News Topics
January 11, 2022
Interbike mulls return and CABDA cancels February event on Covid worry
The Interbike trade show owners have sent an email out to select industry inboxes seeking opinion on whether the show should return to the calendar. A return to the mid-to-late September timing appears to be the initial framework, though respondents are able to give negative feedback. This is followed by...
January 11, 2022
Is Rivian going to make their own bikes and e-bikes?
Rivian is positioning themselves to be not only a leader in the electric vehicle space, but also an aspirational brand for the outdoor set. From built-in storage to facilitate camping and overland expeditions, to the possibility of integrated bike racks, Rivian could be a big name in the near future....
January 11, 2022
Olympic Medalists Headline 2022 Boston Marathon Women’s Field
Peres Jepchirchir of Kenya, the 2021 Olympic gold medalist in the marathon, and her countrywoman Joyciline Jepkosgei, who ran the fastest marathon of 2021, 2:17:43, when she won the London Marathon, headline the Boston Marathon elite women’s field for 2022. American Molly Seidel, who won Olympic bronze last summer, will...
January 11, 2022
Iconix Brand Group Names For Soccer Ventures as Agency of Record for Umbro North America
New York and Los Angeles, Jan 11, 2022 /ENDURANCE SPORTSWIRE/ - Iconix Brand Group, Inc., which owns, licenses, and markets a portfolio of consumer brands including Umbro, has just entered in a strategic partnership with For Soccer Ventures (FSV) - the largest independent soccer media and experiences company in the United...
January 11, 2022
Planet Fitness bulks up with $800M franchise acquisition
Planet Fitness will acquire its largest franchisee, Sunshine Fitness, in an $800 million deal that will beef up the company’s presence in the Southeast. The Hampton, NH-based company said the acquisition is coming on the heels of strong growth in 2021, in which it added 1.7 million new customers for...
January 11, 2022
PeopleForBikes Invites Industry Leaders to California for Bicycle Leadership Conference
BOULDER, COLO. (Jan. 11, 2022) /ENDURANCE SPORTSWIRE/ - PeopleForBikes’ Bicycle Leadership Conference returns with an in-person gathering in March, providing industry leaders a forum for deep-dive conversations around the global supply chain, welcoming new riders, the future of hybrid work, micromobility and tech and brands leading the way on sustainability...
January 11, 2022
Peloton Steps Deeper Into Footwear
Peloton is expanding its footprint — literally. The fitness company known for its at-home treadmills and bikes unveiled its second pair of cycling shoes today. The Altos, which retail for $145, are designed specifically for the Peloton Bike and Bike+, adding to Peloton’s growing list of products. Front Office Sports
January 11, 2022
Introducing CorporateFitness.app for corporate fitness and wellness challenges
Jan 11, 2021 /ENDURANCE SPORTSWIRE/ - We are excited to announce the release of CorporateFitness.app . This brand-new platform comes with native iOS and Android apps to deliver the most comprehensive corporate fitness/wellness platform available on the market today. Our app contains an automatic step tracker plus a GPS activity tracker...
January 11, 2022
Delfina Athletics and Betty Designs Partner to Expand Their Custom Triathlon and Cycling Program
Austin, Texas – Jan. 11, 2022 /ENDURANCE SPORTSWIRE/ - Delfina Athletics has partnered with endurance apparel company Betty Designs to expand its custom offerings and become the new, one-stop-shop for triathlon teams and organizations across the U.S. and beyond. The Austin-based company was founded in 2020 with the mission to...
January 11, 2022
rabbit To Support the Born to Adapt 3 Hour Challenge for Adaptive Athletes
January 11th, 2022, Santa Barbara, California /ENDURANCE SPORTSWIRE/ - On Saturday, April 16th, the Born to Adapt 3 Hour Challenge will begin. When the gun goes off at 10:00 am, the history of running will begin a new chapter. The challenge, which has participants run a five-kilometer loop as many...
