is on the Rise and Brands Are Releasing Innovative Shoes in 2024. But Are They Worth the Investment for Retailers?

December 8, 2023

Trail running participation is on the rise, and leading footwear brands are looking to capitalize.

According to the Sports & Fitness Industry Association (SFIA) 2023 Topline Participation Report, total trail running participation has increased for the fifth straight year. There were 13.3 million total trail running participants in 2022, according to the SFIA, an increase of 5.9 percent over 2021.

What’s more, the SFIA report revealed there was a massive 20.5 percent increase in trail running over the past three years. FN